Thanks for the explanation. Happy to give it a try although to be honest, Im still not too sure I see where the real benefit is.
If I use the Adwords keyword tool I always do exact match and I cant say I have noticed any major differences in the data it gives me vs the real life data from my PPC campaign.
Hard to see why a bunch of people who are not necessarily your target market would be able to come up with more accurate data than a search engine that knows exactly what people are searching for.
This could be especially true on more specialist markets. For example lets say I want to advertise to people who want a PPC expert to run their campaign. The people giving us the data may not fully understand what PPC is and so the searches they will suggest will, on the whole, be very basic, beginner level searches. And that means you may miss out on more technical search terms such as people wanting to specifically run a retargeting PPC campaign.
I don't mean to criticize the tool, just trying to understand how it can fit in to my business. There is certainly a place for a tool like this as its not relying on search engine data so loses the risk of being biased or skewed and also the public Google keyword tool is disappearing and so people without an Adwords account will need something like this.