Agree with above, it looks like a scam. I see ideas like this from web designers on a regular basis, they think just because they can build the site, they can make it into a business. From a marketing perspective it's fundamentally flawed.
Cannot see anything there that would cause me to order.
If I want something I can order elsewhere and get delivery in a few days. Without the risks the site appears to accept.
The idea of doing a chargeback to recover my money? Laughable.
I get what you're doing. Seen a few startups get funded for a very similar concept in the USA. If executed properly it can work very very well.
Problem is the name sucks and so does the website.
It's a bit of a catch22 in the sense you want people to authorise payment in the hope that if you sell the allocated lots you can just charge their card and ship it out, problem is there is no idea when and if you will sell the allocated lots.