- Original Poster
- #1
New Scheme review by Google by limiting the pool of schema types that can potentially trigger review rich results in search.
Official Google Webmaster Central Blog, Monday 16th September 2019
Search results that are enhanced by review rich results can be extremely helpful when searching for products or services (the scores and/or “stars” you sometimes see alongside search results).
To make them more helpful and meaningful, we are now introducing algorithmic updates to reviews in rich results. This also addresses some of the invalid or misleading implementations webmasters have flagged to us.
Focus on schema types that lend themselves to reviews
While, technically, you can attach review markup to any schema type, for many types displaying star reviews does not add much value for the user. With this change, we’re limiting the pool of schema types that can potentially trigger review rich results in search. Specifically, we’ll only display reviews with those types (and their respective subtypes):
schema.org/Book
schema.org/Course
schema.org/CreativeWorkSeason
schema.org/CreativeWorkSeries
schema.org/Episode
schema.org/Event
schema.org/Game
schema.org/HowTo
schema.org/LocalBusiness
schema.org/MediaObject
schema.org/Movie
schema.org/MusicPlaylist
schema.org/MusicRecording
schema.org/Organization
schema.org/Product
schema.org/Recipe
schema.org/SoftwareApplication
Self-serving reviews aren't allowed for LocalBusiness and Organization
Reviews that can be perceived as “self-serving” aren't in the best interest of users. We call reviews “self-serving” when a review about entity A is placed on the website of entity A - either directly in their markup or via an embedded 3rd party widget. That’s why, with this change, we’re not going to display review rich results anymore for the schema types LocalBusiness and Organization (and their subtypes) in cases when the entity being reviewed controls the reviews themselves.
Link: Making Review Rich Results more helpful
I feel many people won't be affected by this, will you?
Official Google Webmaster Central Blog, Monday 16th September 2019
Search results that are enhanced by review rich results can be extremely helpful when searching for products or services (the scores and/or “stars” you sometimes see alongside search results).
To make them more helpful and meaningful, we are now introducing algorithmic updates to reviews in rich results. This also addresses some of the invalid or misleading implementations webmasters have flagged to us.
Focus on schema types that lend themselves to reviews
While, technically, you can attach review markup to any schema type, for many types displaying star reviews does not add much value for the user. With this change, we’re limiting the pool of schema types that can potentially trigger review rich results in search. Specifically, we’ll only display reviews with those types (and their respective subtypes):
schema.org/Book
schema.org/Course
schema.org/CreativeWorkSeason
schema.org/CreativeWorkSeries
schema.org/Episode
schema.org/Event
schema.org/Game
schema.org/HowTo
schema.org/LocalBusiness
schema.org/MediaObject
schema.org/Movie
schema.org/MusicPlaylist
schema.org/MusicRecording
schema.org/Organization
schema.org/Product
schema.org/Recipe
schema.org/SoftwareApplication
Self-serving reviews aren't allowed for LocalBusiness and Organization
Reviews that can be perceived as “self-serving” aren't in the best interest of users. We call reviews “self-serving” when a review about entity A is placed on the website of entity A - either directly in their markup or via an embedded 3rd party widget. That’s why, with this change, we’re not going to display review rich results anymore for the schema types LocalBusiness and Organization (and their subtypes) in cases when the entity being reviewed controls the reviews themselves.
Link: Making Review Rich Results more helpful
I feel many people won't be affected by this, will you?
