Seo linkbuilding will die - a serious known fact..

[Hospitality_king]

On-page SEO will never die.

(comment taken from another thread)

Correct as we get 50% of our traffic from this. Offsite seo (linkbuilding) will be hit badly due to content publishing and social posting takes over.

Content publishing is the real killer here, as more sites go the content route and recognise quality over spam. One of our blogs alone produces 1000's of traffic each year and all for free, so content is cool man.

 

[Richard Moore]

Content publishing is the real killer here

I must have missed a memo What is content publishing and why is it bad for link building?

 

[Hospitality_king]

I must have missed a memo What is content publishing and why is it bad for link building?

Yeah, its real basic stuff, go and look at sites like Frommers Travel guide, Technorati etc.

Such sites are built on content publishing, the content is the lure for traffic, hopefully quality traffic when you get the content right. These types are work heavy, but worth it long term, then once you have the regular audience, then you can charge for the web space for advertising.

Most Linkbuilding is just spamming, and if you produce your own content, then you don't need external volunteered link-based content, which refusal will stop those pesky spammers - easy!

Content will be your own creation, and when you have enough of it, you will start to build a user base of members/visitor that will stay loyal, then you have a site of quality.

 

[Newchodge]

I sometimes wonder if I still speak the same language as users on this forum.

 

[Clinton]

I sometimes wonder if I still speak the same language as users on this forum.

What you meant to say was

I now and again ponder if in spite of all that I talk the same tongue as customers on this social affair.

You forgot to run your post through a text spinner first. Naughty!

 

[Newchodge]

What you meant to say was



You forgot to run your post through a text spinner first. Naughty!

I knew that was what I meant!

 

[Toby Willows]

What you meant to say was



You forgot to run your post through a text spinner first. Naughty!

I mentioned something very similar on another thread. A slow night on UKBF.

 

[webgeek]

Most Linkbuilding is just spamming, and if you produce your own content, then you don't need external volunteered link-based content, which refusal will stop those pesky spammers - easy!

Content will be your own creation, and when you have enough of it, you will start to build a user base of members/visitor that will stay loyal, then you have a site of quality.

Switch the terms up a bit and the 'truth' becomes a bit more obvious.

Most content is just spamming, and if you produce your own spam, then you too can churn out a ton of pages, rewritten but nothing new or of particular noteworthy/remarkable character.

Massive mediocre content will be your own creation, and when you have enough of it, you will start to wonder why you have no user base of members/visitor that will stay loyal, instead relying on first visits from Google that answer simple questions. Then Knowledge Graph absorbs your reference information, and those first visits dry up, then you have a site devoid of quality and visitors.

-----------------

Content marketing is not a race to spew out the most pages similar to what everyone else has written previous. It is a race to understanding what your target audience wants/needs/fears, where they itch, and then your ability to provide a remarkable scratch.

500 words of SEO copy is not memorable. Most one line responses on UKBF are not memorable. They might be cute, funny, upsetting - but often forgotten as quickly as they were read.

Strive to make less quantity, higher quality, mega-posts (epic, remarkable, outstanding, worth sharing) that are so insightful, deep-dive and filled with value that users can't help but bookmarking it, socially sharing it, putting it to good use in their daily planner over the next week...

After you've impressed your target audience a time, or two, or three... Maybe they'll feel the need to subscribe and give up their contact email information so that you can then start marketing to them on a much more productive level. How many people subscribe to 500 word seo posts so bland they make porridge look like Michelin quality cuisine?

Was it Sheldon who said to Leonard, when confronted with an angry dog about to bite one of them... I don't have to be faster than the dog, I just have to be faster than you...?

Stop focusing on 'more', and start focusing on 'better'.

 

[Hospitality_king]

Stop focusing on 'more', and start focusing on 'better'.

I'm going to be annoying now and mention the most irritating word ever said on forums - here we go:

Depends -

No not really at all actually, cos depends don't come in to it when you own a million visitor website, and 4 more that also get close to a million visitors each. I think you when you talk about spam, we are really speaking about the trash blogs of the web, the production line trash article banks which churn out masses of garbage quicker than throwing up on a druken night out - but we both know that's bad for the visitor anyway.

After you've impressed your target audience a time, or two, or three... Maybe they'll feel the need to subscribe and give up their contact email information so that you can then start marketing to them on a much more productive level.

To generalist a comment to call yourself correct. Most member based sites already have a ton of content in the thousands of pages without being sacrificing quality - its the article blogs and banks that are guilty of that. Fortunately such blogs will get slapped as the quality isn't there and one by one they'll shut down - seen some sites over the years gradually disappear and that's a good thing.

Problem with adding the quality content your talking about is the crazy time it takes (now I'm all for quality) but such a site is beyond most, and too many will not have the staying power necessary to make a site a success - plus you forgot one huge factor, about how to make is profitable, as the server costs can be huge. Last site we had built costing us £1300 just to host, then over the years it turned into £15k per site - without charging fees either - so with due respect, you don't know what you're talking about.

Oh it sounds easy right, but when you run 6 sites at £1500 per year, multiply by 10 years = £90'000, oh and without design costs ofcourse - your looking at a huge outlay, SO, now how are you going to claw that back.

 

[boring-friday]

Had my other post deleted. Content isn't free, it takes time. Time=money. You seem to be insinuating you make a fair few quid so your time should be worth £100 a hour+. Its much cheaper for you to pay even a high quality writer than do it yourself.

And £1500 to host a website that gets a mil visitors per year? You could do that for less than £100 a year

 

[Hospitality_king]

Its much cheaper for you to pay even a high quality writer than do it yourself.

Not all content needs to be this high quality visionary thing (this seems to be a pathetic mantra bandied about for personal gain) - the content just needs to be accurate to drive the visitors through the site, and that gives the product to sell.

No expensive writers for us, we don't agree with giving profits away. Never ever pay for stuff you can do better than others, its our golden rule.

 

[boring-friday]

Not all content needs to be this high quality visionary thing (this seems to be a pathetic mantra bandied about for personal gain) - the content just needs to be accurate to drive the visitors through the site, and that gives the product to sell.

No expensive writers for us, we don't agree with giving profits away. Never ever pay for stuff you can do better than others, its our golden rule.

It doesn't matter if its high quality or not, it still involves using your time and time definitely equals money.

I'm going to put you on ignore anyway, having to be careful with what I say as I already got told off for a 'personal attack' but I think all your posts are coming from the land of make believe. You saying you pay £1500 a year to host websites with sub 1 mil visitors per year confirmed it for me.
I suggest you immediately stop writing content and go and ask for a cheaper host (good example of time=money ). You can send me some of the £85k you save over the next 10 years if you like.

 

[Birmingham]

linkbuilding has made me a millionaire in recent years. it works very well and can be done in ways un-sussed by google that produce very powerful results very cost-efficiently. linkbuilding won't die for at least another 10 years because the web is based on referring to other pages by linking to them so that is the most reliable way google can see people are recommending a site - this won't change any time soon.

 

[Hospitality_king]

It doesn't matter if its high quality or not, it still involves using your time and time definitely equals money.

Ofcourse quality and accuracy matters - people will read it, trust it and act on it.

 

[Hospitality_king]

Getting back on track...

Link building (spamming) will be dealt with as software inproves meaning most linkbuilders that have obtained unauthorised entry to sites, will almost always be removed by the site owners. Any minimal amount not removed, will soon will be and gloated at, while the fun of securing the next naff link or link of value will be short lived.

There's 3 ways of dealing with spam:

1. Lock the site off and shut people out
2. Frustrate them by making them think they got in - then delete them.
3. Force immediate payment

The practise of securing low level links won't impress the SEO's client, who will hopefully never use them again. My company has many comms with people who got shafted by these idiots and its shocking the amounts they were charged for such ridiculous and poor services.

Sites of a quality, wont be pleased having their comment sections, forms or blogs spammed by inferior quality or untargeted links and text, cos it brings the quality level of sites down. Once the culprit is identified, they will remove the weak and spam content.

 

[Marek Skoczylas]

Links and other off=page signals allows search engines to decide which content is more valuable when both presents similar on-page quality. That is why link building will never die. Backlinks can lose some of it strength during the time, but never land near to the zero.

 

[Hospitality_king]

Links and other off=page signals allows search engines to decide which content is more valuable when both presents similar on-page quality.

I see what your saying, but Google doesn't control other's web properties, thus has no say about ranking until it indexes the data from each website. Google doesn't decide who gets to be placement on a website.

 

[Hospitality_king]

Link builders are fighting a losing battle

The crux of this is about Privilege - the permission to be listed on a website by the owner. So until your granted that, you are 'in theory' a potential spammer, and that intention will be spotted, can count on it.

Everyone thinks the web owes them a living, and they get some right to free links - better wake up fast, as are only a step away from being sued for the link fees or much worse. Remember, we all have no rights whatsoever, and generosity is rather thin now, and all that's left is the low of the low deep link pages where you will share with 100 others.

You are better off sending a nice, polite email requesting links - at least you are asking permission... but I wouldn't hold your breath, seeing as each website will put a price on its worth, and usually means a fee involved.

 

[Born2Sell]

If you are asking permission from someone else to put your link on their web property then you have well and truly been left behind by the rapid evolution of the net. What you are doing sounds like chucking mud at a wall and hoping some of it sticks and that Google will deign to give you some 'link juice'. The days of article writing for backlinks are long gone, as are posting on a blog or blog commenting. If you write quality content on your own web properties, it will be picked-up and you will get the organic link. There are places where you can post easily and they give a great boost. Those are pbn's. A good pbn will carry great authority. Personally, I post on my own network of sites and channels and interlink them - it works a treat. You just have to know how to do it.

If you are writing quality content, why the hell would you want to put it on someone elses website, channel or blog etc?

 

[Hospitality_king]

If you write quality content on your own web properties, it will be picked-up and you will get the organic link.

Nice theory, but rarely work as practise due to differences of website and amount of content that can realistically be written.

The mass slinging of mud is ceased to exist and fails as its too effort based for single site owners to make work, so that's had it there. No point in adding a few pages to a personal owned blog, as never enough content can be created to get the web profile needed to swing things in your favour.

We llok at serp profiles now to see what sites stand out, to find out the sites of worth, and possibly work with them, but rarely exchange links nowadays for very specific reason, which may touch on later on.


Content failure for Sole Trader

1. One person cannot build content like a Corporate can - lack of resources...

2. Bolt-on blogs look too weird when added to a tradesmans site.

3. Minimal content wont attract serious linkers of power anyway. Most are little kids..

4. Motivation is tough to maintain, other distractions at work etc etc

as far as we've looked at this in depth, the reasons above seem to be the main barriers at work, to stop content creation.

 

[Bart Simpson]

I do not agree with this statement as link building has actually helped many websites to get a higher position in the search engines. It is an important activity of SEO and this will not die so soon. Content on web pages and blogs have helped websites to grow their business and improve the domain authority of their website.

 

[Hospitality_king]

I do not agree with this statement as link building has actually helped many websites to get a higher position in the search engines.

Link swapping and free one-ways links is dead

Link exchanging stopped years ago, infact cant remember the last one we got as was a good 10 years ago easy.

Link swaps died off probably thanks to Google killing off those link pages that so many put up, although link-dropping is a smaller percentage, perhaps 10 - 15% for most websites, but its all corrupt spam and now a complete waste of time doing it manually with all the traps and technology available these days - you just need a $400 outlay and effects of quite severe spam are a thing of the past.


I think we deleted in total 5'475 links last year roughly - originating from India and Pakistan mostly, some from China - but we caught em and they wasted their time. We don't mind if the links were useful, but it was garbage from freeloaders and had to wipe them out, now if they had asked permission..... but they didn't.

Their crying right now, panicking about who to spam next to claw their links back - well funny, cos they'll be wasting the next year trying to get back what they lost. There such a thing called manners, and thinking before action might be in order too.

 

[boring-friday]

I think we deleted in total 5'475 links last year roughly - originating from India and Pakistan mostly, some from China - but we caught em and they wasted their time. We don't mind if the links were useful, but it was garbage from freeloaders and had to wipe them out, now if they had asked permission..... but they didn't.

Will of taken a couple of minutes from their 70$ bot at best, they must be a bit clueless using Indian IPs. There isn't actually some Indian sat trying to get links on your trashy website mate.
Most 'link builders' aren't doing the kind of spam you day dream about on tier 1 now anyway and haven't been for a good few years

 

[cracklepop]

And eventually Google will abandon this whole "content" and "social" strategy by the time time spammers figure out how to play the game.

Honestly, the amount of useless ecommerce blogs i see now, filled with trash articles that serves only one purpose - Google will have to put an end to that.

 

[Hospitality_king]

Google can police the entire web and shut down every naff blog? I'd like to see that!! Unless they somehow de-list every blog in their serps, and do it that way.

Linkbuilders are getting tired of plonking client links about on 50 - 200 websites manually and on daily basis- the effort is too much for what their being paid, so cant be worth the aggravation anymore.

 

[cracklepop]

What i mean is Google puts a lot of weight on volume of content and freshness of content in its algorithms - and thats easy to game.

 

[Hospitality_king]

Nothing of quality will stand for the silly link dropping tricks anyway, as technology took over and put an end to it. Cabt even think what options are left for em, the blogs aren't worthy, the deep links pages got removed or guarded by Doberman type webmasters and Free for all sites died years ago.

There's nothing left for linkbuilders. A client of ours complained (and seems to be a viral opinion) that hired a agency who spammed em to 200 odd sites, blogs etc that were totally rubbish, and charged them $2000 for it wow... the arrogance of the little seo fools, and the client loses out big time and left with links that wont get them nothing.

 

[StevePoster]

Getting back on track...
Link building (spamming) will be dealt with as software inproves meaning most linkbuilders that have obtained unauthorised entry to sites, will almost always be removed by the site owners.

The term "Link Building" is general so it will depend on the practitioner on how do they handle their off page activity, Therefore not all link building is spam.

 

[zigojacko]

Nothing of quality will stand for the silly link dropping tricks anyway, as technology took over and put an end to it. Cabt even think what options are left for em, the blogs aren't worthy, the deep links pages got removed or guarded by Doberman type webmasters and Free for all sites died years ago.

There's nothing left for linkbuilders. A client of ours complained (and seems to be a viral opinion) that hired a agency who spammed em to 200 odd sites, blogs etc that were totally rubbish, and charged them $2000 for it wow... the arrogance of the little seo fools, and the client loses out big time and left with links that wont get them nothing.

Just because you don't understand what 'link building' (term used loosely) on the modern web entails past circa 90s, doesn't mean that it does not exist and no-one else in the industry is capable of carrying this out effectively...

Nothing you describe in the handful of your posts that I quickly scan-read can fall under link building activity but is in fact spamming (mostly). Link building does not have to be spam.

 

[Hospitality_king]

Just because you don't understand what 'link building' (term used loosely) on the modern web entails past circa 90s,

The tactics talk of your so-called 90's era is still strong in evidence, like an over-flowing bath tub.

I got 2 CCJ's and a court order on lunatics who hire these nutters, so its very much alive. Sorry, but I don't believe in God-like consultants, due to too many factors outside their control.

As far as my extensive research proves, they all sing from the same sheet, claiming ridiculous stats, skills and contacts etc - how can 20k of freelance SEOs all be the best? Its impossible.

So theres 20000 dudes out there that can skyrocket my website to the moon right, you seriously stating that..... I think your claims are unworkable for my reasons you wont accept due to your desperation and agenda.

 

[Elliottc26]

Spamming isn't link building. It's spamming and; therefore, destructive.

Link Building is still a worthwhile venture if done correctly and has relevance when of good quality. These are targeted for relevance and quality rather than by seeking numbers of irrelevant and worthless links.

However, they're a part of a bigger SEO picture that's accumulative to other techniques and necessity like page speed and UX. Anyone can set themselves up as a Freelancer, but who has the qualifications, knowledge and experience needed to be a professional?

If you are looking for cheap services then, I'm afraid, less experience and knowledge is what you run the risk of getting. If you don't have the means to afford a good service, then your business isn't doing too well anyway.

Besides, those who charge little aren't going to be able to work for many hours or they won't make money, so, it's a McDonald's burger rather than a Michelin-star rated restaurant for you. Just avoid spam (which is a person's idea of cheap, fast and easy - nothing worth having is!).

The aim is always: Relevance + Quality = PA = DA. It's not about the number of links.

 

[justinaldridge]

These sorts of threads are always make me smile!

The title says "Seo linkbuilding will die - a serious known fact.."

Really? Known? Based on what FACTS?

There is spamming and there is effective link building. There are MANY ways to get good links to a site and if you think they don't have a significant effect on rankings then that's fine with me...less competition

The way Google interprets and gives credit to links is constantly changing but good links will stay play a significant role in rankings over the next few years.

Yandex recently changed their algorithm to ignore links completely. The results were so bad and so unpopular that they had to reinstate links as a ranking factor again to improve them.

Google have experimented in the past ignoring links but Matt Cutts commented that the results were not good without taking into account the fact that the web is a network of sites all linked together!

So, if you think links are dead then that's fine...but the reality is that they will have an impact for some time still and what's changing is how clever Google is getting at detecting spam links and not passing across any benefit from links that are low quality or possibly suspect.

 

[zigojacko]

The tactics talk of your so-called 90's era is still strong in evidence, like an over-flowing bath tub.

I got 2 CCJ's and a court order on lunatics who hire these nutters, so its very much alive. Sorry, but I don't believe in God-like consultants, due to too many factors outside their control.

As far as my extensive research proves, they all sing from the same sheet, claiming ridiculous stats, skills and contacts etc - how can 20k of freelance SEOs all be the best? Its impossible.

So theres 20000 dudes out there that can skyrocket my website to the moon right, you seriously stating that..... I think your claims are unworkable for my reasons you wont accept due to your desperation and agenda.

I don't believe anywhere I said that 20k SEO's will know what they are doing and be able to carry out effective link building that will benefit your website...?

Sure, there's a lot of dross in the industry but there are many that really can walk the walk as well as talk the talk.

You seem to be going off on a tangent about something else. What is it? All link building is spam or no SEO's know what they are doing?

Even some of the largest and most reputable agencies deploy spam on a mass-scale to "link build", you are right, it is very much alive, even from some of the biggest names. It doesn't make it right and that no-one else has any other answers.

And for what its worth, I have no agenda here nor am desperate, I didn't make the claim you are stating, you did...!

 

[Hospitality_king]

and what's changing is how clever Google is getting at detecting spam links and not passing across any benefit from links that are low quality or possibly suspect

May effect any new link builders starting out, but the trash links already out there are still out there, doing damage for those who already paid the linkbuilders. I don't think we can count on the search engines help here, no - this will be upto each webmaster to suss out the spam offenders and squash them so they get no benefit, which is quite easy to do.

So the following should happen:

1. Identify the offending SEO (if possible) - remove links, thus cancel out any help,aid, benefit etc

2. Notify SEO company they got caught and their client has been removed. (save email text for future use).

3. Notify SEos client they got caught and removed.

4. Build a list of offenders and send out to all possible free link sources to warn publishers.

Not necessary to do it overnight, as 2000 thousand a year will be enough for word to spread.

Result will affect SEO's when they have the conversation with their clients about how they both got hit with 'Your client's site just got removed' emails. Although I think everyone with half a brain knows what Linkbuilding is and the effect it has o their business just dealing with it, the costs in time dealing with iy must be huge - so anything that makes it difficult to impossible for these guys to take advantage must be done.

We now do this regularly, and every sEo client gets an email to say they got zapped. This results in at least 1000 visitors not reaching them from us, which results in a lot of new business being lost due to their spammy actions, no matter how justified they feel about it.

Next, the scenario is that the client has a pop at agency, and complains that they handed over a ton of cash, which agent spins them some bs, while tries to save the doomed relationship. Except the client is very peeved and fires the agency. Great news. Cos we know if we gave a load of cash to someone and they promised to do such and such, and it failed - we'd go ballistic and demand a refund. We would also check the quality of such links, and if that turned out be poor, then they'd also feel our displeasure.

Why do so many seo agent clients not complain about seo until its too late - maybe the british don't like complaining?

 

[Hospitality_king]

I don't believe anywhere I said that 20k SEO's will know what they are doing and be able to carry out effective link building that will benefit your website...?

As I never named you - you have nothing to get worked up over.

If link building is used as a way to obtain free weblinks without paying who owns the space - then all links obtained in this way is spam. Having obtained traffic levels to a million visitors for nearly 3 websites, I am stating that it wasn't difficult to do for free (when you know how to do it) and based on this knowledge, then all SEo freelancers might as well not exist.

Obviously the charlatan agencies/freelancers outway the god-like pros, but I doubt that such people exist as we spoke to tons of agancies and they all spout the same bs and if such people do exist they wont be seoing others - they'd have a huge affiliate site or whatever, seo it and get rich far more easily. Just like recruiters claiming they can get the best sales people - cobblers! Na, cos the best are all running their own companies earning 100k to 2 or 3 million and more per year, that's why so wont be caught dead working for anyone else never mind being fodder for some job agency.

Just common sense really.