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If you write a software application or service then you can charge what you want for it.
The only time I can think of where you would need to consider the price or set an RRP or top price is if you sold through distribution or some kind of affiliate/franchise deal where you would have to create a fair playing field for your resellers.
The only other thing I would say is that you have to research your market, find out what's out there and set your prices accordingly. There's no point charging £1000 for a piece of software when there are 100's of other options all charging £10. You'll never sell anything!
The very basic law....Supply & Demand.
You can charge what you like, but finding a customer who wants to pay that price is the key to any business.
pk70 - you seem to be asking this same question in a number of threads
they all seem to be around wanting to save tax - could I suggest that you probably need to speak to an accountant?
if it seems illegal - it probably is - especially based on the ability that HMRC seem to have to declare anything illegal they don't like - I have a feeling that the Labour Gov. passed a law meaning that if you find a loophole in tax it is illegal to not inform HMRC and therefore close it - can't remember details - but ultimately they will get tax off you if applicable
you can sell any item for whatever amount you want, but that won't stop them taxing you as though it was done differently if they feel you were trying to evade tax.
it would be fastest for you to get professional advice
Alasdair
fine:
they write you a cheque
when you have the money - you write them a cheque
sell them shares / take a loan / etc.
then pay taxes as appropriate
nothing difficult about that
Alasdair