Climbing the search engines for your keywords is really about finding out what your high ranking competitors are doing - and do it one better.
Things that play a big part are:
- Number of pages on your site
- Content related to your keywords
- Links out to related websites
- Tons of links in from very releated websites
- Create a simple sitemap, make sure Google can visit all your pages easily
- How reguarly updated your site is
There are lots more but a starting point is who is linking to your top ranking competitiors - it's these people that are helping them stay above you. You can start requesting links from these websites first.
Remember, patience is a virtue when it comes to SEO but some simple techniques can gain you some instant results.
Why not sign up for my free search engine optimisation newsletter at
http://www.c2webdesign.co.uk for lots more help and advice.
Dean
C2 Web Design
http://www.c2webdesign.co.uk
Web Design | Online Marketing | Search Engine Optimisation