- Original Poster
- #1
Major sporting events can create opportunities in some unexpected places, so I’d be interested to hear how the tournament has affected other UK businesses.
At HFE Signs, we’ve sold several banners to pubs promoting live football, as well as the ever-popular “Come on England” banners.
Interestingly, those initial football-related enquiries have also led to further orders. Some pubs have gone on to order food banners and other signage completely unrelated to the tournament.
It’s been a good reminder that a seasonal or event-based product can sometimes open the door to a longer-term customer relationship.
Has the World Cup brought your business extra trade? Perhaps it has led to additional or unexpected opportunities beyond the initial sale?
At HFE Signs, we’ve sold several banners to pubs promoting live football, as well as the ever-popular “Come on England” banners.
Interestingly, those initial football-related enquiries have also led to further orders. Some pubs have gone on to order food banners and other signage completely unrelated to the tournament.
It’s been a good reminder that a seasonal or event-based product can sometimes open the door to a longer-term customer relationship.
Has the World Cup brought your business extra trade? Perhaps it has led to additional or unexpected opportunities beyond the initial sale?
