Black hat, white hat, gray hat what’s the difference?

Yes, they are all shades of grey.

Blackhat is used to indicate SEO methods that the SEs don't approve of. Whitehat is the opposite - using methods of ranking that are fully approved by the search engines.

Whitehat SEO could be considered an oxymoron (hence the "all shades of grey" comment)
 
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More important is the size of hat.

There are SEO companies where the hat is just right and fits well.

Avoid the ones where the hat is too large - it falls over their eyes and blinds them to reality.

Also avoid the ones where the hat is too small - this signifies that their head has swollen to the extent that they believe they are a legend in their own lunchtime and won't listen to you anyway.

Hope this helps lighten your day :)
 
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More important is the size of hat.

There are SEO companies where the hat is just right and fits well.

Avoid the ones where the hat is too large - it falls over their eyes and blinds them to reality.

Also avoid the ones where the hat is too small - this signifies that their head has swollen to the extent that they believe they are a legend in their own lunchtime and won't listen to you anyway.
How true :-)
Hope this helps lighten your day :)
Indeed it does...

A google search will find the definitions and the reputed story behind...
 
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White Hat SEO's are dedicated optimizing properly a website to drive traffic and for building relations with search engines. Black Hat SEO means the process of using immoral strategies to get high PR. Gray Hat SEO uses both white as well black hat strategies in combination.
 
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Theses are the different strategies used in SEO. Black hat means unethical way of doing SEO. White hat is an ethical SEO technique. Grey hat SEO is mixture of both ethical as well as unethical way of SEO.
 
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When do you know you are doing wrong? Are blog commenting and forum signatures grey? Why should people who spend all day on twitter get better rankings just cause it is flavour of the month?

Every technique was flavour of the month at some point until it got too spammy and Google decides to change the goal posts.

That's what I think anyhows!
 
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White hat techniques follow the guidelines of search engines, black hat seo techniques neglect guidelines of search engines, gray hat some times follow and at times ignores the rules of seo.
 
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Black hats have turned towards the dark side.
White hats are still pure and innocent.

Now who decides what is the dark side and what is pure is another matter.

His name is Google. He is the Almighty.
 
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