Re-ignite an old Youtube channel or register a new one?

[Pete-W]

I want to start pushing "How To" videos on Youtube to promote my photo/video studio.

I have an old unused channel that I posted on years ago with some old videography how-to's but its sat idle for about 2 years, only about 100 follwers.

Should I bring that old channel back to life? or should I register a new one?
The question is basically around what the Youtube algorithm will push harder - an older channel with 10 videos from the past, or a brand new channel with zero followers and little content?

 

[Gecko001]

I have seen channels which have been resurrected and been a success. I cannot see how old videos will hold you back.

 

[Think SEO]

I want to start pushing "How To" videos on Youtube to promote my photo/video studio.

I have an old unused channel that I posted on years ago with some old videography how-to's but its sat idle for about 2 years, only about 100 follwers.

Should I bring that old channel back to life? or should I register a new one?
The question is basically around what the Youtube algorithm will push harder - an older channel with 10 videos from the past, or a brand new channel with zero followers and little content?

I’d probably revive the old channel rather than start from scratch.

YouTube generally cares much more about how individual videos perform than whether the channel is old or new, so an inactive channel with 100 subscribers and some relevant history isn’t really a disadvantage. If the old content is in the same sort of niche, it can actually give you a better starting point.

I’d clean the channel up, update the branding, make sure the old videos still fit the direction you want to go in, then start posting consistently around very specific “how to” searches your ideal customers are already making.

The bigger opportunity is making the videos work alongside your website and Google visibility, so each video targets a real search topic and points people back towards your studio/services.

We do SEO and AI/search optimisation at Think SEO, so if useful I’d be happy to suggest a few YouTube topics that could actually bring local enquiries rather than just views. No pressure at all.