SEO and backlinks

[Jeny055]

Hello, everyone,

I am doing SEO for the site of app development company. Please share your opinions - How can I get proper backlinks? Is it better to buy backlinks or use other tools like blog posting, forums, listing, catalogs and so on? Do you know good platform for backlinks buying? And what is the best way/service for backlinks and sites analyzing?

Thank you!

 

[Clinton]

The one secret to backlinks is to not be lazy and not aim for the easiest links.

One way to not be lazy is to plug the "backlinks" search term into the search box on this site and read a few of the current threads already discussing this subject.

 

[fisicx]

I am doing SEO for the site of app development company.

Really?

If you have to ask this sort of question on a business forum then you aren't the right person for the job. Get the company to pay for professional SEO services.

Or do this course: https://www.freshbananas.co.uk/ It will tell you how to fix the site (it needs lot of fixing) and then you will understand a bit more about SEO.

Sorry to be so blunt but the suggestion you made will not help your ranking at all. In fact they might make things worse

 

[Jeny055]

The one secret to backlinks is to not be lazy and not aim for the easiest links.

One way to not be lazy is to plug the "backlinks" search term into the search box on this site and read a few of the current threads already discussing this subject.

Thanks for your reply. Very weighty remark, but nevertheless...

 

[Jeny055]

If you have to ask this sort of question on a business forum

Why not? I just want to hear the thoughts of skilled persons and this discussion is in 'SEO, PPC and Online Marketing'.

it needs lot of fixing

What prompted you to this point? You've seen a lot of bugs or errors on our site?

Or do this course: ...

Thanks a lot for this link. I will.
.

 

[fisicx]

Why not? I just want to hear the thoughts of skilled persons and this discussion is in 'SEO, PPC and Online Marketing'

The skilled persons on this forum make their money doing SEO. They aren't going to give away all their secrets for free.

What prompted you to this point? You've seen a lot of bugs or errors on our site?

It has very poor on site SEO (which is more important than backlinks). There are all sorts of other issues with the site and the UX. If you want a website review join UKBF as a full member.

A 32Mb homepage and 117 server requests isn't good. I can't even get the page to fully load.

 

[Jeny055]

They aren't going to give away all their secrets for free.

Thanks again. Despite the fact that you did not tell me your secrets for free , you gave me food for thought. I think you correctly defined our site.

join UKBF as a full member.

I'm sure I should if I want some advice of skilled people ...

 

[fisicx]

That's just the tip of the iceberg. There is one huge and glaring UX problem with the site that I'm amazed nobody in the company has spotted. And one ginormous SEO issue that needs fixing before you do anything else.

 

[Jeny055]

That's just the tip of the iceberg. There is one huge and glaring UX problem with the site that I'm amazed nobody in the company has spotted. And one ginormous SEO issue that needs fixing before you do anything else.

That's why I asked for advice here (I'm new here, what is why I didn't know that this forum is not the classic forum, but the place for doing business mainly). Thank you for your time. I will try to find these obvious for you, but cryptic for me issues. But I'm still would not refuse the help Thank you one more time.

 

[fisicx]

There are lots of people here who could help but website reviews are only for full members. If I posted advice the post would be deleted by a moderator.

 

[Jeny055]

If I posted advice the post would be deleted by a moderator.

it's cruel So I will have to become a full member

 

[fisicx]

Why is it cruel?

If I built an app and asked your team to review and suggest improvements would they do it for free? Maybe they would once but what if 100 people asked for help?

 

[justinaldridge]

Google just published this on their webmaster blog about link building. It's obvious advice but seems appropriate to this thread:

https://webmasters.googleblog.com/2017/05/a-reminder-about-links-in-large-scale.html

 

[Jeny055]

Why is it cruel?

It was some kind of rhetorical saying. You are absolutely right, and I agree with you for sure. Especially if we are talking about business place/forum.

 

[Jeny055]

Google just published this on their webmaster blog about link building. It's obvious advice but seems appropriate to this thread:

Thank you for this information.

 

[karatius]

A reminder about links in large-scale article campaigns - Lately we've seen an increase in spammy links contained in articles referred to as contributor posts

 

[Certa-Hosting]

You will need to create online content that will engage people and influence the algorithms used to order search engine results pages. It is important to know that search engine optimisation isn’t all about content. The actual construction of your site is very important, from page structure to a responsive design that resizes on smaller screens. There are some components of a website that are invisible but important for algorithms.

 

[WoottonSEO]

App Development, eh? That sounds like it should be fairly straight forward. Personally, I would focus on generating a presence on social media sites where app development is the primary topic. By getting involved in the conversations there; you'll be adding value, increasing visibility and also generating backlinks from high authority, relevant sites.. Off the top of my head I suggest sharing advice and knowledge on sites like Stackoverflow, Github, Yahoo Answers, Android Forums and Inbound.org (amongst many others). I've been featured on Inbound a number of times, and it's great for tech marketing exposure and gives you some pretty strong backlinks back to your site (as well as a free t-shirt at Christmas). I would also think about perhaps putting together some basic beginner tutorials together on Teamtreehouse, Youtube. The options are endless.

 

[fisicx]

<responds to removed post>

The fact I don't offer SEO services (anymore) doesn't mean I'm not aware of the nuances (I spend a huge amount of time on research).

There is nothing personal in my posts. You will find a huge number of arguments on UKBF often between people who get on very well. But the SEO threads are always contentious just like everywhere else on the interweb.

 

[WoottonSEO]

<edited>

Onsite SEO is important; but it comes nowhere in terms of importance as obtaining authority - (acquired as a result of an organic back-link profile generated through external marketing efforts - hence demonstrating how SEO and Online Marketing are inter-related).

You can have perfect onsite SEO but if you don't have high quality back-links you're not going to rank for anything but the lowest competition long tail keywords.

If you want to rank in top positions on highly competitive, high volume keywords; for example "Web Hosting" - which I have done in the past by the way; you need to have tons of back links from the most relevant highest authority sites going.

Now the usual route for optimising a website is, getting the onsite done first, and then moving onto offsite factors - because high quality onsite SEO, means that you offset the need for as many (particularly keyword rich) back-links/references etc. moving forward; as your maximising the onsite relevancy and positive usability signals for Google in advance.

Now for those who are interested - a solid approach to link generation is the concept of competitor emulation. Using Moz, Majestic, Ahrefs etc. you can compile a weighted list of all your competitors back-links. Copy a number of your competitors as much as you can and you eventually end up with the sum of their best links - ultimately propelling you ahead in terms of site authority and therefore rankings.

Combine this competitor emulation approach with decent high quality content that is useful and relevant to end users and it doesn't matter what industry you are in; you will have a winning strategy - that gives you ranking and all fantastic social signals.

Onsite SEO simply just doesn't cut it - because provided you've got enough quality links pointing at your site; you can rank anything - even if a site's onsite SEO is absolute rubbish.

Examples being eBay, Amazon, pretty much most Football clubs.

These larger brands tend to leverage the power of heavily linked to domains; to rank under optimised sites (from an onsite perspective) well on the SERPs.

Which in a way does actually provides an opportunity to small companies that do happen to get their onsite SEO upto scratch - hence being part of the reason why onsite shouldn't be neglected.

A more accurate weighting for onsite/offsite is probably around 20/80.

<edited>


Best Regards,

Peter Wootton

 

[Alan]

<responds to removed post>

what you mean by aerin being a US install on a UK site

I think because

<html lang="en-US">

probably because your WP install was prior to the version that easily let you select install languages.

As far as I understand its not important unless you have multi regional sites with such as

<link rel="alternate" href="http://example.com" hreflang="en-us" />

Which comes into its own when you have say two domains .co.uk & .com .co.uk targeting UK and .com the US with primarily the same content ( except for instance local contact numbers ). Then correct language specification & hreflang tags help Google place the right sites & also reduces the duplicate content issue.

 

[fisicx]

You can have perfect onsite SEO but if you don't have high quality back-links you're not going to rank for anything but the lowest competition long tail keywords.

If you want to rank in top positions on highly competitive, high volume keywords; for example "Web Hosting" - which I have done in the past by the way; you need to have tons of back links from the most relevant highest authority sites going.

A more accurate weighting for onsite/offsite is probably around 20/80.

I've been taking excellent advice from @Tin and followed his https://www.freshbananas.co.uk/ course. If you did the same you would discover that, done properly, onsite SEO is all you need.

It's how I got one of my money pages to the top spot. There may be inbound links from external sites but they aren't anything I've done.

 

[GraemeL]

I admit to knowing next to nothing about SEO, relative to the experts who have contributed here. Some of the contributions that have been made might be perfectly valid, but the tone in which they are written and some of the content would totally put me off having anything to do with that person/company.

Can you tell me please, if in the future I was to search in Google for information about the contributors (to this thread) companies, would comments in this thread potentially then appear?

Thanks

 

[WoottonSEO]

<responds to removed post>

Nope.... Sorry but you're incorrect. Google "Relative or Absolute URLs? - Whiteboard Friday" on Moz. You'll find more information about it there.

Unless of course you think Moz are talking absolute tosh as well. Which quite frankly I think is unlikely to be the case.

Can you tell me please, if in the future I was to search in Google for information about the contributors (to this thread) companies, would comments in this thread potentially then appear?

Yes, they would appear.

 

[UKSBD]

Nope.... Sorry but you're incorrect. Google "Relative or Absolute URLs? - Whiteboard Friday" on Moz. You'll find more information about it there.

Unless of course you think Moz are talking absolute tosh as well. Which quite frankly I think is unlikely to be the case.

Is that the WBF where the most thumbed up comment contradicted the conclusion and Ruth later commented " I hope everyone in the Moz community knows that with this blog, the original poster often learns as much from the comment thread as readers do." ?

 

[Clinton]

Unless of course you think Moz are talking absolute tosh as well.

Sometimes they do, yes. And part of this article is nonsense.

I had a look at their page and, it doesn't really say there's an SEO benefit to absolute over relative. What she is saying is that relative may create dupes issue if you don't know what you're doing. So if you've done your links properly and have no dupes then she makes no case for preferring absolute.

Then she spouts some nonsense about relative links helping scrapers. That is absolute TOSH. I've run big scraping operations so I know a bit about this. Making all your links absolute would have done jack squat to protect your site from my bots (or to make scraping more difficult)!

The other point she makes is about some hypothetical "crawl budget" but she doesn't make a connection between crawl budget and the benefit of absolute links in this regard.

So, sorry, the one point of mine you picked to contest ... still holds.

 

[Clinton]

Is that the WBF where the most thumbed up comment contradicted the conclusion and Ruth later commented " I hope everyone in the Moz community knows that with this blog, the original poster often learns as much from the comment thread as readers do." ?

Thanks. I hadn't read the comments but just went back and scrolled quickly through them.

Some of the highest thumbs up were for these:

To be honest, this WBF is not to the standard level set by Moz for WBF.

and

1. 'Scraper Risk' - A simple script can change the domain name, this isn't a real risk.

2. Problems with https/www/etc - These should already redirected. But the browser (including spiders) will default to what it is already using, this isn't an issue in itself. Only a side effect of another.

3. The crawl budget issue is a huge and absolutely wrong stretch between website versions and relative URL's....g.

Really bad advice.

And it appears some comments ridiculing the author were removed by Rand who posted in her defence. So I'm not the only one who thinks the article is pants.

<edited>

 

[fisicx]

Moz has been wrong on a number of occasions. I remember when they made a big song and dance about link sculpting and wowed everybody. A few months down the line it was shown to be complete tosh (I like that word).

 

[Alan]

BTW that why I have never offered SEO services. It's full of BS and I have no desire to operate in that world.

 

[Clinton]

@Alan, I know some people who are sh*t hot SEOs. They don't go by what Matt or Moz say - they run their own huge operations to test what is and isn't working.

<edited>

But top SEOs like the people I know don't generally offer SEO services for hire. They SEO their own properties and make a ton more money doing that.

The world has no shortage of SEOs who've read a few blogs, had a few small successes with their own site (on relatively easy keyword + city name type searches), and figure they're the dog's danglies.

I don't envy small business owners who need to find the right SEO service.

 

[robert4u]

Never ever buy backlinks they are always bad links and can cause your website to move up for short time and after that there is big chances of being blacklisted of domain name.

You can get backlinks through these ways:
- Web 2.0 Blogs
- Blog Commenting
- Paid Articles
- Guest Bloggin

 

[fisicx]

You can get backlinks through these ways:
- Web 2.0 Blogs
- Blog Commenting
- Paid Articles
- Guest Bloggin

You can do this. But it's pointless if you are doing so to improve your ranking.

 

[Clinton]

Never ever buy backlinks they are always bad links...

Is that your opinion or something you've read somewhere?

This is the internet, don't believe everything you read

 

[Clinton]

Ah! I found it.

A friend of mine wrote this guide to buying links many years ago. The article is almost a decade old but still a great read - there are dumb ways to buy links ... and there are smart ways to buy links!

For all the Cuttlets who come to this thread in the future: Put aside your blind allegiance to the FUD from the Gorg and boldly go where the average webmaster fears to tread.

 

[WoottonSEO]

@Alan, I know some people who are sh*t hot SEOs. They don't go by what Matt or Moz say - they run their own huge operations to test what is and isn't working.

WoottonSEO doesn't strike me as being one of them.

But top SEOs like the people I know don't generally offer SEO services for hire. They SEO their own properties and make a ton more money doing that.

The world has no shortage of SEOs who've read a few blogs, had a few small successes with their own site (on relatively easy keyword + city name type searches), and figure they're the dog's danglies.

I don't envy small business owners who need to find the right SEO service.

Well, you'll be wrong then, Clinton.

Relatively easy keywords - chuckles to myself. You have no idea what kind of keywords I've ranked - but I'd say top 5 for "web hosting" - is no small feat. Not too mention the countless other rankings I've acquired for my clients.

Sorry, whilst I laugh, but what else is a better judge than a SEO's abilities than their capability to rank against other SEO's on the keywords that matter most to their industry. I'd say the competition for "SEO Manchester" is pretty damn high - given that Manchester is pretty much the UK's 2nd city - and also the hub of pretty much every reputable SEO and digital marketing company outside of London (few exceptions aside).

It seems like you reckon that every SEO company is Manchester is rubbish - because that's what your statement implies.

<edit>

 

[quikshop]

Back in the day I got to no.1 on Google for searches on aromatherapy, aromatherapy oils, essential oils, oil burners (and numerous product-specific pages), fixed price seo, martial arts, martial arts clothing, martial arts footwear (and numerous product-specific pages), cross stitch, cross stitch kits (and numerous product-specific pages), fashion shop, top of page 2 for designer clothing (the no.1 ranked designerclothing.com domain went for £50k at the time)... and I know **** all about SERPS

I think you're all great, and UKBF needs different opinions rather than churlish insults... I know, Cobby and others might be raising an eyebrow about now.

 

[Fabialaars]

Every one suggest lot of experience about seo some answer are very useful so i suggest you firstly you do properly on page after doing on page you can build some authority links from google guidance. Your website have rank three months in top of google. I have more then 6 year experience in this field. so i suggest you that i realize about seo.

 

[Jeny055]

You will need to create online content that will engage people and influence the algorithms used to order search engine results pages. It is important to know that search engine optimisation isn’t all about content. The actual construction of your site is very important, from page structure to a responsive design that resizes on smaller screens. There are some components of a website that are invisible but important for algorithms.

Thank you for your answer.

 

[Jeny055]

App Development, eh? That sounds like it should be fairly straight forward. Personally, I would focus on generating a presence on social media sites where app development is the primary topic. By getting involved in the conversations there; you'll be adding value, increasing visibility and also generating backlinks from high authority, relevant sites.. Off the top of my head I suggest sharing advice and knowledge on sites like Stackoverflow, Github, Yahoo Answers, Android Forums and Inbound.org (amongst many others). I've been featured on Inbound a number of times, and it's great for tech marketing exposure and gives you some pretty strong backlinks back to your site (as well as a free t-shirt at Christmas). I would also think about perhaps putting together some basic beginner tutorials together on Teamtreehouse, Youtube. The options are endless.

Thank you very much. In fact, a very strong answer (useful information, I mean).

 

[Jeny055]

You can get backlinks through these ways:
- Web 2.0 Blogs
- Blog Commenting
- Paid Articles
- Guest Bloggin

Thank you.