Hi FunkyBears,
As others have mentioned these links have value. I have loads of these links to my sites I just want to pump up Google quickly. I also know someone in the same niche as you, personalised gifts (although they don't do bears), and they are pumping their site full of those links. These links are what I would call "gutter links". They are certainly not high quality. They are also outside of Google's guidelines, but you won't have any problems with that. However, if Google find that site, they are likely to de-list it, hence the link won't count for nothing.
maxh says the link is worth less than a penny and you would need a million of those. That's a bit of an exaggeration. If you are buying those kind of links, the avg. price would be about £1 and I have a number of sites ranking with those kind of links coming though. However, you do need a lot of them as they are garbage. That page is stuffed with links. I also wouldn't pay £1 for them. I'd only take that kind of garbage for free.
To give you a bit more insight into what is going on there. Most Indian SEOs main offering is called 3-way link exchange. This is when two commercial sites want to exchange links, but rather than have the exchanged link on your site, you put it on another 3rd party site. That site is such a 3-way link exchange 3rd party site (dumping ground). So what has happened is your link builder has exchanged a link and got your link on the dumping ground or that is his site and he has dumped you on there with a load of other links. If you are smart, you can get them to give you these garbage links without paying or lifting a finger
As herodigital point out, India has an awful reputation for SEO. This is the kind of thing that was being brought up in previous threads. This is the kind of thing that is a staple of SEO and being sold as ethical, white hat and high quality. If you know what you are actually getting is garbage, no problem, but seems as you have been misled.
As a general rule, to get quality links, you are either going to pay a lot of money for them or they will come naturally. As Funky Bears is a commercial site, the most likely way you are going to get good links is by putting in the work yourself. It's really tough work. In general, SEOs just do whatever quick-punt work they can do to make money. That quick punt work can make you a profit, but you should know what kind of links you are going to get.