- Original Poster
- #1
Absolutely fantastic.
so so true.
I have just had a similar experience with a client paying £2,500 a month for seo.
paid to make the website pretty.
so so true.
I have just had a similar experience with a client paying £2,500 a month for seo.
paid to make the website pretty.
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Another problem with business websites are the ones made by SEOs that are so full of punts to squeeze an extra click out of the SERPs that they make their sites look like they've just crawled out the gutter.
In my experience, people who pay attention to search engines can do well, but those who pay attention to people do better.
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any1 can do an assesment and tell me what is at the right place and what is not?
is there a service like that out there?
i just dont have the sources to pay for a proper full SEO, gotta DIY it as much as i can:redface:
is there a service like that out there?
i just dont have the sources to pay for a proper full SEO, gotta DIY it as much as i can:redface:
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For your site:
- research keywords
- decide what terms to target as primary, secondary, tertiary
- change/add pages based on keyword research
- build links, produce content, get involved in relevant blogs + forums
This is a good article:
http://www.seomoz.org/article/beginners-1-page
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C
Colin Parker
Brilliant video which says it all.
The problem for businesses who want to implement the points that the robotic lady makes are:
1. YOU need to be an expert in SEO, PPC, website design and conversion, analytics etc.
or 2. you need to find a company that is expert in ALL of these areas.
It never ceases to amaze me how many businesses (including big businesses) have their site designed and maintained by one company, their SEO done by another, their PPC by yet another, with every company having their own agenda and no one looking at the overall analytics and implementing a consistent website conversion strategy.
I reckon you could do a great video on how ridculous that 'strategy' is.
Colin Parker
The problem for businesses who want to implement the points that the robotic lady makes are:
1. YOU need to be an expert in SEO, PPC, website design and conversion, analytics etc.
or 2. you need to find a company that is expert in ALL of these areas.
It never ceases to amaze me how many businesses (including big businesses) have their site designed and maintained by one company, their SEO done by another, their PPC by yet another, with every company having their own agenda and no one looking at the overall analytics and implementing a consistent website conversion strategy.
I reckon you could do a great video on how ridculous that 'strategy' is.
Colin Parker
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A
AMSEO
It's an OK video, at best. Talks about the same "basic" stuff that everybody and their dog can find out and do themselves (H1, Img ALTs etc).
The thing that COMPLETELY put me off is his own site, http://www.topskips.com/ that looks completely spammy:
-------------------------------------------------------------
SKIP HIRE CATEGORIES
skip hire bristol skip hire leeds skip hire sheffield skip hire liverpool skip hire nottingham skip hire kent skip hire reading skip hire london skip hire glasgow skip hire leicester skip hire sussex skip hire coventry
-----------------------------------------------------------
I wonder what his site is about? How can anybody seriously rate this guy for SEO lol! Go and follow Will Critchlow or Dan Kennedy or someone for REAL SEO knowledge and not weak, unuser-friendly techniques like this dross. This stuff really gives SEO a bad name
Alex
The thing that COMPLETELY put me off is his own site, http://www.topskips.com/ that looks completely spammy:
-------------------------------------------------------------
SKIP HIRE CATEGORIES
- Domestic Skip Hire
- Trade Skip Hire
- Skip Sizes
- Skip Hire Prices
- Skip Hire Permits
- Skip Hire Blog
- Skip Hire Videos
- Skip Hire Gift Vouchers
skip hire bristol skip hire leeds skip hire sheffield skip hire liverpool skip hire nottingham skip hire kent skip hire reading skip hire london skip hire glasgow skip hire leicester skip hire sussex skip hire coventry
-----------------------------------------------------------
I wonder what his site is about? How can anybody seriously rate this guy for SEO lol! Go and follow Will Critchlow or Dan Kennedy or someone for REAL SEO knowledge and not weak, unuser-friendly techniques like this dross. This stuff really gives SEO a bad name
Alex
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I wonder what his site is about? How can anybody seriously rate this guy for SEO lol! Go and follow Will Critchlow or Dan Kennedy or someone for REAL SEO knowledge and not weak, unuser-friendly techniques like this dross. This stuff really gives SEO a bad name
Alex
Careful mate - Mark's my business partner....
And the internet marketing & SEO community rate him... So a little bit daft of you to ignorantly make a statement like that...
And... before you start driveling crap, why don't you check some rankings? Why don't you check many thousands of #1 rankings on keywords with traffic?
The CRO stats are pretty sweet too.... which disproves your "un-user friendly" statement....
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I wonder what his site is about? How can anybody seriously rate this guy for SEO lol! Go and follow Will Critchlow or Dan Kennedy or someone for REAL SEO knowledge and not weak, unuser-friendly techniques like this dross. This stuff really gives SEO a bad name
Alex
With respect...
The Dan Kennedy of Ultimate Marketing Plan fame that most of us know is a great marketer, but sweet fa to do with SEO. Do you know another one?
And Marks "stats" are measured in £millions. Which in the end is the metric that matters.
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A
AMSEO
Vince,
1. I have no affiliation with yourself or Mark, and so I do not particularly care if he is your business partner or brother.
2. "Drivelling crap"? I'll let other SEOs decide for themselves if they think those techniques are genuinely smart. Whatever your opinion, of my opinion, is irrelevant. My personal opinion of that "SEO" style is as bad as the guys who span text keywords. I know he's a skip hire company, I don't want to hear it 100 times per page. Do you seriously see this on major brand websites? Name ONE major SEO who actually still does that.
3. 1000's of rankings? On the Yahoo! algorithm?
4. How is Mark highly-rated? The level of SEO of a site that appears to be the 'talisman' of his portfolio is horrendous, again, in my personal opinion.
To elaborate...
<META NAME="robots" CONTENT="ALL">
So, Mark and yourself do not set robots.txt permissions on your privacy
policy, terms and all the other stuff you don't really want indexed? Basic stuff.
User-agent: *
Disallow:
Clearly not.
5. Personally, judging from that website alone, I don't believe that whoever
built it is anywhere near an expert in user-friendly, semantic design.
All of the above are basic points and justification of why I'm just not
interested at all in what this guy has to say about SEO. I can go on
forever, there's just so much wrong, in my view, with that website.
Regards,
Alex
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Alex you really do look the fool...
Point 3) no - thousands, and I mean thousands, of rankings on google.co.uk for keywords with traffic. 10's of thousands on yahoo... seriously... the number of proxies we need just to do rank checking is ridiculous...
Point 4) Mark spoke at The System seminar in London just a few weeks ago. disregarding other speaking engagements, The System is an internet marketing seminar for internet marketers, run by Ken McCarthy, the guy crediting with holding the first ever internet marketing seminar ever. Therefore its fair to conclude that Mark is rated by people that matter. I rate Mark... I am rated... enough said.
And yes - we want every single page of every single website to be indexed. You are regurgitating crap which has been whispered in your ear by your boss at Urban Element.
Point 5) Nobodies opinion matters. Nobodies! Not mine, not yours! Its the conversion rate (there's a term I bet you hadn't heard before) that dictates how well a website interacts with a visitor. Again, watch the original video.
Alex,
Your focus seems to be tunnel vision on on-page SEO and user experience.
The on-page seo apparently works considering the rankings, and the user experience is proven not by opinion, but by conversion rates.
Working for an SEO firm does not make you an SEO Specialist... it makes you an SEO Monkey "Do these tasks, repeat, repeat, repeat, repeat, repeat" - and your arguments back that up.
Don't make ignorant statements - it just makes you look the fool...
Feel free to keep digging - or you can withdraw... you can't win this one either way.
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Better still don't follow anyone.
Earl
"Do not follow where the path may lead. Go, instead, where there is no path and leave a trail." Emerson, Ralph Waldo
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A
AMSEO
Vince,
With all due respect, I never attacked your company or job - so the immaturity shown by yourself is a shame. In regards my job, I am part of an SEO team who has full license to run the department as we feel necessary. Our marketing director is excellent in this way. I attend meetings, I help companies strategise in their online marketing efforts and then I implement the work needed and run the campaign as is an SEO's task. So firstly, don't you dare try and attack my job role or position as this is a debate on SEO techniques and nothing more. Did you really imply that I don't know what a conversion is?! Are you really on that level of intellect? I'm after a logical arguement, not child's play. Grow up.
What am I trying to win? You made this the competition. I appreciate that Mark may well be respected, but coming at me with "The System" seminar that I've never heard of - and has just another "American Dream" landing page?! - still doesn't mark him out as anything or anyone I should respect as a formality. Perhaps if it had have been an event of credit to SEO then maybe I would give a damn.
From: Ken McCarthy
Wednesday, 2:52 p.m. Dear fellow entrepreneur,
What would it take to make you feel successful online?
How about using the Internet to grow your sales from $2,000 to over $32,000 per month in just six months? Would bringing in $15,978.24 in a single day online do it for you? How about turbo-charging your web site's sales from just 2 to over 300 sales per month in just a few weeks with a few simple changes?
Please. Bring on the next anybody sprouting this same old rubbish.
You're respected? Perhaps to some, but I've never heard of you in my life and I've been active in SEO for a long time, despite my youth. Perhaps you are, but to me you're just any next guy claiming 10000's of top rankings. PM me ten of those top ranked websites of note and maybe I will be impressed. Highlighting a spammy skip hire website is no way to impress me.
Everyone is entitled to their opinion. I happen to not like Mark's SEO techniques. I think they're spammy and I think they're an eyesore to a user. If they sell, great. Don't try to sell me to an overstated success story of someone that isn't even you!
Vince, it's a real shame you actually had to attack my job role. I'm embarassed for you.
Regards,
Alex
P.S - The majority of Dan Kennedy's works apply directly to SEO if used creatively. Marketing is marketing, search engine or not. This is the reasoning for citing him.
With all due respect, I never attacked your company or job - so the immaturity shown by yourself is a shame. In regards my job, I am part of an SEO team who has full license to run the department as we feel necessary. Our marketing director is excellent in this way. I attend meetings, I help companies strategise in their online marketing efforts and then I implement the work needed and run the campaign as is an SEO's task. So firstly, don't you dare try and attack my job role or position as this is a debate on SEO techniques and nothing more. Did you really imply that I don't know what a conversion is?! Are you really on that level of intellect? I'm after a logical arguement, not child's play. Grow up.
What am I trying to win? You made this the competition. I appreciate that Mark may well be respected, but coming at me with "The System" seminar that I've never heard of - and has just another "American Dream" landing page?! - still doesn't mark him out as anything or anyone I should respect as a formality. Perhaps if it had have been an event of credit to SEO then maybe I would give a damn.
From: Ken McCarthy
Wednesday, 2:52 p.m. Dear fellow entrepreneur,
What would it take to make you feel successful online?
How about using the Internet to grow your sales from $2,000 to over $32,000 per month in just six months? Would bringing in $15,978.24 in a single day online do it for you? How about turbo-charging your web site's sales from just 2 to over 300 sales per month in just a few weeks with a few simple changes?
Please. Bring on the next anybody sprouting this same old rubbish.
You're respected? Perhaps to some, but I've never heard of you in my life and I've been active in SEO for a long time, despite my youth. Perhaps you are, but to me you're just any next guy claiming 10000's of top rankings. PM me ten of those top ranked websites of note and maybe I will be impressed. Highlighting a spammy skip hire website is no way to impress me.
Everyone is entitled to their opinion. I happen to not like Mark's SEO techniques. I think they're spammy and I think they're an eyesore to a user. If they sell, great. Don't try to sell me to an overstated success story of someone that isn't even you!
Vince, it's a real shame you actually had to attack my job role. I'm embarassed for you.
Regards,
Alex
P.S - The majority of Dan Kennedy's works apply directly to SEO if used creatively. Marketing is marketing, search engine or not. This is the reasoning for citing him.
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Alex,
I've been involved with much of the off-page SEO for topskips.com over the past 18 months - Also, I stand up for mates and partners. You made frankly ridiculous statements of opinion, where opinion doesn't matter. The proof is on the sales board in my office, and more visibly, the rankings.
You obviously don't know what conversions are if you are saying and continuing to assert that http://topskips.com isn't user friendly. Your opinion doesn't matter, mine doesn't matter, its all in the stats. We've CRO'ed the heck out of that site, and it works.
I CAN criticize you based on your job/role.
Your boss worked for AEI Security for 11 months heading up SEO - AEI Security has fewer than 250 backlinks reported by yahoo. That was a reasonably lazy 11 months I would say. I don't have a bad word to say against Chris because I've never had any contact with the guy, but a tiny bit of research doesn't bode well for him. And remember, this is your boss...
Your first post on UKBF http://www.ukbusinessforums.co.uk/forums/showthread.php?t=116443
"I am a 22 year old start-up company"
"My expertise are in graphic design"
"I have been trading for just over two weeks now"
But since that post you got a job with Urban? So your start up obviously didn't go so well.
And you've only been working at Urban for 2 months...
I continue...
You haven't heard of "The System" or "Ken McCarthy"... That speaks volumes about where you are (or aren't) at. I said I'm rated, not that I'm known. I'm known to the people that matter, and for the rest I buckle down building businesses. That said, if you'd been active in SEO/Internet Marketing for as long as you say you have, you would know of me.
You really can't turn around and try the moral high ground thing, You did directly (unknowingly) negatively remark on my personal expertise. And you did so completely ignorantly. I'm putting you in your place, nothing more. Its like when you teach a puppy not to **** on the carpet, you rub their nose in it until they learn. I'm doing you a favour (believe it or not)
You say you've been active in SEO for a long time, but you've only had a job in SEO for 2 months, and a "startup" two weeks prior to that. If you'd been active in SEO a long time, you would have built up your own assets and you wouldn't need a job or a bogus job title.
I keep on nailing...
You say you rate Dan Kennedy...
http://www.youtube.com/watch?v=Ba7OTqsG9KE
"Dan Kennedy, the grandmaster of information marketing, shares his insights into the challenges and rewards of the business of selling information with attendees at the System Seminar." yup - that's Ken McCarthy introducing Dan...
Any other big names you care to mention? Do you think maybe they've had something to do with Ken at some point? Frank, Ed, Perry, Drayton, Andy, Dan, Yanik, Mike, Brad, Dave, Gary, Jay, Tim... I could continue... They've all done products with Ken, or spoken at The System...
So, let me summarize... Dan spoke at the system... Mark spoke at the system... Vince spoke at the system... Alex doesn't know who Ken is, slates Mark, and is embarrassed for Vince...
right...
Typical big ego SEO. If you "don't like marks SEO techniques" you clearly don't know squat.
When you earn the stripes, lets talk more. Until then, I don't rate you and I can't be bothered engaging in further bordom.
I've been involved with much of the off-page SEO for topskips.com over the past 18 months - Also, I stand up for mates and partners. You made frankly ridiculous statements of opinion, where opinion doesn't matter. The proof is on the sales board in my office, and more visibly, the rankings.
You obviously don't know what conversions are if you are saying and continuing to assert that http://topskips.com isn't user friendly. Your opinion doesn't matter, mine doesn't matter, its all in the stats. We've CRO'ed the heck out of that site, and it works.
I CAN criticize you based on your job/role.
Your boss worked for AEI Security for 11 months heading up SEO - AEI Security has fewer than 250 backlinks reported by yahoo. That was a reasonably lazy 11 months I would say. I don't have a bad word to say against Chris because I've never had any contact with the guy, but a tiny bit of research doesn't bode well for him. And remember, this is your boss...
Your first post on UKBF http://www.ukbusinessforums.co.uk/forums/showthread.php?t=116443
"I am a 22 year old start-up company"
"My expertise are in graphic design"
"I have been trading for just over two weeks now"
But since that post you got a job with Urban? So your start up obviously didn't go so well.
And you've only been working at Urban for 2 months...
I continue...
You haven't heard of "The System" or "Ken McCarthy"... That speaks volumes about where you are (or aren't) at. I said I'm rated, not that I'm known. I'm known to the people that matter, and for the rest I buckle down building businesses. That said, if you'd been active in SEO/Internet Marketing for as long as you say you have, you would know of me.
You really can't turn around and try the moral high ground thing, You did directly (unknowingly) negatively remark on my personal expertise. And you did so completely ignorantly. I'm putting you in your place, nothing more. Its like when you teach a puppy not to **** on the carpet, you rub their nose in it until they learn. I'm doing you a favour (believe it or not)
You say you've been active in SEO for a long time, but you've only had a job in SEO for 2 months, and a "startup" two weeks prior to that. If you'd been active in SEO a long time, you would have built up your own assets and you wouldn't need a job or a bogus job title.
I keep on nailing...
You say you rate Dan Kennedy...
http://www.youtube.com/watch?v=Ba7OTqsG9KE
"Dan Kennedy, the grandmaster of information marketing, shares his insights into the challenges and rewards of the business of selling information with attendees at the System Seminar." yup - that's Ken McCarthy introducing Dan...
Any other big names you care to mention? Do you think maybe they've had something to do with Ken at some point? Frank, Ed, Perry, Drayton, Andy, Dan, Yanik, Mike, Brad, Dave, Gary, Jay, Tim... I could continue... They've all done products with Ken, or spoken at The System...
So, let me summarize... Dan spoke at the system... Mark spoke at the system... Vince spoke at the system... Alex doesn't know who Ken is, slates Mark, and is embarrassed for Vince...
right...
Typical big ego SEO. If you "don't like marks SEO techniques" you clearly don't know squat.
When you earn the stripes, lets talk more. Until then, I don't rate you and I can't be bothered engaging in further bordom.
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G
GNU
Again, this example of great SEO Manship is it... in your prof opinion?
http://www.topskips.com/skip-hire-blog/
You can get better stuff than that written for $3 per hour in the Philippines ROFL
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G
GNU
If that is all you can be arsed to do with the 10% I have a pretty good idea of the techniques youll be using for the other 90%.
What are you going on about blog platform for... is that relevant? I was on about ludicrous spammy content suffed full of spammy links... the "on site optimisation".
Its a joke.
Im Sure you can do better, but if that was one of mine Id keep quiet about it TBH. Its an embarrasement.
My cookie cutters are better than that.
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A
AMSEO
Vince,
The sales proof is a non-entity when it's just words. Using sales figures that haven't been verified accounts for nothing.
Trust me, that website is not user-friendly. In fact that leads on to my next point; I am 22 yes. I was a start-up who did just fine thank you. In fact I paid my way through University with my efforts. By the way another point you brought up - I studied Graphic Design in University, my final year thesis on "User-interfaces for smart application" - the study of usability, the mechanics of why people look at things the way they do, and the intuitiveness of an interface.
Now, leading back to the first point, my SEO job of two months. I graduated in June - meaning in just two months I was able to secure a job in a good SEO role, despite the economic climate. I studied Graphic Design at Uni, so where the hell did they get the idea that I did SEO? Perhaps my C.V. and three years as a profitable soletrader suggested I was pretty good at it? Perhaps. The reason for the job? I'm smart enough to know I need to learn from others smarter than me (in all areas of business), in a working environment. I'm also double-smart in the fact that I can take advantage of training opportunities through the company, as well as a pension scheme.
My "Boss" is actually my collegue. He has been there longer than me, so superior yes, but direct manager, no. Chris has a long list of SEO contacts, Critchlow brothers included. We are SEO's, we talk numbers and metrics. You are an online marketer, you talk dreams and one-time-offers. Now, if you'd be so receptive as to listen to what I have to say, I am telling you that in my opinion that website is horse shi*t. Checking backlinks on Yahoo to summarise a website... Really?
This seminar you keep hawking on about. I simply do not care. I've seen so much of that same regurgitated trash in ebooks, blogs, seminars and dreams. It's all the same, and your incredibly loose affiliation to Dan Kennedy is just that.
Morale high-ground? Do I really assert myself that well? I appreciate that you "want to put me in my place", I am after all challenging your theory on good SEO.
Back to the original topic, however, the website is still a piss poor example of search engine optimisation using throwback techniques. Whatever you might say, won't change that fact. Shall we keep on-topic, or do you want to find out about my parents and siblings too?
Regards,
Alex
The sales proof is a non-entity when it's just words. Using sales figures that haven't been verified accounts for nothing.
Trust me, that website is not user-friendly. In fact that leads on to my next point; I am 22 yes. I was a start-up who did just fine thank you. In fact I paid my way through University with my efforts. By the way another point you brought up - I studied Graphic Design in University, my final year thesis on "User-interfaces for smart application" - the study of usability, the mechanics of why people look at things the way they do, and the intuitiveness of an interface.
Now, leading back to the first point, my SEO job of two months. I graduated in June - meaning in just two months I was able to secure a job in a good SEO role, despite the economic climate. I studied Graphic Design at Uni, so where the hell did they get the idea that I did SEO? Perhaps my C.V. and three years as a profitable soletrader suggested I was pretty good at it? Perhaps. The reason for the job? I'm smart enough to know I need to learn from others smarter than me (in all areas of business), in a working environment. I'm also double-smart in the fact that I can take advantage of training opportunities through the company, as well as a pension scheme.
My "Boss" is actually my collegue. He has been there longer than me, so superior yes, but direct manager, no. Chris has a long list of SEO contacts, Critchlow brothers included. We are SEO's, we talk numbers and metrics. You are an online marketer, you talk dreams and one-time-offers. Now, if you'd be so receptive as to listen to what I have to say, I am telling you that in my opinion that website is horse shi*t. Checking backlinks on Yahoo to summarise a website... Really?
This seminar you keep hawking on about. I simply do not care. I've seen so much of that same regurgitated trash in ebooks, blogs, seminars and dreams. It's all the same, and your incredibly loose affiliation to Dan Kennedy is just that.
Morale high-ground? Do I really assert myself that well? I appreciate that you "want to put me in my place", I am after all challenging your theory on good SEO.
Back to the original topic, however, the website is still a piss poor example of search engine optimisation using throwback techniques. Whatever you might say, won't change that fact. Shall we keep on-topic, or do you want to find out about my parents and siblings too?
Regards,
Alex
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I don't need to trust you, I would be stupid to trust you, sh-t, I would be stupid to trust me. That's my point - The testing is the only thing that matters, opinions don't!
I would SEO the be-jesus out of either of you combined, be it in words or actions. I may be a jack of all trades, I am still a master of some. SEO is my shiz, and I know my shiz...
Refer to point above - your opinion, even my opinion, doesn't matter. And when it comes to SEO, since 90% of SEO is off-page, you do need to check back links and rankings before making judgements regarding SEO.
Whatever you might say, whatever irrelevant opinion you come up with, the fact is... the site ranks highly (#1&2 for a lot of keyphrases), pulls in huge traffic, converts traffic highly. Your ignorant assertions suggest otherwise which makes them blatantly wrong. You aren't arguing against me, you are arguing against fact.
Now - I'm not claiming perfection, and yup, with such a big site and series of companies you are always going to find little things to criticise - but the point is... if it works it works... aka 1=1, true=true, dog=dog, fact=fact
Also - and this is critical for so many people - Imperfect action is better than perfect inaction.
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i run a fashion website and we are very keen on style and usability
so we very much appreciate `nice` design
i just had a go on `skip hire` on google and topskips comes up top ranking on every regional skip hire search i tried.
also i had a go at the site and i agree it's pretty bloody ugly and looks very old fashioned
BUT
i found everything i needed to know really fast and found it VERY easy to use
(note: i have ordered many skips in my time and i know what a skip hirer needs)
it made me feel that topskips didnt give a fig about design and new everything about skips, which is just what i'd expect from a top skip company.
i think skips and skip hirers might be outside of many designers mind sets and thats cool,
some folks like vince are probably exactly the right seo type for that kind of business
i might think twice about asking vince to seo my fashion site though
so we very much appreciate `nice` design
i just had a go on `skip hire` on google and topskips comes up top ranking on every regional skip hire search i tried.
also i had a go at the site and i agree it's pretty bloody ugly and looks very old fashioned
BUT
i found everything i needed to know really fast and found it VERY easy to use
(note: i have ordered many skips in my time and i know what a skip hirer needs)
it made me feel that topskips didnt give a fig about design and new everything about skips, which is just what i'd expect from a top skip company.
i think skips and skip hirers might be outside of many designers mind sets and thats cool,
some folks like vince are probably exactly the right seo type for that kind of business
i might think twice about asking vince to seo my fashion site though
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First up, thanks for the kind comments.
We are talking two very different concepts here - SEO is obtaining high rankings in natural search listings, CRO is converting that traffic to paying buying customers.
So - while your design might feel important to you, I would be suggesting testing elements on your pages to see how they effect conversions.
This concept isn't at all market specific - you might find what you think looks pretty doesn't convince your visitors you are any kind of up there in the fashion world. We are doing this is markets ranging from weight-loss to toilet hire, including automotive markets and home wares, and everything in between.
The great news is, this stuff can be tested. And that's critical. Opinions don't matters, it can all be tested.
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- Original Poster
- #33
well you would probably be making a very big mistake Vince is not just an SEO he is a flogger of goods of all shapes and sizes.
And as such can probably provide the solution to whatever problem you have with your website performance.
The icing on the cake is the easy bit,getting folks to buy the cake is the hard bit.
Earl
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G
GNU
I doubt it
Directories, crumby blog posts, few half decent domains, some of which you may control... usual garb, nothing special, youve out done your competition on quantity not quality. Nothing wrong with that, it works, I do it... so do thousands of others... but it doesnt make you some kind of genius.
I just said your blog was an embarrasing spammy mess which was just slapped together without any thought or care beyond stuffing the keywords.... and it is. If you dont believe me... read it.
I just dont get why you would leave it like that, its just asking for trouble IMO, and for the sake of a few quid on a decent copy writer. I buy content day in day out, you can get pretty decent stuff for $10, I would not pay more than $1.50 - $2 a pop for what you threw onto that thing... if its such a profitable site and you are such a guru why let that happen....
Truth is your a grey hat cowboy... Im not saying that you havent got the results, you clearly have but your a long way off being "the shiz".
If you hadnt been giving it the big I am I would never have jumped in this thread and just passed it off as another ok bit of grey hat work... job well done, but the fact your giving it all this "Im the Shiz SEO"... is... well... its been a good laugh.
Here we go... another gem from the Guru ROFL
http://www.topskips.com/skip-hire-blog/skip_hire_london.html
What a Howler that is... yeah... your the Shiz alright haha
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Would not argue with that. I think the disagreement some people have is with the approach taken with SEO.
As you have been working on skip hire for the last 18 months, I'd imagine you are familiar with the fact that one of your competitor sites is owned by the respected Conversion Rate Experts. If you don't know which one that is, it ranks between 2 of Mark's other skip hire sites. That skip hire site has a ridiculous conversion rate and by that I mean very good.
IMO, their site is a bit spammy and I would not use them because of it. The people that it does convert are generally the bottom of the market price haglers and problem clients.
I don't doubt that TopSkips has a good conversion rate. However, when you CRO a site, you often end up getting more enquires from the low end clients and less from the high end clients because there are more of them and they are easier to cater for as a group. If you couple this with doing stuff on your site that you are only doing to target search engines like adding multiple links back to the homepage with keyword-rich link text that have no useable purpose, the site can look a bit spammy.
Persoanlly, I'd not use TopSkips because of the things they have done on their site like the links at the bottom and things like this:
http://www.topskips.com/skip-hire-blog/skip_hire_london.html
and obviously I am not alone in this.
Different things cater to different people and the points being made are really that there are things on the TopSkips site that could maybe be changed to help cater to potential clients who don't like those things.
I'd imagine TopSkips is the biggest online skip hire provider and its obviously got the text on-page, incoming links and CRO to attest for that. AM has just pointed out a few things that some people will find a bit scuzzy. Maybe these could be changed in tests and the conversion impvoed more.
I am a believer that you don't have to degrade a site for search or the larger lower end of the market just to get the best results.
----
Also, there has been quite a lot of swearing in this thread and another one over the last 24 hours. There is a policy by which swearing (or alluding to swearing using euphimisims or blankng characters) earns you a strike. Three strike and you are out. Just for futre reference.
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Chime in all you like, that post you referenced is informative and entirely relevant. You could call that keyword stuffing, you could also call that an appropriate list of skip hire locations in London. Considering its both, that makes it clever SEO. Ragardless, neither myself nor Mark is personally responsible for that particular post, however I still stick by it.
It doesn't matter how the competition has been out-done - if the competition HAS been out-done. And believe me, the competition in this particular market is fierce and hotting up every day. The competition has been completely out-done for 5 odd years, which proves the sustainability of the methods.
"Grey Hat Cowboy" - yeehaaaw... That sites been manually reviewed by the big G more times than you could hope to imagine, and its stood the test of time. What you "think" doesn't matter (I keep having to reiterate this point.)
I rate myself over Alex - considering what Alex has been saying that's a pretty easy call to make. I know my SEO shiz, I'll go word for word with anyone on the subject, and I'm entirely confident of this.
The site ranks
The site converts
Nothing more can be said - it works.
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G
GNU
Its called Geo Spam.
Its called Duplicate content
Its really really stupid
http://www.topskips.com/skiphirecheap-viagra
Its called Duplicate content
Its really really stupid
http://www.topskips.com/skiphirecheap-viagra
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Heh, yeah we know Ben and Karl - infact they also spoke at the most recent system seminar. We get along quite well
The problem with their site is essentially that they are targeting the cheapest end of the market from domain name up "Value" - its a bugger for them they started out with that domain name.IMHO good CRO (And this isn't a dig at Ben and Karl, they are just stuck with a bung domain name with inherent problems) measures effect on profit not just conversion percentages.
CRO is always an on-going process to account for seasonality and market conditions, the recent recession being a perfect example.
p.s. I'm a bugger with the swearing, its an aussie thing, can't help it. Didn't realise there was policy - oops
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G
GNU
Its called Geo Spam.
Its called Duplicate content
Its really really stupid
http://www.topskips.com/skiphirecheap-viagra
http://www.topskips.com/skiphirecheapest-viagra
Ok boys and girls, I guess "The Shiz" is gonna rip this down before I index 10,000 pages like it, so here is piccy of "The Shiz" doing his thing:
http://i36.tinypic.com/2ekjcyr.jpg
The SEO Genius took URL parameters to stuff his pages full of GEO spam, so, one page that accepts keyword (a town name, or popular love drug) and injects it into the titles like:
"Skip Hire Cheapest Viagra | Skips to Hire in Cheapest Viagra | Cheapest Viagra Skip Hire from Topskips.com"
And into the page itself as in the piccy above.
Shiz... next time use an allow list in an array to stop this.
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Its far from perfect, but you're confused. This was set up for PPC, not SEO.
Its being replaced for SEO with a much much cooler geo targetting system in the coming weeks, the original method will have to remain for PPC.
You can make yourself look even bigger by pointing out this page http://www.topskips.com/skip-hire-locations.php - but did you notice its actually indexed? This was never the point, in-fact it wasn't indexed for a very very long time, and in the process it debunks the "maximum links on a page" myth.
I don't have a problem admitting that things like this aren't perfect, even that they are aren't even close to perfect, but they do work. They've existed for 6 years and served a purpose, they do need replacing but there are more important things to do first.
Its all about continual improvement.
Enjoy your little tirade, it bothers me not.
Its being replaced for SEO with a much much cooler geo targetting system in the coming weeks, the original method will have to remain for PPC.
You can make yourself look even bigger by pointing out this page http://www.topskips.com/skip-hire-locations.php - but did you notice its actually indexed? This was never the point, in-fact it wasn't indexed for a very very long time, and in the process it debunks the "maximum links on a page" myth.
I don't have a problem admitting that things like this aren't perfect, even that they are aren't even close to perfect, but they do work. They've existed for 6 years and served a purpose, they do need replacing but there are more important things to do first.
Its all about continual improvement.
Enjoy your little tirade, it bothers me not.
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