Recommend a book about Adwords

[estwig]

Looking for recomendations for a book about Google Adwords

I have a book by Perry Marshall and Bryan Todd - Google Adwords, which as I recall was very good, but this the 3rd edition, was published in 2012. So in internet terms it is a dinosaur!

I'm wondering if anything else has surpassed this, before I buy the latest edition.

My preference is for a paper book, it is good to get away from a screen in the evenings.

Not keen on the 'for dummies' series of books, for the simple reason I'm not! Besides which You have to narrow the field somehow.

Any recomendations would be appreciated.

 

[Martins-Adwords-Solutions]

I got more of knowledge and understanding from Seth Godins books, Purple Cow and All marketers are liars.
In my opinion paper books about Adwords couldn't actually work, because it changes too fast. It changes every day, the web changes, ... What lasts from 2006 and I recommend is Google's study, ZMOT (Zero Moment of Truth). This is an essencial knowledge for Adwords and online marketing.

 

[Chris Ashdown]

How about Advanced Google Adwords Third edition late last year by Brad Geddes seems a good one to me and simple to follow

 

[joeptsearle]

If you want a bit more choice!

http://www.nigcworld.com/wp/10-best...4-boost-ppc-advertising-profits/#.Vlxd7HbNzIU