Ten Writing Tips To Improve Sales

[DuaneJackson]

I thought this might be of interest to some of you:

In 15 seconds, a visitor to your site determines whether or not they are interested in your product or service. Web usability experts can provide all sorts of design insights, HTML advice and search engine optimization tips to increase your site visibility and appeal. While this is helpful, the most crucial factor in the sale is how you connect with your visitor. That connection occurs in one way – through content

Full Article: http://www.site-reference.com/articles/General/15-Seconds-on-the-Web-Ten-Writing-Tips-to-Improve-Sales.html

 

[WomenXtra]

sometimes its even less that 15 seconds..
a lot of our visitors used to stay 4 seconds on the page and quickly leave.. as soon as we re-designed our main homepage they started navigating more and actually emailing us for enquiries...

i like the article, really helpful.. thanks

 

[darren atkinson]

Thanks for the article.

Interesting reading.

Darren

 

[little_stork]

Interesting reading, Thanks Duane
Little Stork

 

[billhilton]

Very good article. Mind you, the figure I've always heard is seven seconds.

I think someone just makes these numbers up, you know.

 

[CG Effect]

Im not sure about this article the one on finding a good logo designer is way off. Maybe he's more an expert on content.

 

[The Masterplan]

thanks, this seems interesting....

 

[electriciansdirect]

thanks for the article, i'm trying to make my webpage stand out abit more as its abit boring at the moment
cheers
dan

 

Well now thats strange cause I suspect the Sun and all the other papers have been doing that for many a long year.

Earl

 

[Multivariate]

yes, I remember a funny comment by Steven Krug in his book on usability called Don't Make me Think - he compared reading websites to billboards going past you at 100 mph...

For further reference - here is a mine of information on content writing by Jakob Nielsen - usability top dog:

http://www.useit.com/papers/webwriting/

 

[YODspica]

just improved my site content, let's see what difference it makes.

 

[davida]

Your Link page has been removed. I can't find there.

 

[OldWelshGuy]

This thread is FIVE years old guys.

 

[david.duncan]

Interesting facts