I think It means finding the right backlink opportunities and writing an email that would make these people link to your article. what are you suggest? is there any blogger outreach agency like fatjoe or the thehoth is working?
Building high quality links are very important. Some benefits of link building are:
1. Referral traffic
2. Relationship building
3. Improves site authority
4. Helps to rank higher
Outreach link building is all about building a relationship with other sites in order to acquire a backlink from them to your site. It gives good exposure to your content as well as you can ask for a link back to your site. You can acquire links from existing content or through guest posts.
IT's not actually change or exchange of the backlinks, more like outreach in order for them to place backlinks on you and tha's it really. Nothing new here. Most of the time they will do it for money really. Be prepared that ther will be no free lunch at all.