No, I do keep stating I only see this working with KPI data. Keywords on a PPC campaign are not KPI's, KPIs are non-financial management information which I know is shared across numerous industry bodies and membership organisations already.Are you really going to share the keywords that get you the best leads or the advertising campaign that makes the most money?
In logistics it would things such as number of parcels shifted per weight/size band for example. Also local, nation and international boxes/pallets shifted too. This then allows the industry body to keep all their members up to date on industry trends, and results of social and political impact. It is common practice across countless sectors.
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