Would linking to Amazon listing via external website help search ranking?

[FrayB]

Quick question

If a niche brand was to have a website without a checkout but instead a link to an Amazon listing to buy, as customers are only likely to click on the Amazon link away from the website if they are definitely going to buy, would this therefore improve the conversion rate of the Amazon listing therefore improving the search ranking on Amazon? or do Amazon take into account links coming from external sites? does anybody know?

It seems like it could be very good method to get a better search ranking on Amazon granted you can get the webiste to rank high on google

 

[Mr D]

I remember a couple of years back an ex-amazon employee pointing out the way to increase search results on amazon was sales.
If your method increases sales then it will help. If it doesn't increase sales....

 

[fisicx]

No it won't help your Amazon ranking. Like @Mr D said, if you want better ranking, sell more stuff.

 

[AlanJ1]

No it won't help your Amazon ranking. Like @Mr D said, if you want better ranking, sell more stuff.

It's rare I ever read one of your posts and disagree but I am going too in this case.
Yes sales are the key factor in increasing an Amazon ranking but external traffic 100% has an effect.
There are a minimum of 10 different factors that can effect an Amazon listing (that I know of anyways).

 

[fisicx]

Yes sales are the key factor in increasing an Amazon ranking but external traffic 100% has an effect.

But there needs to be a lot of it to make a difference. 1000 hits per day and Amazon might take notice. 10 per day and it's not even going to show on the radar. The OP sells niche products to a select customer base so I'd put money on traffic being at the lower end.

 

[Iain_Henderson]

If those 10 hits resulted in 10 sales then Amazon do notice!

There are numerous strategies you can read about concerning getting an ASIN further up the search rankings. I've read a great many of them, tried a good few, and all I can say is try everything.

What's most frustrating is the strategies that worked, for me, a few years ago no longer work so you have to keep finding, and trying, new ones.

 

[Mr D]

If those 10 hits resulted in 10 sales then Amazon do notice!

There are numerous strategies you can read about concerning getting an ASIN further up the search rankings. I've read a great many of them, tried a good few, and all I can say is try everything.

What's most frustrating is the strategies that worked, for me, a few years ago no longer work so you have to keep finding, and trying, new ones.

If someone can get 10 hits and 10 sales from them they are doing very well indeed.

 

[FrayB]

No it won't help your Amazon ranking. Like @Mr D said, if you want better ranking, sell more stuff.

This is not something which im doing myself or planning to, Im studying a competitor and they have a website which does this and their products are dominating the search in Amazon so im just researching to better understand why, they also have constant sales on their products (reduced from an expensive and fake original price) and offer free postage so I wonder how much difference they make. They aren't selling a great product and don't have very good photo's so it does make me wonder

 

[fisicx]

It’s almost certainly because of the volume of sales. They may also be using Amazon FBA and a bunch of other Amazon tools. If you sold exclusively on Amazon and used their fulfilment services that you may discover Amazon starts to like you more.

 

[Deniz Olmez]

No it won't help your Amazon ranking however you might find a lot of backlinks of top selling products. They have been back-linked by amazon affiliates because they are already in top. I hope it makes sense.

 

[Andy777]

As long as external traffic delivers sales, it WILL boost your sales velocity on Amazon AND improve your rankings. But there need to be sales - traffic alone won't make any difference.

Basically - it's sales velocity Amazon cares about and if you can improve it using external traffic will help rankings.

You do have to make a decision on what's more important for you - that Amazon sale OR capturing the customer and making the sale directly on your website. While the conversion rate on your website will be lower (usually), the long-term value of the customer often is higher. That may not be the case if you sell one-off items BUT def. will be true in niches where repeat business makes a large portion of your income.