Credit Crunch Resistant Products

[deniser]

I just read an article on Drapers blog about products which are resistant to the credit crunch and thought it would be interesting to make a comprehensive list.

So I'll kick off with:

1. tupperware - for people making their own sandwiches

2. lipstick - a still affordable luxury

3. video games - because their customers are not affected by the CC

Any others?

 

[KreativeJuice]

4. Places like Cash Generators - probably doing even more of a roaring trade...

 

[Hogrill]

Basic foods such as milk, bread and cereal

 

[deniser]

I remember another couple of industries which are reporting much higher sales:

1. shoe repairs

2. sewing machine sellers

 

[MartCactus]

3. video games - because their customers are not affected by the CC

I know someone at EA who was just made redundant in the UK. They've let lots of people go, other game developers are too. I'm not so sure they are immune from the crunch - a lot of them are ultimately purchased with money from parents (for gamers under 18) or as xmas presents... when times are hard little jonny will just have to make do with with his sega megadrive.

 

[Red Eye Media]

Alcohol and smokes.

 

[o2creativedesign]

I'm not so sure they are immune from the crunch - a lot of them are ultimately purchased with money from parents

It's not ultimately the product. A business could have a "Credit Crunch-proof" product but if most of their back-end operations depend on credit then they'll be hit by the decline in availability.

How do you think EA pay for marketing and product launches? Even their catering and waste disposal contracts? Most probably all on credit!

 

[Proximitum]

Fags Booze and Sex.......and gambling

 

[YODspica]

Water, toilet paper, potatoes, web services.

 

[chiggs]

basic baby products- people are still going to have babies

funeral services- people are still going to die

 

[silvermusic]

I just read an article on Drapers blog about products which are resistant to the credit crunch and thought it would be interesting to make a comprehensive list.

So I'll kick off with:

1. tupperware - for people making their own sandwiches

2. lipstick - a still affordable luxury

3. video games - because their customers are not affected by the CC

Any others?

I wouldn't agree for a moment either of those are Credit Crunch Resistant Products, by a long way, esspecially the last one given that a lot are bought by parents anyway.

You really have to go back to basics to look for such a product, food and toiletries being the obvious ones.

 

[silvermusic]

basic baby products- people are still going to have babies

Funny you should mention that. Many years ago I thought very seriously about selling condoms. never did though.

 

[garyk]

hairdresser/barber

 

[Martin P]

hairdresser/barber

Agreed, you can't do this on the internet!

 

[cycloneuk]

Perfume? surely people will still want to smell nice and most fragrances are quite affordable when purchased online, huge savings to be had.

I personally think places like The Fragrance Shop are going to really struggle in the new year because there is no way they can offer the same discounts many online stores can, they still have to pay sky high rents so that is why most of there perfumes are overpriced.

 

[Speedymail]

hairdresser/barber

Oh yeah.

My gf is doing a roaring trade at the moment doing home cuts and in my home town (which seems to have a at least a 75% survival rate for hairdressers usually no matter how many there are) there is a definate downturn.

 

Funeral directors.

Spare parts for cars as people will be hanging on to there old models.

this is not a plug but a social service.

http://www.volkswagenspares.com/

Earl

 

[Esk247]

for the general public it will all come down to necessity products again...not art..not new cars...not new computers!

toiletries, printer refill kits, car parts, perhaps even bike sales may go up when the weathers better! people won't want to use that car in the summer...clubs/pubs will be feeling the pinch..people used to do thursday and saturday nights but are down to once every fortnight now.

 

[Rhyl Lightworks]

Well lamps seem to be crunch resistant so far.
In general, products at the cheaper end of the market seem to have more bouyant sales than more expensive ones. This will not help businesses which rely on lines of credit, if the banks pull the plug though.
Barrie

 

[BeautyScientist]

Perfume? surely people will still want to smell nice and most fragrances are quite affordable when purchased online, huge savings to be had.

I personally think places like The Fragrance Shop are going to really struggle in the new year because there is no way they can offer the same discounts many online stores can, they still have to pay sky high rents so that is why most of there perfumes are overpriced.

I don't know if you are right or wrong. But do you think you might be being swayed a little by the nature of your business?

But for what it is worth, Revlon have said that their sales of lipstick go up when the economy is bad, which backs up what you are saying.

 

[Steve2507]

No such thing as a credit crunch resistant product or business, because no matter what you sell there are always alternatives.

Do you all shop at the closest supermarket? Our closest is Morrisons, but we shop at Tesco. So any grocery item is not resistant.

Funeral directors? How many are in any one town or city. Why do people use one particular funeral directors when the Co Op are usually cheaper?

For everything mentioned there are alternative suppliers and in most cases complete alternatives to the products themselves.

Funeral directors - you don't actually need to use them as you can arrange for everything yourself, not nice but perfectly possible.

 

[bizideas]

How about Gardening products, Mother & Baby stores, Discount shops and finally Bicycle & Leisure.

Summer 2009 will see alot of Mothers & babies bathing in there gardens whilst the father and son have gone camping with there discounted mountain bikes rather than a family holiday in the canary islands?

 

[YourStressManager]

Undoubtedly a vested interest on my part, but regrettably, my line of work has its uses right now more than ever.

 

[KidsBeeHappy]

Cadbury's chocolate.
Small treats as rewards for not spending out of the big ones.

That reminds me, i need to get my table & chairs replaced by Harveys before they go bust!

 

[Simon-M]

Major luxuary items hold up well because the super rich are still super rich.

 

[Steve2507]

Major luxuary items hold up well because the super rich are still super rich.

We are beginning to see the luxury market hit. Look at Aston Martin cutting 600 jobs (http://news.bbc.co.uk/1/hi/england/7759239.stm).