onsite and offsite SEO - how does it work?

Jon236

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Jul 7, 2008
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Morning all, random question that just occured to me - If you are doing some onsite SEO work for a client, do you literally login to their admin area and do the work yourself, or do you write them a list of recomendations for them to perform themselves? Just wondered how the client feels about security having a 3rd party log in to their site really.
 
Morning all, random question that just occured to me - If you are doing some onsite SEO work for a client, do you literally login to their admin area and do the work yourself, or do you write them a list of recomendations for them to perform themselves? Just wondered how the client feels about security having a 3rd party log in to their site really.

If you don't trust someone to give them access, why would you trust them with a bundle of cash in the expectation of results 3/6/12 months down the line? There has to be some degree of trust...

We usually give a list of the recommended changes and the client has the option to get them done themselves...
 
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Morning all, random question that just occured to me - If you are doing some onsite SEO work for a client, do you literally login to their admin area and do the work yourself, or do you write them a list of recomendations for them to perform themselves? Just wondered how the client feels about security having a 3rd party log in to their site really.

I deal with both instances you mention above.

There are various reasons really but it does baffle me sometimes to why a client would approach a company seeking professional/expert work only to not trust them with their logon details. It does happen though.

I much prefer to be able to have full access to apply any of my work as relaying everything via documents/emails proves to much more time consuming and then there is the horrible scenario of having to wait for the work to be applied (in many of my cases, this takes weeks), SEO is a timely process as it is, without having to wait weeks for your onsite work to be implemented.
 
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Its certainly preferable if the SEO does the changes.

The problem we see where a customer hires an SEO is that the SEO often doesn't understand the nature of the software the site is built with (ie a dynamic system) and starts making recommendations to optimize things that can't be changed.

For example, we'll have a job board where clients jobs are included as pages on the site. We'll already have SEO friendly URLs to each job (constructed from the job title), an h1 page title, metatags etc, plus a site map to allow easy indexing of this content. But then the SEO will pick on particular jobs and start listing out changes to make to those pages. We have to point out that the end users of the site enter these jobs - they can't start changing the text the end users have entered! And in any case the job might only be on the site for a few more days, so any changes made will disappear in no time.

If SEOs are earning their money they should make the changes rather than just suggesting them. If not SEOs become rather like the members of the crowd I hear giving advice to football managers - self proclaimed experts quite capable of giving advice to someone more knowledgeable than them.
 
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You just covered the whole SEO thing two words. To describe in detail it would be like a 40 page document for each, but in general we describe them as;

On-site SEO: Optimizing your web page and making things presentable and desirable for all Search engines

Off-Site SEO: Working over other website to get redirected traffic and VOTE for your website extremely valuable for search engine to guage your web page.

If you're new at this, trust me its better to hire a professional SEO expert rather then doing your own hit and trial method. You might harm your website rather then doing good. Like they say it, "Little knowledge is lethal"

Best of luck. Need any advice feel free to contact.
 
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You just covered the whole SEO thing two words. To describe in detail it would be like a 40 page document for each, but in general we describe them as;

On-site SEO: Optimizing your web page and making things presentable and desirable for all Search engines

Off-Site SEO: Working over other website to get redirected traffic and VOTE for your website extremely valuable for search engine to guage your web page.

If you're new at this, trust me its better to hire a professional SEO expert rather then doing your own hit and trial method. You might harm your website rather then doing good. Like they say it, "Little knowledge is lethal"

Best of luck. Need any advice feel free to contact.

It appears you didn't even read the OP's thread...
 
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