Pitching a client - The 10 20 30 rule

[Ronch]

This is why preparing a 30 slides long presentation may be useless.
Guy Kawasaki, ex-chief evangelist at Apple and the brand ambassador of Mercedes Benz on his method of pitching clients.

 

[Mark T Jones]

Interesting content.

'Death by Powerpoint' is still very prevalent...

 

[Ronch]

Interesting content.

Thank you Mark.
I admit I had my share of 25 pages presentations clipped to 5 slides more than a few times in the past
These days I tend to stay focused on one or two most meaningful topics for the prospective client and build the presentation story and actual conversation around them.

Ron

 

[TheWebDesignCompany]

We still get asked to produce Powerpoint presentations with over 70 slides by certain financial companies...

 

[Ronch]

We still get asked to produce Powerpoint presentations with over 70 slides by certain financial companies...

I guess that when pitching a design strategy, it's a bit different as most slides will present visual elements and large fonts. Hence, easier to digest at a top level?
But I could be completely wrong here...

Ron

 

[kkfcXHzmCc]

I like this idea. I might need to start implementing it!

 

[saythisinstead.co.uk]

Best advice ever on how to pitch anything is a book called:

Pitch Anything by Oren Klaff

Absolutely amazing/game changing

 

[Ronch]

Best advice ever on how to pitch anything is a book called:

Pitch Anything by Oren Klaff

Absolutely amazing/game changing

If I'm not mistaken, Oren Klaff's method revolves around the principle of not playing down your brand' value when pitching to clients. Meaning, it's not about trying to sell a service or a product, rather you willing to give the client the opportunity to purchase it.

I am not sure though, if a small business in its first few years can fully adopt this approach?

 

[saythisinstead.co.uk]

If I'm not mistaken, Oren Klaff's method revolves around the principle of not playing down your brand' value when pitching to clients. Meaning, it's not about trying to sell a service or a product, rather you willing to give the client the opportunity to purchase it.

I am not sure though, if a small business in its first few years can fully adopt this approach?

No I think you are mistaken.

I've been pitching all my life and it took more than 2 or 3 reads to figure out how it works in day-to-day small business situations....but there is no question in my mind....it works beautifully.