Prices on website and flyers?

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keentolearn

I know that what looking around for a price of something, i loose interest in sites that need to phone for prices and seem to favour sites that have their prices open for view. I will be running a falconry business providing falconry experience days, weddings, pest control etc. None of my competitors have their prices on their website. Would you recomend putting prices onto a website and a buy it now button? Also I was thinkign of putting prices on flyers, with a 10% of discount on it. What do you guys think?

Thanks
 
I know that what looking around for a price of something, i loose interest in sites that need to phone for prices and seem to favour sites that have their prices open for view. I will be running a falconry business providing falconry experience days, weddings, pest control etc. None of my competitors have their prices on their website. Would you recomend putting prices onto a website and a buy it now button? Also I was thinkign of putting prices on flyers, with a 10% of discount on it. What do you guys think?

Thanks

Prices on a website will help people looking for that service know roughly how much it is going to cost. Without a doubt you will still get phone calls from someone who has viewed your website and is happy to pay. Some people dont like paying from buy it now buttons but who are willing to pay over the phone.

I believe putting prices on leaflets will help your client base as its telling people the service is there and how much for. Always place your company name and number again as people may want to give you a call for a chat.

Some people (not everyone) will place there prices on the internet as they believe when protential clients phone up they can call-pressure them into purchasing etc and they they 1471 your number and basically give you a follow up to see if you still require the service in hand.

I do think its a personal on this as many people do business differently.
 
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This is always a big question

There is a lot of belief that if you put prices on your website your being helpful to your potential clients, however there is equal belief it will stop telephone calls that you can hopefully convert to sales.

It maybe something that you need to experiment with. Try a month of advertising prices and try a month of not advertising prices. See which produces the most enquiries and conversions.

When I put my hourly rates on my website it killed the phone enquiries dead, I took it off and the phone calls started again.

Why not try just putting some guide prices up like "Experiences start from £x.xx", or "Experiences are £x.xx - Discounts available".

Some background info for you - People get in their head that the spreadsheet they need will take them X hours and multiply my hourly rates by X, where in fact I can normally do it in one tenth of the time they do it in. So if I get clients on the phone I can give them a proper quote and not one they are working out on incorrect information. No pressure selling involved.
 
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I personally prefer a clear pricing structure listed. I tend to only consider products and services if they list their prices.

Some people will prefer pricing and wont bother calling, but I'm guessing what the OP is asking is what is best for their business i.e. what will generate the most business for their business.

Without a bit of testing and measuring it is impossible to tell
 
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In our experience, Definitely on your website, not on your leaflets.

People need an idea if they can afford something, especially if they have no idea what it would cost (like a falconry show) they do not want the embarrassment of phoning and having to extricate themselves from a salesman when the price is much higher than they imagined. Equally without prices on your website they will assume its expensive and not ring at all.

Leaflets should lead you to the website,
1; because the website can do a lot better job of selling your service
2; You can update the website with offers etc much easier than you can a leaflet.
When you make your leaflet try to include only information you know will not change or is vital to someone coming to you. Otherwise you are constantly throwing away unused leaflets and redesigning.
One particular problem we found in our early days was old leaflets being picked up from libraries, caravan sites etc with outdated prices or features.

Good Luck
Zany.
Spymissions.
 
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People need an idea if they can afford something, especially if they have no idea what it would cost (like a falconry show) they do not want the embarrassment of phoning and having to extricate themselves from a salesman when the price is much higher than they imagined. Equally without prices on your website they will assume its expensive and not ring at all.

Hence my suggestion to put in things like "Discounts available" and "Prices start at". If I was price an experience up for 1 person and then 50 people in a party I would expect different prices. Do you advertise the 50 people rate or the 1 off rate etc.

I dont think there is any right or wrong in any of the suggestions here but it was one of those things that should be judged on results of experimentation.

Putting prices on my site doesnt work for me and I get far more business when my rates are not on there. About 10 times as much in fact, which is something I cant ignore. For others it is the complete opposite because their product/service and market make it that way.
 
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I agree Ilovespreadsheets, it does depend on your market. Which is why I put my two pennies worth in as I am in a very similar market to the thread poster.

I would imagine in your business it is very hard to put a price on your service as it is so bespoke and a 'generalised price' would either be too high (encompassing all possibilities) or too low and inaccurate in most cases?

Just a guess as your business is very different to mine.
 
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The websites that get me are the ones where they have no prices on the products, but still have an 'Add to cart' feature!
Who on earth buys something without knowing how much it costs?
 
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ZanyGames - I think between us we have proved the same point. When people call in to do a spreadsheet application they will think that will take THEM 20 hours, they then multiply that by a rate on my site and get a stupid figure. Where as if they phoned me they would find out it would only take a couple of hours at that rate. As a result if I put up a rate on my site my clients scare themselves with the prices they make up in their own heads. I suspect anyone who offers a by the hour type service would suffer the same problem.

With experience days I suspect you need to cater to those who want a fixed price per day for themselves and the corporates who would want a more bespoke package. As I said before the OP needs to experiment and see what brings in the most revenue for them.

When I'm buying products I prefer to see prices on websites, for services I'm not bothered as I would probably phone anyway to talk about my exact needs
 
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I can't be doing with these "we taylor things to your needs" and "just call us for a no obligation chat about your specific requirement" type phrases.

Maybe list a couple of your main or most sought after things with the price of them and a justification and then say something along the lines of "prices from as little as" on your literature but just put your prices and to cart on your shooping site.
 
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Some very interesting points guys, I think ill put the prices on the website for the experience days and just asked to be contacted for services like corporate and school visits. Still a little unsure about the flyers though :S
 
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Some very interesting points guys, I think ill put the prices on the website for the experience days and just asked to be contacted for services like corporate and school visits. Still a little unsure about the flyers though :S
Obviously things like that have to be by consultation but if you have some prices at least it will give potential customers a ball park figure and will attract the type of customer you are looking for.
 
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I can't be doing with these "we taylor things to your needs" and "just call us for a no obligation chat about your specific requirement" type phrases.

Maybe list a couple of your main or most sought after things with the price of them and a justification and then say something along the lines of "prices from as little as" on your literature but just put your prices and to cart on your shooping site.

It simply not as easy as that. Everything I do is as bespoke as a builder building houses. A builder could be doing anything from fixing a couple of bricks in a wall to building a complete house. I do anything from fixing a broken formula to building a tool that looks after a hedge fund purchasing tool. No two of my customers are the same so giving example prices is pointless because it wont mean anything. Especially as my clients come from all industries. This month alone I have been working for a cardboard box manufacturer, a wealth management company, a make up company based in New York and an aluminium stockists. For each of them I created bespoke tools totally unlike I have built for any other customer.
 
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It simply not as easy as that. Everything I do is as bespoke as a builder building houses. A builder could be doing anything from fixing a couple of bricks in a wall to building a complete house. I do anything from fixing a broken formula to building a tool that looks after a hedge fund purchasing tool. No two of my customers are the same so giving example prices is pointless because it wont mean anything. Especially as my clients come from all industries. This month alone I have been working for a cardboard box manufacturer, a wealth management company, a make up company based in New York and an aluminium stockists. For each of them I created bespoke tools totally unlike I have built for any other customer.

Sorry I wasn't talking about your industry which I undestand is totally different to that of the person who asked the questions at the start of the thread.
 
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my 2p's worth, we distribute tourist information.

one of the big issues is where people book, i.e. if they are on holiday will they just turn up or is it a book in advance.

I would always suggest to customers to put some pricing on their leaflet be it prices start from etc.. I would also suggest that they make the year of the leaflet clear and have prices subject to change.

I have been stood in the entrance to one attraction as a family with young children walking to pay desk all excited about the day ahead, 5 minutes later we have 3 screaming kids and a dad muttering I’m not paying those prices....

and the point made by the other poster regarding out of date leaflets can be an issue especially if the year is not clear.

if people are having to book in advance then pricing on the leaflet is not an issue, but would have it on the website
 
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Obviously you put a phone number on your leaflet so customers who cannot access a website, ring you before turning up.

I agree I love spreadsheets, some services just don't lend themselves to web pricing.


Gingerdad. A very handy person to know, would be very interested in talking to you about your experiences. Are you area specific? we are Cambridge Milton Keynes Northampton. PM me ?
 
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Where ever possible we always try to give pricing on all our websites regardless of the products we are selling. For the giant LED screens we sell, we quote a base price (excludes fitting, survey etc) for a 16ft x 9ft screen for each of the different types of screen.

We have many customers who have said that they won't bother with sites that don't list prices or even guide prices
 
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spot on steve.
I hate it when you can't even get an idea how much something is going to cost!
Whats your website?
 
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It is nice to know how much things cost but i have prices from as i have to flexible! I got bored lookin for boards and leaflets when i kept having to complete forms for a price!!!
 
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I would rather use a site that has prices than one that doesn't. Having said that, have you considered getting people to 'join' the site so that they give their email address before you give them the prices. This means that you can keep in touch, sending them special offers etc.
 
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People should give their email because they want too, not to get a price in the first instance. If they like what they see then make them a promise of no more than 2 emails a month and they might sign up. IMO these emails will be far more productive than forced ones.

? does anyone on here get a good response from unsolicited emails.
 
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People should give their email because they want too, not to get a price in the first instance. If they like what they see then make them a promise of no more than 2 emails a month and they might sign up. IMO these emails will be far more productive than forced ones.

? does anyone on here get a good response from unsolicited emails.

I dont do unsolicited emails but i view them the same as leaflet dropping! Rubbish!!!! Far better spending your money on SEO and google placements!
 
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90% of our business comes from leaflets, which have always had prices on. Our reasoning was that we can push the boat out and make our service look as high quality as possible and get the customer thinking "That looks great but I bet it's going to be wildly expensive." Then we put the prices in and have them think that it looks reasonable for the level of service.

It also has another benefit: every customer who calls is already pre-qualified on the price, so while it may reduce the total number of calls, 95% of those calls result in a booking. The ones who haven't seen our pricing are normally the ones who say they'll call back (and never do, of course!).

We did it because my wife will simply not call anyone who gives no idea of their pricing. My wife's pretty typical (but only in her shopping habits!), so we thought it ws a good idea. Plenty of customers have remarked that it was one of the reasons they called.

Wherever you do it, make it simple to understand. I'd suggest that if your pricing is simple enough to put in menu form, then put it on your leaflets. Put a year on it to prevent the out-of-date problem. If someoene sees last year's leaflet saying £20, they won't be upset if they call and it's £22. Even for corporate customers who may have to call, it'll give them an inkling for your prices.

Also, when you put it on your website, make it easy to find. People give up very quickly if they can't find something easily.
 
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I agree with the point that it puts people off if they have to jump through yet more hoops to find out more information like price.

I think it can boost conversion if you put prices on your site...but if and only if...you build up your value before you show them
 
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Sometimes though you can't put a price down.
I put a rough price guide on my website but there are so many variables that really I need to at least speak to the person and in some cases see the job.
2 same sized areas and one could take twice as long to do as the other.
If people are too lazy to pick up the phone and ask!!!!!!!!!!
Agree that if your selling products not services you should put up prices.
You wouldn't find a leaflet from a builder saying extensions built only £xxxx.xx

Regards
John
 
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I agree 'the carpet cleaner'
I don't think many people expect prices for goods or services that are variable. However if you are selling a finished product there is no excuse for hiding your prices unless you are un-competitive.
 
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Like most products it's always helpful to know the price of what I am paying for. However, if you are offering services which prices may vary, it will be very helpful to spell out the range of prices and what might affect the price you hope to charge. If your competitors aren't putting prices on their website, I will therefore suggest you study why they are not displaying their price.
 
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If i was you i would upload your project on peopleperhour. com and get hundreds of prices from different web designers from around the world, i have used it for many of my projects and the results have been amazing
 
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If i was you i would upload your project on peopleperhour. com and get hundreds of prices from different web designers from around the world, i have used it for many of my projects and the results have been amazing
Sorry wrong thread i posted this on and for some reason can not delete it,
 
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Be upfront about pricing otherwise people might suspect you have something to hide or they might think that they will end up paying more because of something they missed in the small print.
 
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