Free Keyword Research Tool

Ok anyone advertising on Adwords would typically begin using phrase match keywords and then after say 30 days when you have some real data ie actual clicks if you view your keyword report you will be amazed at just how much variation there is.

With this tool it instantly gives you feedback from real people. You will find that people search for your products using words that you just wouldn't imagine using and that's the beauty.

Using that list will allow you to work on your keyword list and hopefully you will pick out some jems.

questions?
 
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SetupaCompany

Free Member
Sep 12, 2012
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Thanks for the explanation. Happy to give it a try although to be honest, Im still not too sure I see where the real benefit is.

If I use the Adwords keyword tool I always do exact match and I cant say I have noticed any major differences in the data it gives me vs the real life data from my PPC campaign.

Hard to see why a bunch of people who are not necessarily your target market would be able to come up with more accurate data than a search engine that knows exactly what people are searching for.

This could be especially true on more specialist markets. For example lets say I want to advertise to people who want a PPC expert to run their campaign. The people giving us the data may not fully understand what PPC is and so the searches they will suggest will, on the whole, be very basic, beginner level searches. And that means you may miss out on more technical search terms such as people wanting to specifically run a retargeting PPC campaign.

I don't mean to criticize the tool, just trying to understand how it can fit in to my business. There is certainly a place for a tool like this as its not relying on search engine data so loses the risk of being biased or skewed and also the public Google keyword tool is disappearing and so people without an Adwords account will need something like this.
 
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Absolutely and Google will one day remove it altogether I'm sure. The tool does not work for all markets that much is true.

This tool is not about giving you the most popular search terms however it is about telling you how other people search.

For example people up north call products different things to what I would and different age groups use different words. They Google tool typically only shows the high interest search terms.

The KD tool is quite specific though in that it allows you to ask people what they would type in if they was looking to "buy"

That is the #1 point
 
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