Building a brand (s)

[Luke Adams]

Hello all,
I am launching a new business in the UK which represents another company from a foreign country. However they offer a diverse set of clothing products which all have amazing designs and patterns, BUT i think will look too general if i sell all of them here in the UK. By the market research i have done, it is much better to focus on one type of clothing or style, and be specialist.

The following is what i have to work with:
1) Special children's shoes (very unique)
2) Children's booties
3) Children and Adult Cashmere, Yak and/or Wool socks, scarves, gloves, hats, clothes etc.
4) Men & Women's leather wallet, handbags and belts.

So in general, i have a trade off to make. Either focus on the different styles, or different materials, or group them all together and focus on the country of origin. If i have them all under one name, or whether they are all deserving of their own brand because each on their own is special. If i put them all together in one brand, then i feel each one will lose its unique appeal and it will just feel like i am importing general things from a specific country... but in reality i have chosen to represent these types of clothes each on their merit.

Such a dilemma how to set this all up.

 

[SnappyJen]

It looks like you have three different arms to your business. It's difficult to say without seeing the products and seeing if something links them or they are very different.
General thoughts are three brands, children's shoes, cashmere, leather goods, unless you can find some synergy between the three.

 

[PaulBappoo]

being in a niche is good. it is much easier to reach a market and become well know in a small sector than a big one. Imagine how many people may search for "leather wallet" on Google and then imagine how many may search for "leather wallet for photographers". The thing is, if you are selling online, then you have no restriction to the number of niche sites you can set up or the number of niches you operate in. So I would start with just one type of product and aim it at just one type of market segment and build it up. Then move on to the next one and repeat the process.