Cheap eCommerce website marketing

[Ali-v-8]

I am curious - would someone pay more to have a company create and host their eCommerce website if they also included SEO.
Like a one stop shop.

 

[Esk247]

I thought a lot of companies already did that? or basic SEO packages anyway.

I'd be skeptical of paying for anything that doesn't give some sort of results within 30 days. Not sure i'd want all of my website lumped in to one pot although it may be easier making major alterations to website layout etc.

 

[Ali-v-8]

Ok but what if you contracted the client to off free SEO for a % of sales?

 

[alanc]

What would constitute "SEO"? This can cover a range of activities.
Many e-Commerce packages produce search-engine-friendly pages out-of-the-box.

 

[Clicky Leap]

A lot of the packages that offer SEO as part of the package do it very poorly in my opinion. What they mean is the website is 'SEO friendly' (e.g. search bots can crawl and index all pages) however they offer nothing in terms of increasing the popularity of the site via link building and social media.

In regards to SEO for a % of the sales, I personally (as an SEO) would not be up for that as you are relying on factors outside of your control to get payment. For example, the client may not have the capital to manage the business through the growth phrase and the business goes under and all the hard work the SEO has done has gone to waste.

 

[Andrew Baker]

In answer to your one stop shop question... I would say yes, that is certainly our experience.

SEO, optimisation, usability, whatever... this all needs to be factored and developed right from the off and continual tweaked.

For example I can turn around to my development team and discuss how we can integrate new schema into associated template files, that directly benefits the client and of course future clients...

 

[Esk247]

Ok but what if you contracted the client to off free SEO for a % of sales?

I'd happily look at offers for a % of sales. Its a different model that I think would be much more welcome than the usual, pay me £500 every month, you won't know what i'm doing or if its working until next year but hey..best start writing that cheque fella.

We effectively do this already with Amazon and eBay, they generate the turnover and we pay between 15 and 20% of our sales.

 

[Alan]

Yes I agree, % of sales model is effectively Amazon & e-bay. That model works, but could you create the same scale of brand?

 

[S-Marketing]

Yes I agree, % of sales model is effectively Amazon & e-bay. That model works, but could you create the same scale of brand?

Why would they need to have the scale? Come to think of it, why do they even need a brand?

A decent SEO offering web design services is actually a pretty good idea. In my experience web designers know only slightly more about SEO than they do about marketing.

 

[ITsoldUK]

I thought a lot of companies already did that? or basic SEO packages anyway.

I'd be skeptical of paying for anything that doesn't give some sort of results within 30 days. Not sure i'd want all of my website lumped in to one pot although it may be easier making major alterations to website layout etc.

Turing this on its head, an SEO offering WD would work me thinks...

I agree, I tend to think that what is on offer is an SEO friendly site (such as followed the big G's white paper etc) rather than a specific, meatier and rounded campaign.

A proven SEO offering website design would be a winner IMHO and I am sure that they have built up relationships with trustworthy designers whom they could outsource the design to and corner a nice piece of the pie and yes, I would think the client would pay that little bit more for a rolls royce fitted with the right engine...if you catch my drift.

JMTC.

 

[Alan]

Why would they need to have the scale? Come to think of it, why do they even need a brand?

I guess what I was trying to say was why would I even list on a 'e-shop' that had no track record. The effort of listing is quite high.

Even Amazon and e-bay offer extra support to get listing they want on board from what they consider 'premium' resellers (e.g. Amazon want to attract vendors with more than 400 different product lines) , that support includes free services for a period and free technical help.

 

[S-Marketing]

I guess what I was trying to say was why would I even list on a 'e-shop' that had no track record. The effort of listing is quite high.

Even Amazon and e-bay offer extra support to get listing they want on board from what they consider 'premium' resellers (e.g. Amazon want to attract vendors with more than 400 different product lines) , that support includes free services for a period and free technical help.

I think we may be talking about two different things. I thought we were talking about a service incorporating web design and seo, not a platform to list stuff for sale on a third party site.

 

[Ali-v-8]

My plan would be to offer SEO at my level which page one will be achieved - the clients base line would be agreed and percentage of each sale would be paid the second month of business (month in hand).
Because we host the website I think trust would not be an issue.
Risk wouldnt be a factor either. Unless it worked no payment would be taken - in effect it would be like SEO pay on results with mutual benefits.

Only rule - we would build site and we would host.

 

[antropy]

In my experience web designers know only slightly more about SEO than they do about marketing.

Probably true!

 

[Ali-v-8]

If new website would it be fair to class Zero as a baseline?

 

[S-Marketing]

If new website would it be fair to class Zero as a baseline?

In my experience, with stuff like this every client is different.

For example, if you have a client with a couple of grand to spend, and minimal former experience, then yes Zero would be a fair baseline, as they are unlikely to achieve much on their own. If on the other hand the client is experienced, has owned multiple other sites, and is chucking £100K at the project, then maybe a zero baseline isn't as realistic. Its all about trying to put a value on your input. Its not easy to do.

All of the above assumes I have understood what you mean by a Zero Baseline.

 

[BonusSEO]

Some SEO companies do work off a % but it is rare as all they are doing is boosting your rankings. Whether you are going to make sales or not is up to you as your in charge of pricing and niche etc.

Would be very rare to see massive improvements in ranking in 30 days in a competitive enviroment to be honest.

SEO really does take patience, but the pay offs can be worth it.

 

[Ali-v-8]

the last two case studies I did showed the marketing cost could be recouped in 6 months - giving 12 months of profitable income.

 

[Deleted member 158328]

I'd be very hacked off if I paid someone to build me an eCommerce site and it was not search engine optimised from the start ! A bit of a no-brainer to me.

 

[Ali-v-8]

Most new Ecommerce websites are SEO friendly - but do not include the SEO work - this is a surcharge.
What I propose is a way to remove the SEO cost giving you the peace of mind that if your business is unsuccessful you dont have to pay for marketing.

I love getting paid - But I need people who want to make money. I have the freedom to market the website and they pay me on success. its a win win situation

I'd be very hacked off if I paid someone to build me an eCommerce site and it was not search engine optimised from the start ! A bit of a no-brainer to me.