Hi good luck to you,
Plan it through, get a good domain name,
Get a good website they don't have to break the bank and please don't have any flashing headers lol.
Check out social media to tie in links to your site, bet you know loads of people on facebook so get them to follow you and get business that way too,
Push the gift idea too, you can post a sticker in a card as a gift they are ideal long distance gifts
Most of all you need good seo as it is a competative business,
Most of this you can do yourself or if your sure your onto a winner then check out who you pay to do this for you check testamonials and track record etc, so you don't get caught out, we have picked up a lot of business lately having to clean up from people left in the lurch by seo companies and it's awful so take care with the seo side,
Hope it all works out for you, please do a goon slow down for horses one!! good luck
sarah