Marketing clothing brand physically ?

[Casually made]

HI all ,

I have spent 1 year building a clothing brand for a niche audience

this audience typically likes indie rock , adidas trainers , unique / independent design's , boxing , football , lad banter and is fairly anti- authority

I started off with a POD model although because of COVID and the delays in production / shipping decided to switch to holding the stock myself i produced 45 tees to trail over the summer around 5 designs created custom swing tags & zip lock bags, built the online store

A bloke with a shop who caters to supplying independent brands to a similar sort of audience to me contacted me and asked if he could stock some designs in his shop

I sent him 15 tees to trail he sold 5 in around 2 months …..he said it was because of the quality i wasn't so sure , to me it looked like he had too many brands in his shop and not enough customers with a lot of products constantly being reduced to clear .....

but ok whatever he sent them back that was the end of that , the margins on retail are too small for a small clothing brand anyway and actually getting him to pay up for the ones he sold was also a ball ache with him constantly complaining about his "cashflow"

eBay has been my best channel with around 20 tees being sold on there and general feedback has been good but again fees VERY expensive

I've sold 2 tees organically through twitter with a small amount of effort again feedback was good, have around 350 followers on there , 250 on Instagram and around 500 on Facebook engagement from Facebook audience is really poor not even sure they can see anything i am posting

I am not convinced social media is the best way to market a clothing brand anymore or really any product to be honest , saturation and noise in all areas seems outrageous ?

Organic growth seems nigh on impossible unless you really have something that stands out from the crowd even then you need to boost the post and pay daily for Instagram ad's , constant organic content production is a headache

For this audience i want / need user generated content i need them in my gear whilst they are out doing their thing ,that is what they are all about but how on earth do you generate this when starting out at the bottom ?

Short of just giving the gear away ? i mean tees are relatively low cost production but now as we are moving into the winter months I've done some designs for hoods and sweats but there's no way i can afford to stock 50 hoodies and 50 sweatshirts or give them away so its back to POD for them

Basically i feel like i have hit a brick wall with marketing , i do have money to market these products but i don't want to waste it in the ether of paid social media advertising

Anyone got any smart ideas to get this brand ( physically) out to the audience

Thanks

 

[Casually made]

No ideas then ? i thought this forum was full of business gurus

 

[fisicx]

The problem is this:

Organic growth seems nigh on impossible unless you really have something that stands out from the crowd even then you need to boost the post and pay daily for Instagram ad's , constant organic content production is a headache

If you want to get noticed you need to advertise. Find out where your target audience goes online and advertise on those sites. Social media advertising works but again you need to know what your target customer is looking at.

However....

You are competing against a whole loads of existing brands. Today I've been seeing multiple adverts for Dr Martens. Tomorrow it will be something else. If I see your adverts and all you offer is half a dozen different products/styles with stock that could sell out in a day there's little incentive to even remember who you are.

Have you tried a stall in your local market?

 

[japancool]

unless you really have something that stands out from the crowd

You need to have this. If you don't, why would anyone buy from you when there is so much competition?

that is what they are all about but how on earth do you generate this when starting out at the bottom ?

Lots and lots of hard work. Marketing doesn't just happen by itself.

Have you tried a stall in your local market?

This.

Go to where your potential customers are and get the product in front of them.

 

[Lucan Unlordly]

I have a brand with 10,000 followers on Facebook, a couple of thousand on Twitter, same on Instagram and a potential active market place of 1million, that's before stepping outside of our niche. We also print t-shirts and I can tell you now that if I had £1 for every company I see spring up, that thinks they have the latest 'thing' i'd be rich. If I managed to develop my brand to sell clothing - and like you we've tried dipping a toe in the water - I'd be rich. I can't the market is overcrowded and you need heavy investment and a lot of luck.

Your website is awful. There's a reason why standard text is used in most websites and that's because it's more easily readable. The font you are using is virtually unreadable on a phone, and i'd suggest that most of your potential customers use them rather than a PC.

You have just 7 lines, with sweatshirts selling at £54.99. They look like AWD or Fruit of the Loom, garment decorators basics not designer quality.

What does '
Casually made is a lifestyle brand that supports you being you !
actually mean?

It gets worse!
We will always be unique and unrivalled because you dont just buy our brand you become our brand

How many people buy a t-shirt with the idea of becoming a brand, whatever that means. It's pretentious gobbledegook.

 

[fisicx]

Just looked at the site and agree with @Lucan Unlordly - it’s not very good. And nothing I can’t get on a thousand other sites. You have a garment printing business not a brand. If you designed and made your own products it might be different.

 

[Deleted member 335660]

Personally I did not mind your font. I think your problem is the design.

Why would anyone pay £50 for a hoody with your name on, your brand is not known. Your messages are week.

We are a gift shop and I am focusing on eco and golf. Here is our first eco top. I am not saying it’s brilliant but that people like t shirts with a message and only pick a brand if it’s famous.

https://www.allaboutgifts.eu/our-shop-2/clothing/organic-crop-top-there-is-no-planet-b/

 

[Casually made]

Uhh well not really sure the questions been answered but thanks for the constructive (ish) comments

RE the site - i get its probably not ASOS but its just a storefront i seriously doubt the audience I'm targeting really cares what the font looks like i know i certainty don't when I'm shopping online , not sure why would i waste thousands developing a fancy all singing all dancing website for a handful of product lines it defies logic come on guys.

I had a look at that gift shop talk about my site being bad , Jesus it looks like a online jumble sale on there if people are buying off that

I rest my case

RE products - does anyone know how much it costs to design your own lines on low MOQ's ? i'll give you a hint I designed a high quality jacket, to get it manufactured in the UK it would cost nearly 6 grand to manufacture around 50 of them , I am looking overseas but you get the idea

i would love to manufacture my own designs but don't have 50K to sink

For a bootstrapped clothing brand there is little other choice than to print designs at the start this is how all independents start at least in my niche anyway , there probably are people out there who would sink 50K into a brand but i suspect they would quickly find themselves in the same position as me but with 50K of sunk capital

The designs are clearly resonating with some part of the audience or none of them would have sold , its literally a case of getting them in front of more of the right people as cost effectively as possible

RE price - i wouldn't class the price points in a designer category or anywhere near it depends what you are used to paying , if your not really into brands and buy plain stuff from Primark yea they probably are expensive but that's not who i am targeting again message is subjective to the niche

i have to laugh someone said "its just a hoody with a name on it" don't you understand that's what every brand is , the value is in the brand / story not the actual hoody Jesus Christ

the aim is too set up the brand idea within a niche then get enough people who understand the idea to wear it then that spreads into other niches / demographics

There's people out there walking around with jumpers saying stuff like "hoodrich" or "good for nothing" the names are comical but people are still happily buying them

The clothing brand business is largely a case of monkey see monkey do , there's different levels to this and different ways to go about it , but at the core you just need enough people wearing it

The market / boot sale idea is about the only positive i can take from these messages , the rest just seems a little overly apathetic

 

[japancool]

Well, if you're building a brand, then there's three things that you need to focus on.

1) Marketing.
2) Marketing.
3) More marketing.

You've just said people aren't buying on quality. Quality is part of the marketing. So is design. All these things form part of your overall marketing strategy. You have to convince people that your clothes are something they want to wear.

Put it this way - if you sent your clothes to an influencer, and it's poor quality, or if it's a generic design they could get from somewhere else. You haven't made your name at the moment, so you need to be selling on other factors, until the brand establishes itself as a mark of whatever you want it to stand for.

And a word of advice. Don't get defensive. The criticism is not a personal attack on you, and attacking people who are trying to help you is going to win you no friends. Your comment about @Trevor Andrews's site looking like a jumble sale... well, he's running his successfully. You're not. You're better off trying to understand why, rather than trying to insult his site because he said something you didn't like.

Even if he does moan about Brexit all the time.

 

[Casually made]

Well, if you're building a brand, then there's three things that you need to focus on.

1) Marketing.
2) Marketing.
3) More marketing.

You've just said people aren't buying on quality. Quality is part of the marketing. So is design. All these things form part of your overall marketing strategy. You have to convince people that your clothes are something they want to wear.

Put it this way - if you sent your clothes to an influencer, and it's poor quality, or if it's a generic design they could get from somewhere else. You haven't made your name at the moment, so you need to be selling on other factors, until the brand establishes itself as a mark of whatever you want it to stand for.

Yea i agree funny enough

that's why i titled the thread " ideas to market clothing brand physically"

People do buy on quality i do but that's because i know a lot about quality

Not everyone buys on quality , most consumers don't have a damn clue about quality , if it fits ok and looks & feels ok then most will be satisfied

a good example of this is Nike , about 50% of their generic lines are horrific quality …..consumers don't care it lasts a while looks ok , feels comfortable and its a recognised brand

I agree maybe i do need to focus on some other factors other than value / design

will think about this maybe need to build community use brand to support that community

 

[japancool]

Not everyone buys on quality , most consumers don't have a damn clue about quality , if it fits ok and looks & feels ok then most will be satisfied

Maybe not, but your marketing has to convince them that they ARE buying on quality. That's why Nike's marketing works - because people THINK they are buying quality.

 

[fisicx]

a good example of this is Nike , about 50% of their generic lines are horrific quality …..consumers don't care it lasts a while looks ok , feels comfortable and its a recognised brand

Yes, and they have spent millions getting that brand recognised.

You don't have a brand. You have 7 products with some printed artwork. There are thousands of people doing exactly the same as you. I buy t-shirts with images I like, I don't care where they come from. If you stop thinking about being a brand and start thinking about iconic artwork your focus changes and you will become known for your designs. Which you can then sell on just about any print on demand website.

 

[NickGrogan]

I have spent 1 year building a clothing brand for a niche audience

No you haven't. You have made a website and a couple of designs. You've got 300 twitter followers and 150 on Instagram. That is not a brand, it's an idea.

For this audience i want / need user generated content i need them in my gear whilst they are out doing their thing

You've answered your own question here.

Short of just giving the gear away ?

i have to laugh someone said "its just a hoody with a name on it" don't you understand that's what every brand is , the value is in the brand / story not the actual hoody Jesus Christ

Of course it is, and people will happily send hundreds or thousands on a branded hoody, with whatever printed on it.

But you don't have that.

What do you think a brand is?

 

[Lucan Unlordly]

Uhh well not really sure the questions been answered but thanks for the constructive (ish) comments

RE the site - i get its probably not ASOS but its just a storefront i seriously doubt the audience I'm targeting really cares what the font looks like i know i certainty don't when I'm shopping online , not sure why would i waste thousands developing a fancy all singing all dancing website for a handful of product lines it defies logic come on guys.

I had a look at that gift shop talk about my site being bad , Jesus it looks like a online jumble sale on there if people are buying off that

I rest my case

RE products - does anyone know how much it costs to design your own lines on low MOQ's ? i'll give you a hint I designed a high quality jacket, to get it manufactured in the UK it would cost nearly 6 grand to manufacture around 50 of them , I am looking overseas but you get the idea

i would love to manufacture my own designs but don't have 50K to sink

For a bootstrapped clothing brand there is little other choice than to print designs at the start this is how all independents start at least in my niche anyway , there probably are people out there who would sink 50K into a brand but i suspect they would quickly find themselves in the same position as me but with 50K of sunk capital

The designs are clearly resonating with some part of the audience or none of them would have sold , its literally a case of getting them in front of more of the right people as cost effectively as possible

RE price - i wouldn't class the price points in a designer category or anywhere near it depends what you are used to paying , if your not really into brands and buy plain stuff from Primark yea they probably are expensive but that's not who i am targeting again message is subjective to the niche

i have to laugh someone said "its just a hoody with a name on it" don't you understand that's what every brand is , the value is in the brand / story not the actual hoody Jesus Christ

the aim is too set up the brand idea within a niche then get enough people who understand the idea to wear it then that spreads into other niches / demographics

There's people out there walking around with jumpers saying stuff like "hoodrich" or "good for nothing" the names are comical but people are still happily buying them

The clothing brand business is largely a case of monkey see monkey do , there's different levels to this and different ways to go about it , but at the core you just need enough people wearing it

The market / boot sale idea is about the only positive i can take from these messages , the rest just seems a little overly apathetic

So basically your reply is 'I know best', and will ignore all comments?

FONTS. Fonts can be expressive and in keeping with a style, an ethos, an image. Used for headlines, for the actual clothing prints themselves or for quirky advertising, BUT NOT FOR BODY TEXT. That's why this forum uses a basic font, that's why books are printed in standard fonts, that's why advertising text of any length uses standard fonts. Most people don't actually see every character, they speed read, their minds guessing the full sentence. Your site goes ten steps the other way, it's unreadable.

Yes, I do know how much it costs to manufacture own brand products and you are way off the mark. Much of the stuff out there is re-labelled and re-worked, quite often in one of the garment manufacturing hubs here in the UK. A major brand bought 10,000 basic Burgundy Sweatshirts and 10,000 light Grey ones for peanuts, switched the sleeves and put them out with a generic USA College print on at £40 a pop. 50k for a

One last story. Several years ago I attended an exhibition at the Design Centre in London. One stand was manned by two superb designers who's work was very 'Banksy', their artwork was fantastic, their garment quality was fantastic. They sold nothing.
I was there helping a friend who'd scrawled an outline drawing of her dog, added some quirky slogans and cad cut printed these onto basic t's. From that exhibition she went on to serve outlets in pop art outlets in Ibiza, Camden, Manchester and beyond, finally taking space at the Clothes Show in Birmingham's NEC where she done very well.

Take a look at https://mallet.com/collections/all-mens and ask yourself why they aren't using a crappy font. I know the founder Tommy and his journey wasn't started, nor did it get to where it is today because he had 50k to spend. Rather more he was able to listen to advice.

 

[WaveJumper]

There’s no reason why with a lot of hard work you cannot make your brand successful obviously though competing with the big boys and girls out there who have huge marketing budgets at their disposal makes it extremly hard.

I would take a deep breath, stand back and look at your website again does it really reflect what you’re saying about your brand, does it need tweaking, there’s no T&Cs no address (are you actually GDPR compliant) I am no branding / marketing expert (there’s many on hear so listen to what they say) but all these little things add to your online “shop window” and the trust you want to build with your customers and thus garner the support for your brand.

Personally, I would have a good look around the internet at all the other sites, how does yours stack up (be honest with yourself) what can you improve, it’s an ever-changing beast in my book. A lot of hard work but you could carve a little niche for yourself, I really wish you the best of luck.

 

[Casually made]

So basically your reply is 'I know best', and will ignore all comments?


Yes, I do know how much it costs to manufacture own brand products and you are way off the mark. Much of the stuff out there is re-labelled and re-worked, quite often in one of the garment manufacturing hubs here in the UK. A major brand bought 10,000 basic Burgundy Sweatshirts and 10,000 light Grey ones for peanuts, switched the sleeves and put them out with a generic USA College print on at £40 a pop. 50k for a

One last story. Several years ago I attended an exhibition at the Design Centre in London. One stand was manned by two superb designers who's work was very 'Banksy', their artwork was fantastic, their garment quality was fantastic. They sold nothing.
I was there helping a friend who'd scrawled an outline drawing of her dog, added some quirky slogans and cad cut printed these onto basic t's. From that exhibition she went on to serve outlets in pop art outlets in Ibiza, Camden, Manchester and beyond, finally taking space at the Clothes Show in Birmingham's NEC where she done very well.

Take a look at and ask yourself why they aren't using a crappy font. I know the founder Tommy and his journey wasn't started, nor did it get to where it is today because he had 50k to spend. Rather more he was able to listen to advice.

This isn't advice it's rambling opinion and random stories about your life lol

"I know this , I've done that , I've met so and so"

Wonderful I'm very impressed

but It literally has no context to anything i have said or asked

how do you re-label and re work a custom jacket ?

what you are talking about is buying up basic blanks and cut and sewing them that's not something i have any interest in

 

[japancool]

Personally, I would have a good look around the internet at all the other sites, how does yours stack up (be honest with yourself) what can you improve, it’s an ever-changing beast in my book. A lot of hard work but you could carve a little niche for yourself, I really wish you the best of luck.

A brand is more than a website.

 

[WaveJumper]

A brand is more than a website.

Of course but it doesn't hurt to give the OP some positivity.

 

[Casually made]

There’s no reason why with a lot of hard work you cannot make your brand successful obviously though competing with the big boys and girls out there who have huge marketing budgets at their disposal makes it extremly hard.

I would take a deep breath, stand back and look at your website again does it really reflect what you’re saying about your brand, does it need tweaking, there’s no T&Cs no address (are you actually GDPR compliant) I am no branding / marketing expert (there’s many on hear so listen to what they say) but all these little things add to your online “shop window” and the trust you want to build with your customers and thus garner the support for your brand.

Personally, I would have a good look around the internet at all the other sites, how does yours stack up (be honest with yourself) what can you improve, it’s an ever-changing beast in my book. A lot of hard work but you could carve a little niche for yourself, I really wish you the best of luck.

I'm not really wanting to compete with the big boys i want to create communal brand for audience that shares the brands values , the designs are kind of a nod to the culture i want to build upon

There is info about returns , again my audience is not the type to give a toss about GDPR i doubt many even know what it is , and anybody that does i wouldn't really want wearing the brand anyway

A comparative type of brand is "terrace cult"

Its basically a yellow st Georges cross slapped on a range of products , the site is arguably worse than mine certainly messier , none of the designs really have anything about them and they are are "expensive"

yet they have managed to capture the attention of the audience mainly i think just through niche "influencer" marketing

I do have an idea of an influencer that would fit my brand well and offer to design a couple of prints exclusively for them give them a cut of profits , i did want to build a bit more of a base for the brand first before contacting them but i may need to just bite the bullet

Also Some of the comments are way way too subjective to perception

There are millions of brands out there most of them are not designed to be a one size fits all everyone is into different stuff

 

[fisicx]

what you are talking about is buying up basic blanks and cut and sewing them that's not something i have any interest in

Which brings us a back to what you do have: a garment printing service. Just one of many.

Probably not the message you want to hear but you don't have anything unique.

Go get the market stall and flog your wares on a Saturday. You should easy be able to shift 100+ hoodies in a day for the right price.

 

[japancool]

how do you re-label and re work a custom jacket ?

But your clothes aren't custom-made. You said so yourself - you're printing on demand.

The point is, @Lucan Unlordly knows someone who has done what you are trying to do, so you'd do well to take advantage of that experience and pick up some advice.

 

[japancool]

There is info about returns , again my audience is not the type to give a toss about GDPR i doubt many even know what it is , and anybody that does i wouldn't really want wearing the brand anyway

No, but the government does, and it only takes one disgruntled customer to cause you a lot of grief if you are not compliant.

 

[japancool]

I'm not really wanting to compete with the big boys i want to create communal brand for audience that shares the brands values , the designs are kind of a nod to the culture i want to build upon

Sit down. Bullet point the key aspects of what your brand stands for. Then gear your marketing towards that.

You need to really, really understand what your brand means before you can market it properly.

And that also means understanding exactly who your brand is aimed at.

 

[Casually made]

Which brings us a back to what you do have: a garment printing service. Just one of many.

Probably not the message you want to hear but you don't have anything unique.

Go get the market stall and flog your wares on a Saturday. You should easy be able to shift 100+ hoodies in a day for the right price.

Yea i get that and as i said above i have actual designs i would love to mass produce but it would cost serious investment that not many start up businesses will have

If you take the big boys out of the picture not a lot of clothing brands actually have anything "unique" so we are all in the garment printing business its a solid low cost model anyone with an ounce of sense would take when starting something like this as opposed to sinking tens of thousands in and ending up with a ton of stock you cant shift

 

[Lucan Unlordly]

This isn't advice it's rambling opinion and random stories about your life lol

"I know this , I've done that , I've met so and so"

Wonderful I'm very impressed

but It literally has no context to anything i have said or asked

how do you re-label and re work a custom jacket ?

what you are talking about is buying up basic blanks and cut and sewing them that's not something i have any interest in

Further demonstration of your inability to read within those stories, question the reasons behind them and question yourself.

I gave an example of how one major brand extended the profit on their minimal financial investment whilst smiling at your suggestion that you need 50k marketing spend and 6k to design a jacket. You position yourself in a more elevated position than a major brand and wouldn't stoop so low as to follow what is a recognised industry standard.

You had the opportunity to question and ask how Mallett footwear got off the ground but chose not to.

You had the opportunity to ask why the 'Banksy' style designs flopped and another more simple design flew, and chose not to.

You think you know it all, when clearly you don't

 

[Lucan Unlordly]

Of course but it doesn't hurt to give the OP some positivity.

Even if there's little to be positive about?

 

[Casually made]

Mallet footwear got off the ground because tommy mallet was an established influencer that had been on TV , he has a natural audience of over 1 million the footwear is good and was fairly unique at a premium price point

Point is a large proportion of The brand value was already built before he even launched
he didn't need to spend money getting attention he already had it and plenty of friends that had it too

That is why the mallet story has zero context to mine

Again the Banksy story has little relevance because the audience and location sounds completely different

 

[japancool]

Mallet footwear got off the ground because tommy mallet was an established influencer that had been on TV , he has a natural audience of over 1 million the footwear is good and was fairly unique at a premium price point

In other words, he spent the time and effort to build his audience.

Which is what you need to do.

 

[Lucan Unlordly]

Mallet footwear got off the ground because tommy mallet was an established influencer that had been on TV , he has a natural audience of over 1 million the footwear is good and was fairly unique at a premium price point

Point is a large proportion of The brand value was already built before he even launched
he didn't need to spend money getting attention he already had it and plenty of friends that had it too

That is why the mallet story has zero context to mine

Again the Banksy story has little relevance because the audience and location sounds completely different

You really are past helping. Tommy wasn't on TV, wasn't an influencer when I knew him.

So an exhibition focusing on garment design attended by major established street and surf brands and several dozen wannabee edgy clothing designers wouldn't have been good enough for you?

 

[WaveJumper]

Even if there's little to be positive about?

I tried

 

[japancool]

You had the opportunity to question and ask how Mallett footwear got off the ground but chose not to.

You had the opportunity to ask why the 'Banksy' style designs flopped and another more simple design flew, and chose not to.

So just out of interest, how did he get off the ground and why did the Banksy style designs flop?

 

[Casually made]

You really are past helping. Tommy wasn't on TV, wasn't an influencer when I knew him.

So an exhibition focusing on garment design attended by major established street and surf brands and several dozen wannabee edgy clothing designers wouldn't have been good enough for you?

Good lord

His footwear brand was built during his stint on TV he was on TOWIE FFS thus acquiring influencer status , he also had connections to multiple OTHER BIG NAME REALITY INFLUENCERS

No it has no interest to me, not my audience

 

[MarkOnline]

Yea i get that and as i said above i have actual designs i would love to mass produce but it would cost serious investment that not many start up businesses will have

If you take the big boys out of the picture not a lot of clothing brands actually have anything "unique" so we are all in the garment printing business its a solid low cost model anyone with an ounce of sense would take when starting something like this as opposed to sinking tens of thousands in and ending up with a ton of stock you cant shift

Damon John of FUBU had next to nowt when he started but he sewed his own product together and went out and sold his product designed and made by himself to his target customer. You seem to have read a few books and from those books know the answers, unfortunately your sales numbers dont agree with you.

 

[AlanJ1]

I was going to chime in with my opinions (I run two textile brands in a similar-ish space to you) but reading everything you have posted you aren't looking for help as you think you know it all and have actually tore down a successful business website when you haven't sold anything yet (no matter how good or bad it may be).

My opinion to you - Come down a peg or two and listen to people who are successful in business and marketing or you will get nowhere.

 

[Lucan Unlordly]

So just out of interest, how did he get off the ground and why did the Banksy style designs flop?

Good lord

His footwear brand was built during his stint on TV he was on TOWIE FFS thus acquiring influencer status , he also had connections to multiple OTHER BIG NAME REALITY INFLUENCERS

No it has no interest to me, not my audience

Why do you keep referring to Jesus Christ and the good Lord, potty mouth?

Let me hold your hand here. At what point did Tommy start creating a brand? 1. Before he became an influencer. 2 After he became an influencer?

 

[Casually made]

I was going to chime in with my opinions (I run two textile brands in a similar-ish space to you) but reading everything you have posted you aren't looking for help as you think you know it all and have actually tore down a successful business website when you haven't sold anything yet (no matter how good or bad it may be).

My opinion to you - Come down a peg or two and listen to people who are successful in business and marketing or you will get nowhere.

EH ?

I've sold around 40 pieces ok small numbers but that's from nothing and very very small marketing spend

like i said in the OP the feedback has generally been very good , all i wanted to know was if anyone had any ideas to physically market the brand to reach wider audience

I didn't want or ask for a brand / website audit

I gave some background as i thought it would help to encourage ideas

Not sure what I've "Tore Down" someone said have a look at their site i looked at it and gave feedback

A reality influencer starting a brand with his influencer friends and millions of followers is a lot different to a normal bloke starting one from ground up

This forum is clearly full of boomers the tone is rife throughout every single thread , i can imagine it gets quite toxic here at times especially when someone dare upset the apple cart lol

 

[fisicx]

Still not sure what a boomer is. You could sell loads of stuff if you focussed on your designs rather than trying to be a brand. I know a young girl how prints all her own designs. Buys cheap tees and hoodies and knocks out a load of prints. They sell like hot cakes at the local markets because everyone likes her designs. She also sells on Etsy and other crafty type sites but the bulk of her income is from a market stall.

 

[Marbman]

Uhh well not really sure the questions been answered but thanks for the constructive (ish) comments

Dont worry too much about the feedback you have received Casually Made, stick to your guns, take note of any genuine advice and go for it.

If we all listened to most people's advice then no new business would ever get out the starting blocks.

 

[AlanJ1]

This forum is clearly full of boomers the tone is rife throughout every single thread , i can imagine it gets quite toxic here at times especially when someone dare upset the apple cart lol

You just proven absolutely everything I have said.

You asked for help on marketing and a brand audit/website audit is help on marketing. You can't market something that isn't ready to go to market. As said come down a peg or two, listen to some feedback and you will be ready to go.

 

[Chris Ashdown]

OK some ideas, Make yourself known at local universities, pop groups etc, if you can get a up and coming group to wear your stuff you may well get more orders

Your prices are high compared with other unknown companies with no brand, come down to Next type prices and you get sale, and profit on sales numbers helping to make a brand

Until your well known as a brand use companies like Ralawise.com to expand some other items that fit your image for what you sell, they even drop ship for you

Search Google for T-shirt printers, that's where the majority go to buy, you have to have something special to progress from a rank amateur to someone with a brand and great site

Use quality gear and clever designs and you may make a brand in a few years