Facebook Ads over the holidays?

[NotSo]

Good move? Bad move? We had a reasonably good CTR before the 24th but things have been very slow for the last 2 days. I am wondering how long this lull will last and whether I should pause the campaigns till the new year. I am inclined to do so as it seems I'll just be blowing money for no returns, but want to gauge other peoples insights first. We sell in health and skincare.

 

[fisicx]

Do people but these products online over Christmas? Especially as the sales begin tomorrow and everything is flogged off cheap.