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How to get ranked well in multiple countries..

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Sploch

What are some of the parts that effect the ranking in multiple geographical locations?

For as far as I'm aware, there are two important things to consider:


  • Location of the host Server
  • domain name ending; .co.uk, .fr , etc
Are there any other factors that will determine in which countries I will rank well? How much role does content (different language, spelling, etc) play in this?
 
Btw I'm talking about English-language websites ranking well in USA, Canada, UK, Australia, etc.
 
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1) Local url e.g. .ca, .us, .fr etc
2) Content written by a professional (especially american & canadian as they talk wierdly)
3) Host the websites in that country.
4) Get backlinks from local language sites.

That's what I can think of,
 
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Google webmaster tools also allows you to choose a specific country for your website.
 
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The geographical location of the user also matters. Also, if your website is drawing more backlinks from a particular country/ area, there is a possibility of you ranking higher in that area...
 
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Personally I'd go with a .com domain, and create sub-domains for each region which I'd then geotarget through webmaster tools.... Keeps it all centralised.
 
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VinceSamios said:
It can - but its inherently disadvantaged everywhere other than the UK...
Click to expand...
Not always. It really depends on your niche, I've got a number of UK sites that rank well internationally purely on their content (no link building or nuffin').

I get enough worldwide traffic to know that the UK TLD isn't inherently disadvantaged
 
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Agree with Fisicx. Ours is a co.uk and we haven't done anything to optimise it for overseas and a third to half of our daily sales are to overseas addresses which can be anywhere in the world, not just to English speaking countries.
 
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Just because you have got a co.uk ranking internationally does not mean that it is not disadvantaged.
 
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fisicx said:
Not always. It really depends on your niche, I've got a number of UK sites that rank well internationally purely on their content (no link building or nuffin').
Click to expand...


Must be SUPER competitive then...(sarcasm) ;-)<br><Br>

It is a FACT, which you can't argue, that a .co.uk domain about "Blah" will be out-ranked by a .com.au domain about "Blah" in Google.com.au, all other things being equal.

I don't disagree that a .co.uk CAN rank internationally, and DOES rank internationally, but you are still DISADVANTAGED in trying to rank internationally with a ccTLD... FACT!
 
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Faevilangel said:
1) Local url e.g. .ca, .us, .fr etc
2) Content written by a professional (especially american & canadian as they talk wierdly)
3) Host the websites in that country.
4) Get backlinks from local language sites.

That's what I can think of,
Click to expand...

Hi Feavilangel, thanks for the informative suggestions.

Btw can anyone get any url (.ca, .fr, etc) without any restrictions? Based upon what I have heard many of these domains need to be registered in that particular country (so need a address).

Let's say I have the local domains, how would I apply them to my site?

fisicx said:
You don't need to do anything. A .co.uk can rank worldwide if the content is international.
Click to expand...

Hi fisicx, how importance is the server location?

Thanks all for the replies!
 
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Sploch said:
Hi Feavilangel, thanks for the informative suggestions.

Btw can anyone get any url (.ca, .fr, etc) without any restrictions? Based upon what I have heard many of these domains need to be registered in that particular country (so need a address).

Let's say I have the local domains, how would I apply them to my site?



Hi fisicx, how importance is the server location?

Thanks all for the replies!
Click to expand...

Eurodns.com - I sometimes use these, only country I've had issue with when registering a domain is Ireland. The rest *should* be OK to register. Trial and error though I guess.

That being said, geo-targeted domains aren't necessary.

Neither is server location really.

Geo targeted back links will help, and obviously a site written in the language you are targeting :=) oh and the rest ;)
 
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To this you have to make your website in multi language and promote according to region.
 
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Sploch said:
How importance is the server location?
Click to expand...

Geo targetting is like a little switch - its either on, or off...

There are many ways to turn the switch on, such as webmaster tools, server location, etc... Once the switch is on, you can't turn it "more on".

a .co.uk is automatically "on" in the UK, but a .com needs to be "turned on"
 
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deniser said:
Agree with Fisicx. Ours is a co.uk and we haven't done anything to optimise it for overseas and a third to half of our daily sales are to overseas addresses which can be anywhere in the world, not just to English speaking countries.
Click to expand...

UK Population: 62 million
World Population: 6,775 million

So if your .co.uk ranks just as well everywhere else in the world, you should be selling a helluva lot more outside the UK....
 
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if you want to rank in multiple country first of all you should write unique and fresh content that are relevant from your services try to increase the back links where you want rank.
 
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VinceSamios said:
UK Population: 62 million
World Population: 6,775 million

So if your .co.uk ranks just as well everywhere else in the world, you should be selling a helluva lot more outside the UK....
Click to expand...
That's a fatuous argument.

Suppose I sell kit that only works with 240 VAC. It may appear worldwide but only be useful to those with the correct mains supply.
 
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fisicx said:
That's a fatuous argument.

Suppose I sell kit that only works with 240 VAC. It may appear worldwide but only be useful to those with the correct mains supply.
Click to expand...

Also a "fatuous" argument - if you sell 240 VAC, you are extremely unlikely to be competing with US sites... so yes, you might rank in the US, but only through lack of competition and relevant local sites.

If, however, you sold 110 VAC equipment in the UK, you surely would NOT rank as well in the US....

Fisicx, I mostly respect you on this forum, but it is completely absurd to disagree that .co.uk's are disadvantaged in overseas markets. Completely absurd! If you wanted to rank in Australia, would you choose a .co.uk or a .com.au?

I don't mean to cause you opprobrium, but your desultory assertions have an soporific effect on me.
 
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It would seem a little strange to walk around Australia with a UK flag selling a product, a like with a .co.uk domain.

For those who are treading in foreign waters they will target their countries by performance. Aka Google trends. Not some foresight that I hope to get some sales in this country because i like the weather
 
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VinceSamios said:
UK Population: 62 million
World Population: 6,775 million

So if your .co.uk ranks just as well everywhere else in the world, you should be selling a helluva lot more outside the UK....
Click to expand...

I don't think anyone mentioned ranking "just as well everywhere in the world".

That bit came from you :)

There is of course a downside to ranking well all over the world. You need to be able to communicate in all those languages.

We can manage in English, German, French, Dutch and Arabic but were completely baffled by an email which came this morning in Portuguese from a Brazilian customer who had copied and pasted bits out of our website because Google had auto translated it into Portuguese and asked questions next to it.

I fed it through the auto translater but was not much the wiser and had to write back in English what I thought might be the answers to the questions! I have no idea whether they will understand it.
 
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Ya guys it depends on hosting sever and domain extantion name like .uk, .com, .co.in, .pk, .nz and so on. But you can do it by targeting deffirent country through off-page working. You can say that to Google through article posting, blog, press release and many more.
 
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Even straight-forward things in SEO seem to be quite controversial....

Just requesting a confirmation: does google consider translated pages into different languages (from enlgish to german & french) to be duplicate content?
 
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