Hi
@Lucan Unlordly
If you aren't too familiar with web development, I'd 100% recommend a Wordpress theme since there are plenty that are free, quick to set-up, and they don't require much of a "technical" background
Content
In regards to actually writing the blog, I would agree that it really boils down to the ability to write interesting/informative posts and if you can't, not to worry, this is a skill - which means it can be learnt
That being said, structure is always important and websites like Hubspot provide great free resources that can really help you push your blogs to another level. Another benefit is that they themselves create fantastic blogs which means you can learn a thing or two just by analysing their layout/content.
And if you can't do that, you can find some good copywriters on PeoplePerHour and other freelance sites.
If after giving it a go, you find you just can't write blogs, or it's much too time-consuming to learn how to, I would agree and recommend the above - PeoplePerHour and UpWork are great freelancer marketplaces. If you're worried about capital, you can always pitch to the writers a revenue-sharing model where you share X% of the Ad Revenue and/or Affiliates generated from the post which essentially means you can get started with your blog for free.
SEO
Last but not least, whether your blog is self-written or you decide to list the help of various freelancers, SEO is and will continue to be most the important aspect of your website - more so than the "interesting-ness" of each article. Once again, there are a number of free tools that you can use to help you with this, including "Neil Patel's SEO Analyzer".
Hope this helps! Let us know how you get on
