Purchasing mailing lists and visitors is not the way to effectively market a website.
You need to:
- Ensure your site is, and continously, optimised for search engines (although when first starting this can take some time)
- Send out press releases to targetted publications and websites
- Maybe offer a competition and post on various competition sites to drive visitors, help with brand recognition and by offering the competition on the basis of a questionnaire you can find this will be an invaluable marketing research tool to enhance and build on your website.
- Gain links from themed and related websites
- Offer a newsletter. Capture visitors email addresses with a double opt in newsletter and this way you can begin to build your own mailing list - a targeted and free mailing list. You can also email to your mailing list with new offers - incentivising and encouraging return visitors and customers.
- Consider targeted Google Adwords for possible immediate visitors
- Offer an area on the site for visitors to recommend your site to others. A simple tell a friend script will work wonders - and if you run this thorugh a database you will be able to report on the results.
Most importantly monitor and track your visitors and marketing. Without this you will not know which of your methods have been successful.
Hope this helps,
Dean
C2 Web Design
http://www.c2webdesign.co.uk
Web Design | Online Marketing | Search Engine Optimisation
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