Your marketing ideas?

[amuthanjrv]

I am from Lenvica Computer Solutions Ltd. With years of experience specializing in development of HR software, the Lenvica software portfolio include Attendance Software, Payroll Software, developed to solve complex HR software needs of small to large organizations. Now, we are concentrating in marketing. Please let me know your marketing ideas?

 

[SavvySolutions]

Please take a look at my companies website and click through the links to the left: http://savvysolutionsmarketing.com/email.html

We offer a wide range of marketing, so that you always know we are giving your company what will suit it best. I'm happy to discuss this with you further, but could you post the address for your site so I can take a look and offer advice?

Also, how long have you been running? Where are you based and which areas do you service? What are you main marketing targets? (If you know them)

Speak soon

 

[MJ Britton]

You only have to read a handful of the posts on UK Business Forum to realise that many small business owners get drawn into marketing tactics before they’ve properly considered the marketing strategy that underpins their business.

Strategy has connotations of lofty academic ideals or corporate chin wagging over chai lattes, but there is a practical approach small businesses can take too.

No, the strategy I’m talking about is focused on pinpointing and communicating your central point of difference – then using that central difference as a means to determine the right marketing tactics to enhance it.

The quick answer many small business owners jump to as to why a customer should choose them is that their service is better. Guess what…everyone says that!

Of course, your customer would hope that your service is better, but unless you have overwhelmingly, unbelievably, gobsmackingly brilliant service that goes an extra mile or three…’better service’ just ain’t going to cut it as a means to woo hoards of new customers.

Good service is every customers’ expectation. It’s the ticket into the party.

To break free from the me-too businesses in your market, finding a point of difference beyond ‘better service’ means…you guessed it: being different.

Being different attracts attention. It gets people talking. It raises your profile and gets people marketing your business for you.

The winners in any market are the businesses that aim to do things that no-one else in their market is doing or do the same things with a new twist:

• The t-shirt printing company in the West Midlands that focuses on local Black Country humour and has generated loads of buzz (Teet Shirts)

• The petrol station franchise in America that focuses on making your stop at a petrol station more convenient and quicker - even the petrol pumps dispense fuel faster than everyone else

• The fixed price solicitor that flies in the face of industry billing norms

Being different doesn’t just mean doing crazy things to get fleeting attention, of course. Being different is about solving a frustration, resolving a problem or offering a fresh alternative to a worn-out approach the market has settled into. Ultimately, it has to be of benefit to the customer.

Don’t fear that you’ve got to be a complete revolutionary in your market either. Asking your existing customers about what they value about you or what frustrates them about your market may well unearth something you’re already doing but aren’t singing about. Maybe you’re a kitchen fitter and customers really value the way you tidy up after yourself, for example.

Once you’ve uncovered what this central, simple-to-understand difference is it’s then about communicating it consistently. That stubborn fixation on this message enables you to then enhance it further. That’s the approach that got the American petrol station thinking about faster fuel pumps.

Hope this provides you with some food for thought.