Company name - various activities

[Azterias]

Hello,

I am looking for an idea for a company name - we are not specialized in only one branch, we have real estate, B2B and B2C sales, we trade goods and have e-commerce store. I want a name that is professional but also universal.

Let me know what you would suggest.

 

[fisicx]

Azterias Ltd

 

[Azterias]

Azterias Ltd

That doesn't sound to professional

 

[Mark T Jones]

We do any stuff dot com?

Seriously, until you know who your customer is, or what need you are fulfilling it's irrelevant

You can call your company whatever you like - your brand should reflect your purpose

 

[japancool]

Kocken Pauls Ltd.

 

[fisicx]

That doesn't sound to professional

Nobody cares about your limited company name. It’s just the container from which you trade. Each business area will have its own website and trading name.

 

[Ozzy]

I actually thought Azterias sounded pretty good. It means nothing but with the right branding and marketing could mean whatever you want it to mean.
Who'd have thought a word like Apple or Google could be so powerful and valuable.

 

[Kate Rothery]

I would say it doesn’t matter very much. You can call it what you like but then have a ‘trading as’ name to use for marketing

So why not stick with Azterias Ltd and then when you know what you are selling, create a trading name. If it was Tea bags for example, Azterias Ltd trading as Tea2U

 

[The Byre]

The trademark Azteria is taken. Bad idea!

 

[MattRumbelow]

Company names are a nightmare. My company is releasing a new product next year and the name took up more meetings than I'd care to admit.

Presuming it's customer-facing, I'd suggest you write out ten names that you like, and then go through and check if you can:
1. Find a good URL that matches
2. Use customs house to see if there's copyright against that name
3. Imagine yourself saying the name over the phone "Hello, Example Logistics, how can I help you?"
4. Use a social media name checker to see if there's anything free (usually you can add a suffix, like Example_Social, but you don't want to compete against any big names)

It's a pain as seemingly every word and phrase in the English language is taken but it worked for us.

 

[fisicx]

Presuming it's customer-facing, I'd suggest you write out ten names that you like.

No, let your potential customers write out 10 names they like. Nobody cares what you like.

Look at your own name, I have no idea what safepoint means. I asked my wife and she thought it was some sort of women's refuge.

 

[Annoying Donkey]

Look at your own name, I have no idea what safepoint means. I asked my wife and she thought it was some sort of women's refuge.

Before 1998, would you have known what Google did? How about Alphabet?

 

[fisicx]

Before 1998, would you have known what Google did? How about Alphabet?

I agree, but they are random names. Safepoint looks like it should mean something.

 

[MattRumbelow]

Haha, if someone guessed 'women's refuge' then they would be much closer than assuming it was a sports car or a hairdresser's. A lot of names are like that: they don't give exact descriptions, they give an impression or a 'vibe'.

...Or they mean nothing at all: Shell was named in tribute to the founder's parent (I believe) who sold shells. And I've bumped into many companies that are simply called 'blue monkey' or 'rocket dog' or whatever, because it's a name that wasn't claimed and it sounds good or fit for purpose.

I think factors like tone of voice, target market, etc. should come into what you call a company, but eventually, that name will just be the noise they associate with the service you provide.

 

[japancool]

To me, Safepoint sounds like a washing machine repair service...

 

[MattRumbelow]

I'll also take that I'll be honest, after four or so years, the struggle is not about being 'irrelevant', it's being too relevant –in as much as there's a lot of competitors in our space with 'safe' in the name –something we weren't quite as aware of at the time.

After a few years, you wonder whether you should have gone with a 'Sphock' or a similar nonsense name that's completely ownable. But then you start out with people just not recognising your name as a 'real' word. Pros and cons, really.

 

[fisicx]

The more random the name the easier it is to diversify and less open to interpretations. People don't care about you or your company. All they want is the thing that fixes their problem. What that thing is or what you call it is irrelevant.

People don't want an app, what they want is the thing that app does.