The Perfect Home Page
- Thread starter wayzgoose
- Start date
Ideal e-commerce site homepage for me
Something like this
https://www.podline.co.uk/amazon-search-box/
With your own search function rather than amazons and your own trust factors on the page.
If the search function is good enough I don't need to see categories.
If your search function has option to search individual categories, that's a bonus.
Something like this
https://www.podline.co.uk/amazon-search-box/
With your own search function rather than amazons and your own trust factors on the page.
If the search function is good enough I don't need to see categories.
If your search function has option to search individual categories, that's a bonus.
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Is there a perfect homepage?
It will depend on a number of factors; e.g. customer age and demographic, product price/type/number, is the market expectation they go to a product page from here or is it search or category driven etc, plus is there any further learned behaviour and layout expectations from customers using the current main market players?
I'd suggest for it to be a success from the get go it should be based on market and customer research. Further improvements can then be driven by A/B, or multivariate testing if traffic supports it, to see which leads to the lowest bounce rates and highest conversions.
It will depend on a number of factors; e.g. customer age and demographic, product price/type/number, is the market expectation they go to a product page from here or is it search or category driven etc, plus is there any further learned behaviour and layout expectations from customers using the current main market players?
I'd suggest for it to be a success from the get go it should be based on market and customer research. Further improvements can then be driven by A/B, or multivariate testing if traffic supports it, to see which leads to the lowest bounce rates and highest conversions.
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Yes.
A lot depends on your marketing but if you are promoting a category you will link to the category page. Those landing on your homepage will be aware of what you do and just need some guidance. The grid will lead them to the right products. The category doesn't matter.
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There is no perfect home page 
As a same day courier company our customers are often under some level of pressure or stress when finding out if a job can be done urgently
All they want is a phone number on that home page that they can ring and that call can be answered within five rings They wont be looking anything else
As a same day courier company our customers are often under some level of pressure or stress when finding out if a job can be done urgently
All they want is a phone number on that home page that they can ring and that call can be answered within five rings They wont be looking anything else
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