Google adwords Positions

[mustang]

Quick question,

When you perform a google search on say "Business", there is a sponsored link on the top of the page in blue.

Am I correct in assuming that bidding for Position 1 in you adwords campaign will place you there?

 

[Ozzy]

No, sorry. Your Google spend per month needs to be in excess of £5,000 per month or something like that and be in position 1 or 2.

 

[DuaneJackson]

We've occasionally ended up in the this top bit with a monthly spend 1/10th of that.

I can't remember the search phrase now, it was months ago.

Just a one-off though I suspect as it's not happened since.

 

[Rob Holmes]

Rob at topclick has got a client of mine there for much less.

Unsure of the exact criteria.

Maybe try him http://www.top-click.co.uk/

Rob

 

[mustang]

I did a traffic estimate on adwords on Friday based on 5 keywords in Position 1. The estimated cost per day will be £ 1,342.67 which will effectively mean that my monthly spend will be in excess of £5k.

The average position is 1.1.
So does this mean that I will be on the top left of the page. I do not want to bid that high and end up on the right hand side with so little real estate.

 

[top-click]

Hi - the cost for getting this position is, as always, driven by demand.

There are other elements that you will get 'rewarded' for that will ensure you are getting the positions at a lower cost than others - like relevancy & tenancy.

I have one client that we blue bar for continually - it costs him c£1.92 a click, and he'll spend c£2k in a month.

And another who achieved over 10,000 clicks for slightly over £200 (they are permanantly in the blue bar).

Have you thought about 'day part' advertising or 'front loading' the month?

Rob

top-click

 

[mustang]

Have you thought about 'day part' advertising or 'front loading' the month?

Please explain

 

[top-click]

Day part is specifying what time of day you want the ads to show e.g until lunchtime or between 9 a.m & 5 p.m etc.

Front loading the month, if you have a budget of £1k for the month, in stead of spend £250 a week, spending £500 a week for the first 2 weeks and nothing for the last 2.

Both of these strategies 'fool' Google into thinking you are spending more than you are,...

 

[Joanne_UK]

No, sorry. Your Google spend per month needs to be in excess of £5,000 per month or something like that and be in position 1 or 2.

Not really , we are almost always in the second position and my budget is only £1 or £2/day (for "Ammolite")...it depends which words you are using...

 

[annethedonn]

Type in Freelance Office Services - I'm there lol!!!

 

[DuaneJackson]

Type in Freelance Office Services - I'm there lol!!!

But that's an organic listing, not sponsored.

 

[annethedonn]

Oh ok, I'm sponsored too.... and occasionally come up on the first page but not very often.

 

[top-click]

Can I just throw one last thing into the mix - we undertake what we call a 'test & learn' phase before agreeing terms with a new client, the reason behind this is to test which positions give the clients the best ROI potential (as well as expected volumes, conversion rates, costs etc).

All too often 'ego' gets in the way of good business sense and users of Adwords want to come first at all costs. Coming 2nd or 3rd in the sponsored listing will often illicit a good volume of traffic at much lower CPC - particularly if the USP, call to action is strong enough.

Cheers
Rob

top-click

 

[bwglaw]

One of our adword campaigns got to the top bluebar for a short while under "sign language interpreter" - and I set a budget of only £2/day! It all depends on your industry and the keyword.