- Original Poster
- #1
Sites such as designmynights, eventbrite etc works? I mean do you just create an event on there and waiting for people to buy the tickets? I hope I don't have to spend £1000s on FB advertising!
any event organizers here?
- Thread starter Amazin
- Start date
It depends on the event. I don't think I've ever looked on any of these sites for an event. I've seen adverts and other marketing material that might have led me to eventbrite but it's not been may starting point.
I read about events in newspapers and magazines, get promotional emails, hear adverts on the radio and so on.
So you may well have to spend thousands on FB adverts. But that's probably not the best place to market the event. If it's local then posters might be a better medium to use. If of course it's an event people want to attend.
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You will have to summon up something special and be prepared to do a significant amount of marketing, hopefully focused, not moah! spam
ultimately your activity is competing with thousands of other activities
... it's always easier to do nothing
In general it takes a dozen good impressions before consumers open their wallets. That's if u are doing everything right, we look far more often than we buy
If you own a car you have to go to a petrol station sooner rather than later, luxury items we pick n choose
BEING AN EVENT ORGANISER IS LIKE BEING A ROCKSTAR / BAND PROMOTER
there are many parallels to the music industry
ultimately your activity is competing with thousands of other activities
... it's always easier to do nothing
In general it takes a dozen good impressions before consumers open their wallets. That's if u are doing everything right, we look far more often than we buy
If you own a car you have to go to a petrol station sooner rather than later, luxury items we pick n choose
BEING AN EVENT ORGANISER IS LIKE BEING A ROCKSTAR / BAND PROMOTER
there are many parallels to the music industry
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C
Caledonian TV
People go to college to learn about event organisation for at least 2 years... Then they work in the industry for another few years, maybe setting up and promoting a few small events, working their way up etc... Then...
I strongly suspect it's more complicated, and takes a lot more skill than that.
I strongly suspect it's more complicated, and takes a lot more skill than that.
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Of course not, like anything in business, no-one will know about your event, unless you market it.
And why do you think FB ads are the way to go?
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Setting up a UK business in 2018 is a lot harder than most budding entrepreneurs realise
Some things are easier, information access etc, but the whole circus is more complex than it was back in the 70's or even the 90's
Some things are easier, information access etc, but the whole circus is more complex than it was back in the 70's or even the 90's
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Having been a trader at lots of events of different types and levels of success, I am confident that your question is one of the last you should be answering.
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Eventbright is an excellent way of managing who is coming, but is the system to ticket it. You manage the marketing, and simply pass the customers on to event bright to take the money and issue tickets.
I find marketing difficult and very time consuming - and the options change for each event. One at the moment wasn't doing brilliantly, but £200 to Facebook sold an extra 400 tickets quite quickly, at over £20 a ticket, so works OK for some things, yet had the event been aimed at a age group just ten years older, I doubt it would have worked.
I find marketing difficult and very time consuming - and the options change for each event. One at the moment wasn't doing brilliantly, but £200 to Facebook sold an extra 400 tickets quite quickly, at over £20 a ticket, so works OK for some things, yet had the event been aimed at a age group just ten years older, I doubt it would have worked.
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- Original Poster
- #10
I think younger generations do get their info from FB alot and plenty of people use designmynight to find events. Its becoming more common to have event sites where people just go on there to search and purchase tickets hence why I asked in the first place. Personally I don't think it's enough as others mentioned but I don't know where else to advertise
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First rule - find out who your audience is. Facebook can work if it fits in with the audience. I get loads of stuff for events I'd never go to because of genre and distance. So much can be wasted. If you are hosting an event with a specific demographic, if Facebook can hit it, then it works. One venue I know is very old fashioned and target the local community via the local weekly paid for newspaper and the free sheet. However, younger people simply don't read these, and as it's also a holiday town - holiday makers don't even know these papers exist. A competitor plasters real posters on the big bollards, and considerable expense, and as these advertising bollards are in the tourist areas it pays off big time. Advertising nowadays needs targeting. You can also find something public interest in most events, and giving a couple of tickets away probably means an interview on local radio. My example of a Facebook £200 campaign worked because the event appealed to Facebook age group/lifestyle folk. The local paper readers wouldn't have come anyway, and the advertising bollards at this time would be pointless because there are NO holidaymakers, and the locals wouldn't walk through these areas at this time of year as the place is still closed down. If your event would benefit - A3 or A4 board backed posters on traffic stationary points where people can easily see them work - just remember the name is what they will search Google for - not a phone number, so your event needs to be findable on the net.
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Is that how you find events?
Newpapers, radio, TV, posters, local and niche websites, national websites, ticketing agencies and so on. There are loads of places to advertise events.
The local theaters send out emails and magazines. I pick the things I want to go see and book online. I also go to a lot of rock shows - the big event promoters send me emails with what's on info.
What sort of events are you promoting?
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Lots of young people are turning away from FB so I wouldn't assume that should be your key focus. Snapchat, Youtube and Instagram are increasingly popular.
You should advertise where your target audience hang out.
What event is it? Where? Who are your target demographic - age? social group? consumer habit?
Your marketing approach will very dependent on the nature of your event and a good understanding on the channels your target market use.
No-one can make suggestions based on the information you have provided so far.
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Obviously that research conducted on the back of a fag pack is a waste of space.
https://www.theguardian.com/technology/2018/feb/16/parents-killed-it-facebook-losing-teenage-users
http://www.alphr.com/facebook/1008480/facebook-youth-numbers-drop-over-55-rise
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