Wow, a lot of good responses here. Thanks to everyone who has contributed. It's given me a lot to think about, and I can see there are a few misconceptions about AI that I'll need to address in the book.
In the meantime...
Here's an article I wrote and recently posted on LinkedIn, but it's worth reposting it here - and yes, I did use ChatGPT to help me write it, but I went through, edited and corrected it before posting.
What Every Business Leader Should Know About AI (But Probably Doesn’t)
You’ve probably heard a lot about AI by now. It’s in the news. It’s in your inbox, and it’s probably popping up in your team meetings too.
But here’s the truth…
Most business leaders are talking about AI, but very few are actually using it well — and that’s a pity, because AI isn’t just a passing trend. Used the right way, it can save time, boost productivity and help you reach more people with less effort. Let’s break it down — in plain English — so you know exactly what to pay attention to (and what to ignore).
AI Is Not Magic — It’s a Tool
A lot of people think AI is some kind of robot that does everything for you. That’s not how it works.
AI is like a super-clever assistant. It can help you write, edit, plan, and create — but only if you give it clear direction. If you put in weak input, you get weak results. Just like hiring the wrong person for a job, giving AI vague instructions leads to bad outcomes. If you're familiar with javascript, look-up JSON AI prompts, it's based on the type of formatting used there and can give AI very specific instructions. When you learn to ask better questions, and give it the right prompts, AI becomes an incredibly powerful tool. It can’t do everything, though. There are (and always will be) areas that require the human touch.
AI Video: Fast, But Not Always Clever
One of the most exciting uses for AI is video creation.
Today, AI tools can:
• Turn blog posts into videos for posting on YouTube and other social media
• Create animated explainers from your script
• Auto-generate subtitles, cuts, and captions
• Even clone your voice or create avatars.
Yet here's where most businesses go wrong: They create a video just because they can — not because it actually fits a strategy. A poor-quality video, even made fast, still sends the wrong messages, and that can hurt your brand more than help it.
What AI Can Do for Businesses
Used well, AI can:
Save hours of production time
Repurpose old content into something fresh
Help you reach more customers with less cost
Build trust and authority — quickly
With AI video for example: You don’t need a full film crew, you need a clear message, the right tools and someone who understands both. Imagine this: Instead of a 3-week video project, you turn around a polished explainer in 3 days. Not with gimmicks, but with real value. That’s the power of combining strategy + AI.
So What Should You Do?
If you’re a business leader, you don’t need to become an AI expert, but you do need to understand how it can help you grow.
Here’s what I recommend:
1. Start Small – Pick one area of your business to test AI tools. (Video, customer service, email, etc.)
2. Stay Strategic – Don’t just use AI for the sake of using it. Know what it’s for and what it should do.
3. Get Help – Find someone who knows the tools and knows messaging. That’s where the real results happen.
Want Help Figuring It Out?
I offer a free AI Video Health Check where I:
• Review your current content
• Identify where AI could save you time
• Suggest simple ways to improve your messaging using video
It’s quick, no strings attached — and often leads to a big “a-ha” moment.
Just message me and I’ll send the details.
Final Thought: Don't Get Left Behind
AI isn’t going away. The businesses that learn how to use it well will win more attention, build more trust and grow faster — while everyone else is still trying to catch up. This isn’t about chasing trends; it’s about working better. You don’t need to do everything, but you
do need to do something. So start here, start now, and start with clarity over hype.
