On page or Off Page?

[HighProxies]

I agree that both are of equal importance. You really need both to have a very successful site!

 

[Gavin Manerowski]

Both techniques are important from an SEO point of view. Most important factor of SEO is On-page because which affects the visibility of website on the search engines. If On-page is not done properly then off-page work is not affective. Therefore, both techniques are important.

 

[connectedstars]

Both are equally important factors for keyword ranking and driving traffic. Proper on-site will give complete information and Google friendly. Off-site optimization helps to driving huge traffic and keyword ranking too.