Pay per click marketing

[anselom]

Do you all think that pay per click marketing will help to generate affiliate sales? Personallly, I hardly click on the google text links and hence I doubt that it will generate much sales. Have you earned profit with the help of pay per click marketing? I want to start PPC campaign to promote affiliate products. Please provide some comments. Thanks

 

[SearchEngineOptimisation]

A well managed PPC campaign on Adwords should receive at least a 2% to 4% Click-through rate so depending upon your market and what you are selling it could work.

I manage several campaigns for clients currently and have managed hundreds in the past for clients it is impossible to generalise from one to the next, each one is different.

Make sure you get a professional to set it up for you - it's not worth wasting money or your time setting it up. The most important thing is not how much you pay but your quality score of your ads and keywords.

 

[WirralPrinters]

Do you all think that pay per click marketing will help to generate affiliate sales? Personallly, I hardly click on the google text links and hence I doubt that it will generate much sales. Have you earned profit with the help of pay per click marketing? I want to start PPC campaign to promote affiliate products. Please provide some comments. Thanks

I personally wouldn't spend much on adwords if I was you.

These are better for the larger companies.

Get your site promoted through Google by using good use of your content and header tags, meta data etc.

Sign up to related forums etc for your site/s and get some link backs and so on to build up your page rank.

I have a few affiliate ads on my relevant sites, they basically pay for the hosting fees for each of my other sites but they are directly related and targeted ads not some random ones.

 

[newsvend]

Once upon a time, using PPC to promote affiliate sales offered very large margins. Because of the steady increase in popularity of PPC, cost per click rates have risen across the board.

What this means for affiliate marketers, who are typically receiving small margins on products that are available from multiple sources, is that returns on PPC are often in negative territory.

Of course there are exceptions, most notably:
A] you are very astute and experienced at PPC advertising, understand advanced analytic and testing concepts to enable you to efficiently discover and exploit niches.
B] as well as being PPC-savvy as described above, you are able to spend large amounts of money to roll out on profitable PPC strategies that you have discovered from testing ads and campaigns.

For the majority of online affiliate marketers, the most efficient route is via natural search and social media, the central plank being the creation of relevant, targeted, unique content.

As an example, we write news and articles for have a couple of profitable online dating agency clients who are really effective at propagating the content we write for them - it gets into Google, they use it in email newsletters and it forms part of what they send into and talk about in their Facebook and Twitter accounts.

 

[Baz Watkins]

Don't forget ppc as a website brand reinforcer. Having a matching ppc ad next to the organic listing I believe can help push the organic placement.

There is the possibility for running ppc as a lossmaker, just to enhance brand awareness, and push the organic process.

 

[directmarketingadvice]

Personallly, I hardly click on the google text links and hence I doubt that it will generate much sales.

Yeah, no-one clicks on the ads. That's why Google never make any money.

Steve

 

[WirralPrinters]

Yeah, no-one clicks on the ads. That's why Google never make any money.

Steve

Just checked by Adsense reports...

1.90 GBP today Not a lot but adds up to a nice cash-out at Christmas.

 

[dubOnline]

Its very hard to create a long term business model by promoting affiliate products using PPC.

To start with - its risky. I used to promote an energy company and after a weeks set up and some basic seo I was generating regular sales and made the company quite a large sum.

One day the vendor slashed affiliate payouts from £40 per sale to just £5. On an average day I would make between £80 - £120 for doing absolutely nothing and then after the slash it dropped to just £10-£15. Luckily it was a test site and one that actually generated a real return for my time so I was not dependent on it . If it was my main buisness model it would have been disastrous.

Most companies don't allow brand term bidding so look in to that before you start bidding.

To make a good return you need a good conversion rate - seeing you cant tweak factors to increase conversion on some one else's site there is little room for growth. Bottom line I strongly urge you to stay away from using this technquie.

However it does all depend on the products you want to promote and the relationship you have with them.

Now for the good stuff:

The best way to use PPC for a long term business plan when wanting to promote affiliate based products (and your own for that matter) is to send the traffic to a 'squeeze page' - a simple page designed to just grab their details - name and email, just offer a free report or something that gives great value to your subscribers and something that truly benefits them. When you have created that bond and increased your authority you can then send them to affiliate products and also guarantee a far higher conversion rate.

The important thing to remember here though is only send them to quality products that will help them. Dont just send them to any old thing just because it will make you a few quid. Thats just harsh!

If you do the above you can not only build a solid business model that will be there for years to come - fully maximise your ROI on PPC but also help people on your email list grow.

 

[garyk]

To make a good return you need a good conversion rate - seeing you cant tweak factors to increase conversion on some one else's site there is little room for growth. Bottom line I strongly urge you to stay away from using this technquie.

Very good advice there from dubOnline and thats the problem with direct linking. You dont know how well the landing page converts. I'm playing with facebook advertising and whilst I have been able to make *some* money with a clickbank product I tried it with an affiliate site offering physical goods and whilst the pages and products look good the conversion rate (page to sale) is poor.

Gary

 

[Olly Culverhouse]

Yeah, no-one clicks on the ads. That's why Google never make any money.

Steve

Brilliant! I love it when people say 'well I don't click on them so its a waste of money'. They seem to miss the point about Pay PER CLICK.

 

[dantheman00]

Don't forget ppc as a website brand reinforcer. Having a matching ppc ad next to the organic listing I believe can help push the organic placement.

There is the possibility for running ppc as a lossmaker, just to enhance brand awareness, and push the organic process.

I may be wrong but im pretty sure the ppc has no effect on seo and also running ppc campaigns to enhance brand awareness at a loss is not a good idea as ppc shouldnt really be used in this way.

 

[Simply Bedrooms]

pay per click is the only way some websites generate revenue as they do not come up naturally on the search engines. As long as you generate more revenue by using it, it has to be beneficial.

 

[robertwhite]

ppc i think is a bad idea to increase sell ratio ..

 

[michaelscott]

Thanks for sharing..

 

[marketingquotes]

Hi Anselom,

As mentioned by others, a well managed campaign could be successful - however you would need to pay a professional to manage it so your costs would be their costs and click costs.

It also depends on your product, if you have a high value product, then each sale will easily cover the click costs. If it is a low value product then you will need a very low CPC and a high conversion rate.

If you need some free quotes on getting a camapaign up and running, let us know.

Regards,

Marketing Quotes Support.

 

[newsvend]

Yes, PPC is widely used by firms for brand awareness and public relations. The value of which is sometimes hard to determine though - recall BP spending 7 figures on Google PPC last year to mitigate some of the negative publicity following the Gulf of Mexico disaster.