How much would you pay for this product?

[Pizzaiolo]

Hi everyone.

I'm trying to work out my pricing and was wondering if you could give me some opinions on how much you would pay for this product.

I will be selling pizza by the slice and the pizza's I make would be 16inches and cut into 4. So the slices would be a quarter of a 16inch pizza (pretty big!).

The dough will be hand-stretched, and the pizza sauce will be homemade. There would be toppings such as prosciutto and rocket, and dolcelatte (a soft Italian cow's cheese) and pine nut.

How much would you pay for something like this? £2?, £3, £3.50?, £4?.

Thanks in advance for your opinions.

 

[Lolleo]

I would say it depends a lot on your location and peoples expectations.

Sound as if you are going for an american style pizzeria. I would be happy to pay £3.00 if it is good!

 

[Alan]

First number tht came into my head was £2.99

 

[ethical PR]

Agreed if you are at a festival, football match, concert you would pay more than if you were buying a slice at say ASDA or from a Farmer's Market.

I think in terms of your research, work out what sort of venues/locations you will be selling your pizza slices at and then find out what your competitors charge.

The price you will sell at will depend on the costs of operating your service (fixed and variable), the profit you need to make to cover the income you need and to grow your business and take into account your competitors pricing.

 

[Brandscribe]

You probably know all this already, but first of all you need to work out what you can afford to sell it for, and then see if there is a market for it. For example if the ingredients, labour and power to make the pizza were £10, and you got 4 slices out of it, just to break even you would need to sell each slice for £2.50, thats without taking into account sales staff costs, shop/distribution overheads etc etc.

In response to the general question, it honestly depends on the setting and the location. If it was street food in London, then a fiver is probably reasonable, if it was an office sandwich round in Hull then it probably shouldn't cost anymore than the sandwiches.

Best of luck

 

[JDL9000]

£3.50 max, but then I'm finding it hard to picture the size

 

[TotallySport]

its about £2.50 for a bottle of virgin cola at festivals.

The problem you have the 1/4 pizza if your going to have cook twice as many as if you sell 1/8 slices.

Personally it all depends on what people will pay for it.

 

[14A]

I was recently in Rome, as the saying goes -p) me and my wife bought a slice of pizza each and I was surprised that the price was based on the weight - Bigger slice/more toppings obviously increase the cost.

I walked away wondering about this, I actually quite like this method of price structuring.

 

[MokaBox]

In some parts of Italy they sell pizza "a scacchi". This is a square pizza subdivided into smaller squares. It's a lot easier to eat with your hands and the squares are fairly small so the price is very low (from memory €1.50 - €2.50 depending on the topping).

I find 14A's experience of buying pizza by the weight in Rome quite bizarre, since many expensive ingredients used on pizza weigh very little - truffle for example - and the cheaper ingredients such as some cheeses weigh a lot more.

In the case of the OP, selling quarters of a large circular pizza I would expect to pay anything up to £3.50 for a slice with the ingredients that he described, depending on what city in the UK I was.