words that make you shudder.

Mark T Jones

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Nov 4, 2015
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Following on from the entrepreneur thread, what innocuous words have become abused to the extent that they make you shudder?

For me, ‘opportunity ‘ tops the list. Every time I hear it I fully expect to be offered some kind of scam or, at best a shabby MLM scheme

Then ‘disruptive’

And, of course ‘reach out’
 
'Growth hacking' is an instant tune-out for me. I assume it's going to be a blog post that follows the age-old format:
  1. Promise of more sales, more conversions - hell, more of everything you ever wanted
  2. But first, a personal anecdote
  3. Don't forget, we're giving you lots of great benefits soon, just keep reading!
  4. Talk about when I achieved hard-to-believe success without saying how
  5. Testimonials for some reaso... oh never mind it's one of these
  6. Find out how at my seminar, book your seat today for just £599
 
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The tiny little word 'so', when unnecessarily used to start a sentence, tells me I'm dealing with a Wally.
Equally, over or inappropriate use of 'myself'. Example, "would you like to attend a quick meeting with myself".
No, I bloody well would not.
 
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So, these are by now old and hoary - my, don't our paradigms shift quickly as we scoot up the on-ramp to the information super-highway! - but if only for nostalgia's sake :

. awesome

. passionate

. self-referential "excited"

I'll second "disruptive", "reach out", and "So..." (of course), if only for emphasis because they are so unnecessarily irritating.
 
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So, these are by now old and hoary - my, don't our paradigms shift quickly as we scoot up the on-ramp to the information super-highway! - but if only for nostalgia's sake :

. awesome

. passionate

. self-referential "excited"

I'll second "disruptive", "reach out", and "So..." (of course), if only for emphasis because they are so unnecessarily irritating.

Oh God yes - we are passionate about customer service:eek::eek:
 
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Use of the word unbelievable and its synonyms, such as incredible, astonishing, extraordinary when describing something that is quite believable.
 
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Paradigm, esp. if it's a paradigm shift! That's a rule change in English.

Algorithm - it's just a routine!

At the end of the day. What day? Today? Tomorrow? When?

Not fit for purpose. Try saying 'useless' instead!

On-going. That's the little English word 'still'.

Stake-holders. Name these poor people! Customers? Employees? Investors? Who?

Touch base. That'll be to talk.

Bandwidth - unless you are talking about audio or electromagnetic radiation, shut up!

Real time - same again - it's a technical term, meaning zero latency.

Cross pollinating - are you a bee, or is that your new euphemism for exchanging body-fluids?

Re-imagine and re-invent. That'll be 'remember' and 'copy'.

When people use that kind of drivel, I make them rephrase their words in English. When it comes to pretentious business-talk, I can get quite blunt and abrasive!
 
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"Quite unique". Along with "very unique", "somewhat unique" and even "a bit unique".

It either is or it isn't. It's like being pregnant. There's no half measures.

"For Free".

It's either Free, or it's for no charge/at no cost. It's not "for free".
 
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