Conversion Data Mismatch between Google Ads and GA

[prahladp]

Hello Experts,

I have worked on my clients eCommerce projects.

My query is When I saw the conversion data between google ads and google analytics they are different data shown.

Example
When I Saw data for march month so In google ads it shows 22 conversion but in GA it shows only 10.

So why its happen and how to fix it?

 

[Paul Carmen]

You could be double counting in one, have not setup goals/conversions properly in the other etc, or just looking at one type of conversion in one and both in the other (e.g. sales and phone calls may be set as conversions in Ads).

Google Ads and Analytics run different attribution models as standard too, so if you leave them in their default state the numbers tend never to tally exactly. Unless you know what you're doing and what the issue is, no one can tell you the answer from the info you've posted.