Wedding Fayres

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PopArtCakes

Hello All,

I am new to the forum and wanted to pick your brains if possible!

A friend and I have recently started a company making cake pops. We have had some success selling at craft and christmas markets and via our website, but really want to get into the wedding/event market.

The pops can be themed to wedding colours etc and used as place settings/favours or instead of a cake.

Does anyone have any ideas on how to break into this market, how to pick good fayres to attend, what is a reasonable amount for a stand at a wedding fayre etc?

The last 6 months has been a steep learning curve for us in terms of market, we have attended some truely awful christmas fayres and have found that cost does not always link to success. If possible we would like to avoid making all those mistakes with the wedding fayres!

Thanks in advance for your help!

Jo

Pop Art Cakes :)
 
Most wedding fayres are usually around the same price but can vary between the companies running them. The best thing to do is contact the different organisers and ask about their previous wedding fayres and the number of brides and visitors that have turned up. It depends on the types of brides that they attract whether they are the same market as who you target at. Also ask about the stand size that’s on offer as this can also have an effect on the price.
 
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Blood Lust

Free Member
Sep 7, 2011
981
139
Hello All,

I am new to the forum and wanted to pick your brains if possible!

A friend and I have recently started a company making cake pops. We have had some success selling at craft and christmas markets and via our website, but really want to get into the wedding/event market.

The pops can be themed to wedding colours etc and used as place settings/favours or instead of a cake.

Does anyone have any ideas on how to break into this market, how to pick good fayres to attend, what is a reasonable amount for a stand at a wedding fayre etc?

The last 6 months has been a steep learning curve for us in terms of market, we have attended some truely awful christmas fayres and have found that cost does not always link to success. If possible we would like to avoid making all those mistakes with the wedding fayres!

Thanks in advance for your help!

Jo

Pop Art Cakes :)

Find out which hotels in your area target wedding parties. One way to do that is to call posing as a customer asking for wedding package brochures.

Once you know who does what approach them and see if they will allow you to push your service in return for a percentage of the revenue.
 
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PopArtCakes

hi, can you pm me a price for 150 cake pops for a wedding in november, 5 flavours.

suggestion for marketing get your details to local venues that hold ceremonies etc

Thanks for your message.

Just before i do the quote, what flavours were you hoping for and what sort of decoration? more complicated character style pops are a lot more time consuming than colour themed "pretty" pops.

Where abouts are you based?
 
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P

PopArtCakes

What are cake pops?

In short, basically they are cakes on a stick... The idea has come over from the US (shocker!)

The vast majority of cake pops are made with pre made frosting mixed with the cake to make it dense enough to stay on the stick and are then covered in candy coating... if you have never tasted candy coating - dont! It's very easy to work with but tastes awful. We have changed the basic idea to suit the UK market, we only use good quality belgian chocolate which is a lot trickier to work with but there is a pay off in the taste!

The pops can be themed for any event, from the cake centre to the external design and used as favours, instead of a cake, or as gifts in bouquets... i cant link on here but if you google pop art cakes you should find our website which will hopefully help explain!

The problem is that as each is hand rolled and decorated they are very time consuming so the unit cost has to reflect this, hence why they are suited to the bespoke event market.

I hope that all clears it up!

J x
 
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P

PopArtCakes

They're not using Hershey are they by any chance....... tastes like vomit!

If possible it tastes even worse than that... if you are passing a hobby craft they sell it in there... it comes in a whole range of rainbow colours AND is flavoured to match. When you melt it the smell is like a toxic cloud! There is a reason this stuff can be melted and re melted and re melted!!
 
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ThePublisher

Free Member
Mar 4, 2007
948
210
If possible it tastes even worse than that... if you are passing a hobby craft they sell it in there... it comes in a whole range of rainbow colours AND is flavoured to match. When you melt it the smell is like a toxic cloud! There is a reason this stuff can be melted and re melted and re melted!!

Yuck! Doesn't sound fit for human consumption!
 
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