That neither makes sense nor answers my question

:|
I'll ask you again -
what's in it for the client?
When I run AdWords campaigns for clients, my main obective is to get the best possible ROI for the client. That's why I spend many hours each month optimising clients' campaigns, why I don't tie my clients into contracts, why I charge fixed fees instead of a percentage of Google spend, and why I provide detailed reports with explanations of what I'm doing and why I'm doing it, as well as what effect my optimisation has had on the campaign and how I plan to further optimise the campaign.
It's a little thing called "integrity". It may not make me a millionaire, but it sure helps me sleep at night
I'm not suggesting for a moment that you don't have your clients' best interests at heart, by the way... I'm sure your answer to my question will confirm that you do