Demand I honestly cannot answer, I have a lot of domestic custom and have gained the interest of several larger companies. I have been involved with building for 25yrs and have seen products come and go, in my opinion it is the best product that I have ever used. It's not just the rendering it has so many other uses, including architectural repairs etc.
If you back a few years when K-rend, weber's, monocouche etc come on the market most people said it wouldn't work but it's everywhere now.
I have been put forward for some large contracts which would probably be to big for myself if they come off. One of them is a large water treatment works in a conservation area, who require a stone finish without the expense of natural stone, so it has many uses.
It is a different method of application and colouring in comparison to pattern imprinted concrete. It is not difficult to learn and you don't have to be a plasterer.
I offer a company guarantee but should the need arise a masterbond warranty or similar will guarantee the work.
I shall try and copy the thermal values into another post