Depressed about business situation

  • Thread starter Thread starter JoyDivision
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Thanks, should be a clear day job wise tomorrow and the weather looks awful so it is a perfect time to sit down and work on my marketing. I am rusty on web design/development but I used to work as a CSS coder about ten years ago and used to be good at PHP and a bit of ASP.NET etc. Offering web design is something I am looking to push. I did used to do it when I first started, but I was under charging and ended up not making enough from websites so stopped marketing it.

I plan to brush up my networking skills such as subnetting so I can then do a CCNA which should then give me a lot more confidence to start offering business networking support.
 
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I would do this with a business profile.

But to get a business profile you need a personal one! So create the personal one, keep it private but not accepting any friends and use the privacy settings to Keep it out of SERPs. Then from the personal create a business page. Keep the 2 pages separate and only post as your business page.

Around me we have several FB pages called "Items for sale in xxxx" where xxxx is a town. See if you can find these, and follow them and reply if/ when people ask about repairs.
 
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I am in the computer fixing business as well so I know how you feel, I have a office as well been here just over a month now been trading sinc dec 2012.
So I am still trying to build up business and the customers to come to me, I had a another computer repai busines in a different town from 2009 to 2011 and decided to start up again in a different area there has been a massive difference in this time like I had a good web ranking and i got a lot of business from it today I am in the same boat good web rankings less phone calls.
The PC repair industry is declining as there's so much info on the Internet on how to fix computers plus everybody knows a mate who can fix computers.
I was charging £50 for virus removal with a basic tune up and people were saying that's expensive but the time it goes into getting rid of viruses thats cheap lol I have come to the point now to accommodate hard times I will lower my prices as see what happens.
 
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Also if you want to chat anytime pm me we might be able to bounce some ideas of each other.
 
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I'd definitely recommend looking to diversify and get more into the business market; most businesses know they need a professional for their IT, whereas pretty much everybody knows a family member or friend these days who can fix their home computer.

If you do diversify, then might I suggest you look to add cloud services to your portfolio? The reason being is that these provide you with recurring revenues rather than one-off fees; will be good for seeing you through the quieter months, as well as giving you more opportunities/services to sell.

We're always looking for Reseller Partners (it's free!) so if you'd like to know more then feel free to drop me a PM.

Good luck with it all!

Cheers

Ryan
 
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I will lower my prices as see what happens.

Been there and done it. All it does is that you work harder for less and the service is seen as inferior by many people. Also there is a natural human tendancy to reduce the service you are providing so you end up charging much the same as you were before as the service is not as good.

Looking at improving the service rather than reducing prices is the best approach in my view.

Providing a service is different from selling goods. Service is everything.
 
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I am in the computer fixing business as well so I know how you feel, I have a office as well been here just over a month now been trading sinc dec 2012.
So I am still trying to build up business and the customers to come to me, I had a another computer repai busines in a different town from 2009 to 2011 and decided to start up again in a different area there has been a massive difference in this time like I had a good web ranking and i got a lot of business from it today I am in the same boat good web rankings less phone calls.
The PC repair industry is declining as there's so much info on the Internet on how to fix computers plus everybody knows a mate who can fix computers.
I was charging £50 for virus removal with a basic tune up and people were saying that's expensive but the time it goes into getting rid of viruses thats cheap lol I have come to the point now to accommodate hard times I will lower my prices as see what happens.

I saw this coming in 2006 and that's why I went into laptops, and totally ruled out any software issues, if anyone wanted virus removal or tuning up id simply say as I do now, we will just clean install or take it somewhere else, although I can do it and would say I am better than most I do not have the inclanation or time unless they are going to pay me a large wad of money I cant be bothered

At the time when I chose to go soley laptops and servers most people who do everything you say above are too scared start fiddiling about with lappie hardware, but also with youtube that is changing now, but still there is a market for it and there is still people who take it apart as they do there Iphone and cant put it back together. Also you have to gain peoples trust, those people who buy the expensive £1400+ laptops are unlikely to give it to you unless they are confident, its the opposite for me, people throw them at us, so confidence in your ability is a major factor if your going to change from PC's to something else.

I am seeing a change now and I am going to have to diversify again, I am thinking of relocating to a country that is 2 years behind the UK with not so many people who can do what I feel I can do and get a bit more time out of it, charge a bit more and do less or charge less and pay less to live, Like the guy pointed out earlier (although I cant find the post) There is always enough work for the one man band around.

What id look at now is find the biggest selling items be it TV's washing machine or tablet HTC Phone or whatever, and buy one strip it put it back and do that again a few times, then start buying a few faulty ones of that product get them repaired and sold and get a bit of satisfaction out of it and then go national with repairs, you will then know that item inside out, you can repair it in a quick time and you know as its a the biggest selling item in its class there will be thousands of potential customers.

That's something I am considering now, I think its about getting known for what you do.

Its hard out there now and I have stupidly put all our eggs in one basket and have done since 2001 but I can now see I need to vary what I do otherwise it will just be 'same old same old' until something happens one day and it stops.
 
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You are right diversity is the way forward, the areas I would like to go into are phone repairs, tablet screen repairs, tuition and TV LCD repairs.
I used to work for a TV repair company many years ago and we started getting in LCD'S and at the time it was just a case of opening it up diagnosing the fault and replace that panel, but getting parts were hard, its properly easy now through.
I get a a few calls all the time for tablet screen repairs but will be looking into this more.
I have basic networking skills not my cup of tea, but would like to learn more and get into business customers.
 
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You are right diversity is the way forward, the areas I would like to go into are phone repairs, tablet screen repairs, tuition and TV LCD repairs.
I used to work for a TV repair company many years ago and we started getting in LCD'S and at the time it was just a case of opening it up diagnosing the fault and replace that panel, but getting parts were hard, its properly easy now through.
I get a a few calls all the time for tablet screen repairs but will be looking into this more.
I have basic networking skills not my cup of tea, but would like to learn more and get into business customers.

It was on the TV the other day, Rogue Traders, when I saw the TV's in that shop and I thought to myself that's got to be easy peasy money money money, so yes that a angle that has crossed my mind also.

Networking skills, you would probably have to do that in front of the customer so you got to be certain your confident, ive stayed away from that for that very reason.
 
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Personally, I've found you can achieve so much more when you're in a positive mood, so I'd focus on getting your mindset right first. This will be no easy feet, but you can pull yourself out of the rut.

Secondly, it sounds like a shift in technology has left you scratching around for business, as although not completely disappeared - be honest, PC repair IS dying out (although not extinct just yet), this is why your in this situation in the first place! So you must accept that. Either hunt harder for the work (many posts here mention networking, cold calling, knocking on doors etc), and be prepared for that task to absorb lots of your time. Set realistic timescales for this to also pay off - this wont turn around overnight, it may take 2-6 months before you see decent revenue growth, but the key is consistency. Your other option is to expand into other avenues, and perhaps even tie into your marketing & networking strategy: if you're knocking on people's doors, why not list the additional services you plan on offering? You could pitch it such like:

"I've built up my business from PC repairs, networking troubleshooting etc etc, and am now branching out into x/y/z, what do you have in place for these problems now?"

Then you portray the impression of growth and prosperity. You must give the impression of confidence to install any confidence, otherwise why would people invest? Don't be afraid to revisit old or existing clients, and ask for referrals - if you don't ask you don't get.

Celebrate each win, no matter the size, because every step will take you one step closer to your goal. Good luck, and even though times are pretty tough, you can get through it if you're prepared to put the work in.

Best regards,
Sam
 
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What id look at now is find the biggest selling items be it TV's washing machine or tablet HTC Phone or whatever, and buy one strip it put it back and do that again a few times, then start buying a few faulty ones of that product get them repaired and sold and get a bit of satisfaction out of it and then go national with repairs, you will then know that item inside out, you can repair it in a quick time and you know as its a the biggest selling item in its class there will be thousands of potential customers.

That's very good advice.

A friend of mine who works in the building trade and is a pretty good all round useful guy has repaired a few iphones now and once you've had a few apart they're like ultra-minature PCs and can be fixed and there must be huge demand for iphone repairs - thats an example.
 
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I have an IT Support Company this past 10yrs+ and I seen the writing on the wall for PC Repair so I decided in 2007 to sell more and more on Ebay - now I sell a lot of non electronic related products on Ebay - although profit margins are low - the volume is good and I earn around £300 - £400 odd a week just on Ebay after all selling fees and charges etc - I still run the IT Business and even took on another man's client as he was packing it in and I provide Home and Business Networking Support to quite a lot of small to medium sized company clients but when you break down the hours of time you have to put into repairing/sorting out people's problems versus what you can actually charge it is a dead end game to be in and there is no point repairing iphones or tablets as there is too many uneducated people already doing this for little money. U need a huge knowledgebase to deal with Business Customer's Problems and need to know a lot of different software packages and can spend many hours sorting out problems and learning new skills that no one is paying you for. I now look upon my IT Support Business as a sideline - there is weeks I do make similar figures to my Ebay Business but the hassles with it are just not worth it. I would suggest you would be much better off financially taking a job in the local Tescos.
 
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Have you thought of sub contracting to other IT companies and offering yourself as an interim to local companies for holiday cover . If you haven't done this yet get your CV up to dates and get calling tomorrow?

Aim to make 15-20 calls a day over the next week and you stand a good chance of picking something up if you live near a city.

Contact existing clients with an offer.

£200 plus rates and bills is a cost you don't need.

Use the money to update and optimise your website and if you do business support to get out there and network.

Good luck



That is a very good suggestion ! You should work on the same. At the same time you need to keep your spirits up to wait for the success.
With website optimization suggestion I must say that it is really a remarkable suggestion.

This is electronic world. If your business is not marketed electronically, it means you are nowhere in the industry.

So put your efforts for marketing it, not just marketing but marketing with good techniques.
 
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Agility and the ability to be diverse is often sometimes what, in my opinion, can make or break a business when times are most tough. Rather than push and push for your current services using leaflet drops or new ways of marketing, it seems it's time to simply change the services you offer.

For example, you currently offer to fix broken computers. This implies you have the competency to deal with the installation of computers also. There's nothing to say you can't deal with full, networked computer installations for all new start-ups in your region. How do you do that? Get yourself to government-funded business consultation centres (there's loads, 'Business Direct' for example). Pester them for a meeting. Tell them that you have proven experience in industry and that you want to provide all the needs a new business might have regarding IT and then provide a service to 'hand-hold' them for the first couple of years by responding to any IT faults or queries they have (this could be hassle, but if you spec it right it's more money, and the potential for you to employ somebody as tech support). This gives you massive chunks of work at a time, it's great for the business centre, and it's even better for the third party (to be able to take all of the notorious IT related stresses away).

This is just one idea. But it's an idea I think should inspire you to basically use the skills you've had to start responding to signs the lack of demand is giving you.
 
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Ok I should be concentrating on my own work but I think some very good advice has been giving. I stopped at page 4...

I would say you should go for webdesign as part of your services. I built my own website and at the end thought to myself I could make money out of this if my other business fails. Its a sharp learning curve but a nice end result. I would target small to medium businesses who have a dated website. I would make them a new home page (in reality place their logo on a page template) and send it to them as an intro with something along the lines of 'hey your website could look like this' low cost, high quality.

Also we had endless problems in my old office with the network (10 PC's attached) and Im sure if you had off knocked on the door at the right time you would off had a job. It is luck sometimes and case of right place - right time but you need to get yourself out there for it to happen. Good luck
 
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Hi Joy Division
I specialise in saving businesses money on their landlines and mobiles but with specialist knowledge/niche markets in GSM Deskphones, Taxi freephones, 'Follow Me' GSM terminals, fixed cellular terminals etc.
If you search on 'premicell' on Ebay you will find me! Because of this, over the years, I've built up a lot of contacts who install Phone Systems and also in IT, many of whom now refer me business and who I am happy to pass commission on to in return for this.
If you think this may be an extra 'string to your bow' you could take advantage of, please feel free to email me.
Incidentally, I could really do with getting a professional looking website sorted out (take a look at business telecoms dot com and you'll see what I mean!) - is this something you do please?
Best Regards
Simon Clark at Business Telecoms dot com
 
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Hi JoyDivision, sorry to hear and I really hope things pick up soon. Just my two pence worth: perhaps you need to change the way you market your business? Leaflets are not very effective nowadays as most people see it as junk mail or it doesn't reach the right target audience - the costs also set you back quite a bit as far as I know.

Being a IT support company, have you looked into Google AdWords or (I think this could be very effective) Facebook advertising? Do you have a website? How good is it - what is your branding like (maybe you need a new company image)?
How about social media pages? People generally like to feel connected to you and have a good browse before they opt for your service, and Facebook is a great platform for reaching out to potential clients.
 
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Some recommendations:

1- Do you have a website? get one for less than £100 and change your image straight away

2- I am not sure you need an office, you may want to reconsider this.

3- Promote your business in business directories like applegate, yell, etc. Feel free to post free classified ads on www.hirejungle.co.uk

4- Some PR is always welcome. PRbuzz offers some affordable solutions.

5- Research in depth what your competitors in your town are doing, and offer better services at lower costs. Try to know who are their clients, it's not easy to get that info sometimes but you will be surprised what dedicated hours on internet and a small budget can achieve.

All the best
 
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