Slogan/tag line

[Anara]

The thread below got me thinking about our current tag line - real toys for real families that my PR agent came up with.

Only thing is that we whilst wooden toys/toys generally are our main product lines we do sell plenty of other stuff too. Our product choices are based on the following criteria - high quality, unusual (eg we are one of only a very small number of Ostheimer retailers in the UK <20), ethical, organic, fair trade, luxury and educational. Each product fits one if not more of these. The top end of the market is our target market.

Does anyone have any ideas for a tag line that would better incorporate what we do?

Claire

 

[Dawg]

Anara: Safe, Fair, Trusted Toys

 

[Astaroth]

For the kids that have everything

Sorry... not good at this sort of thing... though have to say that I dont like the current one, what is a "real" family? Am I part of a real family? If I am not what is my family?

 

[Anara]

Thanks for the feedback.

As for the "real" family - its taken from the idea of real
nappies (which is what washables are as opposed to disposables and real toys are made from wood, using organic and ethcially compliant companies etc.

Claire

 

[cjd]

The sloganizer is your friend!

http://www.thesurrealist.co.uk/slogan.cgi?word=real+toys

I quite liked this one

[FONT=impact, verdana]Bring Out The Real Toys.[/FONT]

 

[Astaroth]

Thanks for the feedback.

As for the "real" family - its taken from the idea of real
nappies (which is what washables are as opposed to disposables and real toys are made from wood, using organic and ethcially compliant companies etc.

Claire

I get the concept but a tag line but whilst one can be clever it ideally should either generate either instant appeal or association but my gut reaction was to query what a real family is rather than to think I am part of a real family therefore need real toys to go with it.

 

[dagr]

I had the same reaction as Astaroth to the "real family" bit.

How about Proper toys for proper fun - sorry but it's been a long day.

 

Being the youngest of 10, i am totally clueless as to what a 'real family' is, but I liked Dawg's approach to the tagline. Covered a fair bit in a few words - pity my girlfriend couldn't grasp that concept

 

[VeryMark]

"Toys you want to grow up with"

"Toys that make you young"

"Toys that turn your house into a home"

"Toys to grow young with"

"The toys you wished you'd had"

 

[RapidBI]

Natural child, natural toys?