Selling sole trader business

Julie Murphy

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Oct 8, 2019
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Hi, I am looking for advice please!
I own a small business, turnover of around £20k per year (potential to earn much more, I have kept it small) and am looking to sell. I work from home and have no assets to sell as the business is pretty much just me and a laptop! I have a great client base and complete credit checks and references for letting agents and private landlords so would be selling the domain name, website, client details and changing over names on a couple of contracts (ie with the credit company Experian) however when I have spoken to solicitors they don't seem interested and have advised that I don't really need a solicitor...that seems madness to me?!
Has anyone been in a similar position at all that could help?
I am looking for £15k, its a brilliant business and a great little earner for someone wanting to work from home or work around family commitments, all the hard work has been done (getting the clients) so its really ready to just continue with a new owner, it would be a shame to have to just close it up
thanks in advance
 

Clinton

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    Check this out. And this.

    And never, never tell a buyer that the business has "potential". After 35 years in business I've realised that it's only the businesses with potential that ever come on the market! Other businesses never get sold ;)

    Lesson: The businesses with the real potential are not for sale, the owners are exploiting the potential. The businesses with potential that's more in the owner's head rather than on the ground come up for sale all the time because the owner can't convert that potential into money.
     
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    Mr D

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    Hi, I am looking for advice please!
    I own a small business, turnover of around £20k per year (potential to earn much more, I have kept it small) and am looking to sell. I work from home and have no assets to sell as the business is pretty much just me and a laptop! I have a great client base and complete credit checks and references for letting agents and private landlords so would be selling the domain name, website, client details and changing over names on a couple of contracts (ie with the credit company Experian) however when I have spoken to solicitors they don't seem interested and have advised that I don't really need a solicitor...that seems madness to me?!
    Has anyone been in a similar position at all that could help?
    I am looking for £15k, its a brilliant business and a great little earner for someone wanting to work from home or work around family commitments, all the hard work has been done (getting the clients) so its really ready to just continue with a new owner, it would be a shame to have to just close it up
    thanks in advance

    Virtually everyone uses the word 'potential'. Way overused.

    What you want for it and what someone else is willing to pay for it can be miles apart. Have seen a business go for 10% of what it was advertised for (way overpriced).

    Turnover is pretty irrelevant, £20k or £200k wouldn't matter. Profit is relevant.
     
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    Mr D

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    I am a sole trader, the £20k is all profit
    I asked for advise on selling the business , I dd not expect the word 'potential' to be so offensive to people

    Sole traders usually have turnover of one figure, costs of another and the difference between the two being profit.

    Sorry, get a little jaded when 99% of the business for sale adverts and business for sale posts mention the word 'potential'.

    Can try selling it through one of the sites for selling businesses. Odds are it will still be for sale in a year or two.
     
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    Julie Murphy

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    I'm just a little baffled by it, it genuinely could earn a lot more...I have kept it at a minimum, there is loads of room to grow. When I do advertise the property I won't use that word
    I am just here for advise on how to go about selling it, I am not actually advertising it here
     
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    Don't worry about potential or lack thereof. Feel free to use it, though it's probably best not to. Better to describe the room for growth - it's just that every person selling a business uses the word potential and as @Clinton says, the real potential is already being exploited.

    You haven't told us what field the business is in - that is where you will probably find a buyer.
     
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    Clinton

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    When I do advertise the property I won't use that word
    I am just here for advise on how to go about selling it...
    And that was my advice - to avoid talking about potential.

    I've got more advice here if you're interested. And on Reddit. And LinkedIn. It takes a lot of time and hard work ...and that's just to learn about the selling process!

    If you have specific questions in relation to any part of the process, post below and I'll do my best to come back to this thread.
     
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    @Julie Murphy why do you want to sell?

    You initially mention turnover than say it is actually profit. Which is it? You will have to have some costs! Insurance, subscriptions (Experian?), services etc.

    How much time do you spend a week running it?

    Why not employ someone to do the paperwork and let them grow the business and you can continue to benefit from it?
     
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    KeithGreen

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    Hi Julie

    I'll try to answer the questions I think you are asking.

    The 3 biggest generic selling platforms are, in (my experience) the best order of enquiry generation
    www.businessesforsale.com
    www.daltonsbusiness.com
    www.rightbiz.co.uk

    All provide a monthly or quarterly subscription advertising service to advertise your business. Have a look around and see how others list their business so you can get a flavour before committing yourself. Clinton's link above probably gives a lot more detail on how to market and present the business so I won't expand on this. As above it will be fundamental to show the difference between turnover and profit.

    I'm surprised you can't find a solicitor willing to act, although you need a buyer first, but it's good to get a solicitor lined up ready. My experience is that for a small business like yours an appropriate solicitor would charge anything from several hundred to around £1,500. However many legal firms will only wish to act for larger companies providing legal, tax and other corporate advice in addition to the business sale contract. Shop around locally or try the legal thread on here.

    Good luck.
     
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    Julie Murphy

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    @Julie Murphy why do you want to sell?

    You initially mention turnover than say it is actually profit. Which is it? You will have to have some costs! Insurance, subscriptions (Experian?), services etc.

    How much time do you spend a week running it?

    Why not employ someone to do the paperwork and let them grow the business and you can continue to benefit from it?

    I started the business whilst my son was in school, he is now at college and I don’t need to be at home any longer-I miss colleagues
    I work 9-6 however this can be flexible, I didn’t put that information on the initial post as it is not relevant to the actual question I asked...nor is the profit, I was asking for advice as to how to go about selling a sole trader business. FYI the profit is £20k
     
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    No, it isn't, sorry.

    I'll let someone else explain, I've gotta go.
    Quickly (I too have to do some work now!) -

    £20k is your turnover. From that, we must deduct the value of your work. If it takes 2,000 hrs in the year to achieve that TO (c.a. 40 hrs a week) then you have a job that pays about £10 p.h. gross, less costs such as room, telephone, website, insurance, etc. Once we start taking REALISTIC sums off for all the costs you have not included, we are down to minimum wage or even below that figure!

    No sane person pays £15k to get a minimum wage job!
     
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    Julie Murphy

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    Quickly (I too have to do some work now!) -

    £20k is your turnover. From that, we must deduct the value of your work. If it takes 2,000 hrs in the year to achieve that TO (c.a. 40 hrs a week) then you have a job that pays about £10 p.h. gross, less costs such as room, telephone, website, insurance, etc. Once we start taking REALISTIC sums off for all the costs you have not included, we are down to minimum wage or even below that figure!

    No sane person pays £15k to get a minimum wage job!
    As I have said several times, £20k is the PROFIT
     
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    Chawton

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    As I have said several times, £20k is the PROFIT

    Julie, the only way that statement could be meaningful to a buyer is if-as part of the sale-you were proposing to remain in the business doing all of the work unpaid, meeting any overheads out of your own pocket (continuing to use your own home?) and handing them 20k at the end of the year. You see the point being made, surely?

    In terms of 'where' to sell it, you can try with any online business sales agent. You will hear much more encouraging noises about it's saleability but the likelihood is that, thereafter, it will remain on their books unsold for an age...until what existing work funnel you did once have has dried up and you will be left in no doubt that it is worthless. It would resolve that conundrum at least. The alternative is that you continue to do the work yourself in the meantime, but this will of course stand in the way of your main objective-to return to a job surrounded by colleagues.

    The advice you get here will be robust and quite hard to hear I imagine, but potentially it could save you a lot of wasted effort and frustration or even just delay and prevarication in making your decision to return to work. It's actually a really good thing people are throwing tough questions back at you! Forewarned is forearmed. It's immensely beneficial.
     
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    obscure

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    I dd not expect the word 'potential' to be so offensive to people
    People are touchy about it because so many people come here claiming their business has potential and wrongly thinking that it adds to the value of their business and is something that they should be paid for....

    You work from 9-6. I think by many people's standards that is a full working day. And yet despite doing a full days work that potential you believe exists hasn't been turned into a reality. So, if I buy your business and I work a full day, 9-6 is that potential suddenly going to become reality? No.

    It only becomes reality if I work longer than you or harder than you or I invest money (over and above what I pay you for the business) to hire staff to work for me. In short it doesn't exists unless I put in the extra effort/investment, to make it a reality.... so why should I pay you for it.

    I am a sole trader, the £20k is all profit
    You can't have a turnover of £20k and profit of £20k. Profit equals total money through the front door (turnover) - minus all costs (your salary, phone, electric, internet etc etc).

    If the turnover is £20k and it costs £3k to run the business and you pay yourself £17k salary then your profit equals £0.
     
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    turnover of around £20k per year
    As I have said several times, £20k is the PROFIT
    In which case, what is the turnover and what is the overall RoI? That too may have a role to play on how and where you sell the company.
    I work 9-6 however this can be flexible, I didn’t put that information on the initial post as it is not relevant to the actual question I asked...nor is the profit,
    Er . . . actually yes it is relevant! Very relevant!

    If the business is generation £20k in net profit AFTER wages inc. your own, I'll have that sucker off you in a heartbeat! All I have to do is either find some Gingawhalla to do what you do or find some unused capacity within our company - or a mix of the two - and £20k p.a. is mine. We do have spare office space and I'm sure there'll be some part-time office person available close by.

    The problem for sole traders is to realise that when it comes to selling their sole trade, someone like me will value what you do based on the profit realised AFTER I have paid someone to do what you do. If it is a full-time job (9-6 sounds like very full-time to me) then it will cost me at least £25k with payroll taxes, holiday pay, Christmas bonus and pension. If that £25k has to come out of £20k then it will cost me an extra £5k - i.e. it means a £5k LOSS.

    The actual cost of transferring the company comes to about £5k without any cost for due diligence or consultant's fees. That's just the minimum for a lawyer and an accountant to do their funky thing.
     
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    Craig3141

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    In which case, what is the turnover and what is the overall RoI? That too may have a role to play on how and where you sell the company.

    Er . . . actually yes it is relevant! Very relevant!

    If the business is generation £20k in net profit AFTER wages inc. your own, I'll have that sucker off you in a heartbeat! All I have to do is either find some Gingawhalla to do what you do or find some unused capacity within our company - or a mix of the two - and £20k p.a. is mine. We do have spare office space and I'm sure there'll be some part-time office person available close by.

    So it is totally possible for you to take a small trader who has built a job and rmeove them as long as the £'s stack up?

    The problem for sole traders is to realise that when it comes to selling their sole trade, someone like me will value what you do based on the profit realised AFTER I have paid someone to do what you do.

    Thats based on gross income - expenses(including drawings, right?) Surley you must have a spreedsheet or formula you use?

    If it is a full-time job (9-6 sounds like very full-time to me) then it will cost me at least £25k with payroll taxes, holiday pay, Christmas bonus and pension. If that £25k has to come out of £20k then it will cost me an extra £5k - i.e. it means a £5k LOSS.

    I guess hat depends on lunch break length ... :p

    The actual cost of transferring the company comes to about £5k without any cost for due diligence or consultant's fees. That's just the minimum for a lawyer and an accountant to do their funky thing.

    Huh, that's interesting. Out of curosity who normally buys? Buyer or seller?
     
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    Clinton

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    Why not employ someone to do the paperwork and let them grow the business and you can continue to benefit from it?
    It's easier said than done because no one job in an OMB tends to be big enough to just hand over to someone else.

    What I do see a lot of (which is not your suggestion) is that the owner can be replaced with one employee!

    Like it's the easiest thing in the world.

    99% of OMBs only survive because of the one man's skill, contacts, personality, knowledge. You can't just hire someone to replace the owner!

    Anyone selling a one man band, please tell me right at the start that I could just put someone in to replace you, because then I'll know straightaway that you're full of bullsh*t and I can take my money elsewhere. ;)
     
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    Mr D

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    It's easier said than done because no one job in an OMB tends to be big enough to just hand over to someone else.

    What I do see a lot of (which is not your suggestion) is that the owner can be replaced with one employee!

    Like it's the easiest thing in the world.

    99% of OMBs only survive because of the one man's skill, contacts, personality, knowledge. You can't just hire someone to replace the owner!

    Anyone selling a one man band, please tell me right at the start that I could just put someone in to replace you, because then I'll know straightaway that you're full of bullsh*t and I can take my money elsewhere. ;)

    Can't just hire someone to replace the owner. Can train them though.
    You will have come across OMBs where the owner followed one of their parents or grandparents as owner. Also OMBs where the person has purchased the business and run it successfully.
    Unless genetically suited to be that particular kind of business the other option is learning it by training.
    On the job training from yourself is probably the hardest - and one of the more common in the world of small businesses.
     
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    Clinton

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    Can't just hire someone to replace the owner. Can train them though.
    Usually, no!

    Because the margins are so slim that hiring the first employee wipes out the profit.

    Most one man bands don't grow past the one man. A small percentage, very small percentage, achieve any decent growth.

    And through all stages of growth the most difficult stage by far was the hiring and training of the first employee!

    So, OMB, when selling your business don't tell me I could "just" replace you with an employee. You couldn't replace you with an employee!
     
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    Mr D

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    Usually, no!

    Because the margins are so slim that hiring the first employee wipes out the profit.

    Most one man bands don't grow past the one man. A small percentage, very small percentage, achieve any decent growth.

    And through all stages of growth the most difficult stage by far was the hiring and training of the first employee!

    So, OMB, when selling your business don't tell me I could "just" replace you with an employee. You couldn't replace you with an employee!

    Nevertheless the evidence is visible that parents or grandparents can leave their businesses to their children / grandchildren some of whom are successful in growing the business - presumably trained before they get it though a small percentage who get chucked in untrained in the deep end of business may survive in some fashion.
     
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    Alan

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    Has anyone been in a similar position at all that could help?

    Yes I bought a business once without a solicitor, I just found a template sales and purchase agreement and tweaked for my needs.

    FYI the business was turning over £60k with a profit before the OMB takings of about £20k

    I paid £1,500 for the brand, the website, the 1,500 customers the supplier lists, the 'processes' and miscellaneous items like label printers, scanners.

    It was a straight forward transaction.
     
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    Clinton

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    Nevertheless the evidence is visible that parents or grandparents can leave their businesses to their children / grandchildren some of whom are successful in growing the business
    No, I can't see the evidence!

    We are talking OMBs.

    Plenty of stats about to show that when it comes to succession plans, children almost never feature. In the small percentage of cases where they do it's because the business is already well established and past the initial hiring hurdles. It has a well settled workforce. Any child coming into that business is coming in as a manager, not as a skilled employee!

    Not so with OMBs. The days when a blacksmith trained his son as a blacksmith who eventually took over the family business in the village... are long gone. It happens so rarely that it doesn't figure in any stats.
     
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    fisicx

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    @Julie Murphy - if I brought the business could I be earning money the day after without any training?

    Has everyone in your contact list agreed to let you sell on their details?

    How much are you paying yourself per hour?
     
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    Mr D

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    No, I can't see the evidence!

    We are talking OMBs.

    Plenty of stats about to show that when it comes to succession plans, children almost never feature. In the small percentage of cases where they do it's because the business is already well established and past the initial hiring hurdles. It has a well settled workforce. Any child coming into that business is coming in as a manager, not as a skilled employee!

    Not so with OMBs. The days when a blacksmith trained his son as a blacksmith who eventually took over the family business in the village... are long gone. It happens so rarely that it doesn't figure in any stats.

    Yes we are indeed talking OMBs.
    Look around where you live or work - any family businesses where current owner is related to previous owner?
    Not every business gets sold to keep it going. Sometimes they are left.
     
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    Craig3141

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    No, I can't see the evidence!

    We are talking OMBs.

    Plenty of stats about to show that when it comes to succession plans, children almost never feature. In the small percentage of cases where they do it's because the business is already well established and past the initial hiring hurdles. It has a well settled workforce. Any child coming into that business is coming in as a manager, not as a skilled employee!

    Not so with OMBs. The days when a blacksmith trained his son as a blacksmith who eventually took over the family business in the village... are long gone. It happens so rarely that it doesn't figure in any stats.

    I thought it was the third generation that had the problem usally.

    @Julie Murphy - if I brought the business could I be earning money the day after without any training?

    Has everyone in your contact list agreed to let you sell on their details?

    I suppose that is never an issue with a ltd or llp. Since you can sell the company,if there is no permission.
     
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    fisicx

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    I suppose that is never an issue with a ltd or llp. Since you can sell the company,if there is no permission.
    It can be a big problem. Selling a business does not necessarily include selling a database of contacts and customer details.

    In this case it's not a limited company which means @Julie Murphy probably can't pass on the list without explicit permission.
     
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    Don't worry- I think @Julie Murpy has gone elsewhere to find someone to tell her what she wants to hear...

    And I don't blame her. I saw the thread title and that it had received 35 replies and I only looked in to see how many of the replies were rubbishing her idea and it was no surprise to me to see that almost all were.

    She asked for advice on selling her business and as now seems to be the norm for UKBF only received criticism and for all those rubbishing her for allegedly not knowing the difference between turnover and profit my business is exactly the same as hers as my turnover is also my profit bar a few trivial expenses
     
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    my business is exactly the same as hers as my turnover is also my profit bar a few trivial expenses
    Which implies that your input and your time are worthless!

    So it is totally possible for you to take a small trader who has built a job and rmeove them as long as the £'s stack up?
    Yes, totally! See the story of Crazy Martin and Dave below.

    Surley you must have a spreedsheet or formula you use?
    I am not a M&A expert by a long chalk - I sold one proper company and two mini concerns and last year I sold my share of another company to realise some bread for a new enterprise, as I avoid debt (again, see below). But the answer is right at the end of this piece - so you'll have to wait!

    Out of curosity who normally buys? Buyer or seller?
    (BTW - try using a spelling checker!) I assume you mean who pays - each pays for their own lawyer and accountant. I state £5k but we could probably get it cheaper as we deal with these two professions on a regular basis. But I put in there £5k because it's Wednesday and I am accounting for my own time and the time of staff here who would have to deal with a purchase. When you employ people, you become painfully aware that when Mrs. Bookkeeping or Mr. Processing is dealing with something, the clock is ticking!

    The days when a blacksmith trained his son as a blacksmith who eventually took over the family business in the village... are long gone.
    That is somewhat true in the UK and US.

    Here are some well known private (partially or totally) family companies like Aldi, Liddle, VW, Bosch, BMW, Bertelsmann, Miele, Bauer Media, I could go on and on - and add non-German companies like Wallmart, Hoffmann-LaRoche and our local plumber (third generation) and the company that built the offices I am sitting in (second generation). And of course, yours truly!

    The German economy relies heavily on the 'Mittlestand' - the medium-sized company, which is nearly always a family affair.

    Our local electrical contractor in Germany is the son of a Polish electrician who built up a small business and handed it over to his son who was by that time a fully qualified master electrician. Soon he had about five employees and now 25 years later, he employs nearly 100 people and is handing it over to his son.

    And through all stages of growth the most difficult stage by far was the hiring and training of the first employee!
    So, OMB, when selling your business don't tell me I could "just" replace you with an employee. You couldn't replace you with an employee!
    I would second that BUT I would add the proviso IN THE UK.

    OMBs make two major mistakes in the UK and it is inevitable that I am going to compare them with Germany, where I started and learned how to run a business.

    1. The first mistake is to overload the company with debt. Debt is just a tool - but your friend, it is not! Here and there, you may need to iron out the lumps with a bit of judicially placed debt, but UK companies go for sudden growth and have to pile on the debt in huge amounts and this always comes to bite them in the end. This goes all the way to the top - large companies seem to love to do sale-and-lease-back deals on any properties they own and supermarkets ask for 100-day payment terms, leased vans, staff from an agency and of course, they can't wait to go public and sell shares! All that is other people's money! And the trouble with other people's money is other people - they want it back. And in the case of shareholders, they insist on profits - although that is often NOT in the company's interest long term.

    2. Because of Mistake One, they are forced to make Mistake Number Two. No equity! It's all smoke and mirrors and the 'owners' (they THINK they are the owners but the real owners are the banks and all those 'Other People'!) are in reality all mouth-and-trousers'. The company may employ a few hundred or even thousands, but if push comes to shove, the net value of the company is ZERO. The shops are rented, the goods are not paid for, the lorry-park belongs to the leasing company, half the staff are from agencies, the machines are leased, the data is in the cloud, as are the thoughts and dreams of the management.

    But I promised a story about Dave and Crazy Martin.

    Dave started a loudspeaker shop in Germany back in the 70s and that soon developed into a speaker and cases and lighting parts shop and gradually it became a wholesaler. I met Dave at the Frankfurt Musikmesse (music fair) and started ordering stuff from him. He also had a range of little electronic devices like cable testers, DC power supplies and audio splitters, goofy little things like that. He bought them in from Crazy Martin who built them in his shed. A classic OMB!

    Crazy Martin could just about keep up with demand, so Dave made him an offer - cash, a proper workshop and a job for life!

    Today Martin's company is part of Dave's company and produces over 100 different products ranging from guitar amps to splitter boxes. The secret of Martin's success was rugged and reliable quality.

    And that brings me neatly to the secret of success for a OMB and the secret of becoming a member of the 'Mittlestand' with a few hundred and maybe even a few thousand employees and a company worth billions - solid reliable quality!

    @Clinton keeps telling us that the only true measure of value in a company is profit - it isn't!

    Profits are nice, but overall equity is better. To equity belong things like reputation, customer base, market share and of course valuable things like cash, profits, buildings and land.

    @Craig3141 asked if there is a magic formula - yes, add up the value of reputation, customer base, market share, cash-in-hand, profits, buildings and land - and subtract risk and debt.

    (Well, I never said it was going to be easy, now did I?)
     
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    paulears

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    The thing with this business is that it relies on a particular set of skills to make it work. Writing references for people who can't (or won't).

    Buying the business is just buying a mailing list. It doesn't guarantee repeat work, because my references might not fit the style of Julie's references, so those clients jump ship. Any business that revolves around the owners personal skillset is a difficult commodity to sell, because unlike a corner shop, where the new owner buys the stock and goodwill, and is just a change of face at the till - service businesses are all about the face, and little else. My business is a good example - my clients book me, not the equipment, or premises, or anything else - they want me. One of the HMRC self-employment guidelines always gets me - if I put in an unannounced deposit, it always causes issues because it's me they want. The old grey guy with glasses. They'll put up with my son for the odd double bookings, but I frankly won't have a business that can be sold when I retire, or die! This to me sounds like Julie's business. She can't value it, nor can her accountant I suspect. It doesn't sound at all like a saleable commodity. The sale also appears to be purely for the idea and the client list. No assets, as it's cerebral not physical.
     
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