i dont understand i made a video of me shouting my keywords loud as i could and my rankings have not changed?? please help hahaha
best strategy for a newbie is read read read, from trusted sources of course try moz.com for a starting place, get all your social media in place, facebook, twitter accounts, pinterest etc and link buttons on site.
depending on what you sell ''like us on facebook and get £5 off your order'' no-one turns that down
get videos on youtube for sharing and inclusion into ya blogs etc.
Google will never know if a link is paid or not as long as you stay away from stuffed pages, downside of a paid links is ddduuurrrrr there not free.
get quality informative, interesting content on site, social in place, few outside blogs on wordpress etc and some squidoo pages done with unique content on there and all this is a great white hat start........smiley face
and dont forget to shout on those videos, if you can do it from a cliff you've cracked it!!!!