- Original Poster
- #1
Over the last few months the number of cold callers by phone has increased alot and was wasting too much time.
We seem to have ended up on a list of some sort and getting two or three calls a day & they ring back even if you say NO - with another offer.
We have stopped them from wasting our time by-
Create a new member of staff i.e Alan Sugar who deals with all advertising & marketing. Even set up an email address & put that on your site
When the pests call, simply tell them Mr Sugar deals with all adverts etc but he is out of the office, in a meeting, on a course etc
If they would like to send a copy of the publiction with a price list for his attention, he will consider it.
It works, you don't get into a sales conversation with the rep & the genuine firms do send through the publication. The iffy ones with deadline offers etc don't bother.
When you have the time you can look at the publication & make your mind up at your leisure, no pressure & no bull.
Do take the time to call or email others who advertise & see what their response is like.
Since we adopted this, 95% of the calls have not resulted in publications being sent through. A few of the hard sellers have stated that thier company would not send anything until they have spoken to someone - great!
I respond that our co policy is strict & that Mr Sugar will not even consider advertising until he sees a publication.
They seem to have got the message as most of the calls have now stopped.
Hope it works for you too.
G
We seem to have ended up on a list of some sort and getting two or three calls a day & they ring back even if you say NO - with another offer.
We have stopped them from wasting our time by-
Create a new member of staff i.e Alan Sugar who deals with all advertising & marketing. Even set up an email address & put that on your site
When the pests call, simply tell them Mr Sugar deals with all adverts etc but he is out of the office, in a meeting, on a course etc
If they would like to send a copy of the publiction with a price list for his attention, he will consider it.
It works, you don't get into a sales conversation with the rep & the genuine firms do send through the publication. The iffy ones with deadline offers etc don't bother.
When you have the time you can look at the publication & make your mind up at your leisure, no pressure & no bull.
Do take the time to call or email others who advertise & see what their response is like.
Since we adopted this, 95% of the calls have not resulted in publications being sent through. A few of the hard sellers have stated that thier company would not send anything until they have spoken to someone - great!
I respond that our co policy is strict & that Mr Sugar will not even consider advertising until he sees a publication.
They seem to have got the message as most of the calls have now stopped.
Hope it works for you too.
G