PESTLE Analysis of the UK

Carsie

Free Member
Mar 4, 2010
187
36
Birdbrook
Start with an opening statement of the desired outcome.

A) Whom the analysis is for.
b) What the results will be used for
C) Next Steps

E.g In conducting the following PESTLE Analysis the writer has been asked to evaluate an investment opportunity of some £20m for a new Bio Tech Research facility that will be based in the new Cambridge Business Park.

You have to benchmark against something in order to make a qualitative and quantitive statement, so that if you say the UK is investor friendly due it's fiscal policy then how does that measure against another country e.g Holland?

Hope it helps...... (actually I hope I'm right!... lol!)
 
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Stephen Berry

Free Member
Jan 3, 2007
1,758
284
Surrey, UK.
OK, at least your tutor is doing PESTLE (I still hear of some stuck in the 1980's original of PEST). However, some of your analysis could generate a bit of extra bite if you added the other 'E' - most are doing STEEPLE now. That 'E' is 'ethical' - which gives you scope to add aspects such as Afghanistan, religious intollerance/diversity/integration, wealth disparity etc etc into your essay.

May be worth checking that he/she will give you marks for this - if you do it and he/she says that they will only award marks for the 6 stipulated categories you would have made some great points but without due reward. If he/she does like the initiative of using the 7th letter, you could be into 'bonus marks' as most other students will slavishly follow the instructions.
 
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